Customer retention and leadership action planning

1. DO YOU YOU HAVE THE RIGHT TO WIN?
PRESENTED BY
Daniel Newman

2. Intelligence
Analytics
Business
Competitive
Marketing
CIVIL SERVANT STUDENT
NEWSPAPER BOY INTERNATIONAL PROJECT MANAGER JOURNALIST ENTREPRENEUR
FARM BOY
WHO IS DANIEL NEWMAN? DEVELOPER
ADMINISTRATOR BUSINESS INTELLIGENCE ANALYST MEDIA AND COMMUNICATIONS STRATEGIST
Strategic Coordination & Delivery
Customers
Developers
Partners
Suppliers
[Users]

3. Presentation Outline
• Content
– Profiles, “There is a Zuckerberg in You”
• Competitive Intelligence
– The power of profiles, Tools
• Strategic Alliances
– The Gold Leaf Story

4. + ENGAGEMENT = REVENUE

5. It is vital to your online business
to have a content strategy!

6. Content
SUBSTANCE WORKFLOW
Who needs what content Content creation and
and why? maintenance?
CORE
Strategy
Content organisation; Content decisions,
prioritised, accessible? who is making them?
STRUCTURE GOVERNANCE
Does your content have a Core strategy ?
What is this strategy doing for your BUSINESS and USER ?

7. No content strategy = poor revenues

8. “There is a Zuckerberg in You”
Francesco
PROFILES
Francesco

9. Profiles are key to online business
success.

10. Competitive Intelligence
“The early identification of risks and
opportunities in the market before they
become obvious.”
THE POWER OF PROFILES
MOSSAD
MI6

11. Intelligence agencies are
using social media, you should be too.

12. MISSION: [Q’s TO DO LIST]
DEFINE, GATHER, [Background check] http://dld.bz/b9pS7 {Whois Tools}
ANALYSE and DISTRIBUTE
[Analyse pages] http://dld.bz/b9pSr {Analyser Tools}
[Check links] http://dld.bz/b9pRY {Bing Tools}
[DO a SWOT] http://dld.bz/b9pRV {SEO Tools}
COMPETITIVE INTELLIGENCE, TOOLS
[Determine Growth] http://dld.bz/b9pR8 {Solo SEO Tools}
[Monitor Constantly] http://dld.bz/b9pTx {Tracker Tool}
[Look who's Talking] http://dld.bz/b9pUy {News Tool}
[Track your market share] http://dld.bz/b9pVu {Competitor
TARGET: Analytics Tools}
CUSTOMERS, COMPETITION,
[Learn which customers are influential] http://dld.bz/b9pXt
PRODUCTS, EMPLOYEES and OTHER {Relationship Viewing Tool}

13. Find out what your competitors
and customers know.

14. Strategic Alliances
CONTENT THAT ENGAGES FANS
CREATES COMMUNITIES

15. Plan, Organise, and Wow fans!

16. The Gold Leaf Story
Education rescued them Tough UK market
Mother tells them to do FREE work Designer partnership
Continuous learning Harrods
Saudi Royals Tony Pierce Morgan
Terry
“If you don’t ask, you don’t get”
Sylvia Smith, Mother

17. Strategic Alliances
Learning points of the Gold Leaf story
- Get input for your vision
- Give away valuable freebies
- Offer to work at low cost
- Partner sources of potential work
- Let others build up your profile
- Invest in research, monitor customers
- Be innovate and inspiring

18. YES! YOU HAVE THE RIGHT TO WIN
Twitter: Psicoremedia
Skype: Psicoremedia
Thank you
Website: www.psicoremedia.com