Proxama Mobile Retail Engagement Solution.

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Retail Breakfast Seminar
Retail Business Technology Expo
Wednesday 12th March 09.00-11.00
Miles Quitmann – Chief Commercial Officer

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About Proxama
Proxama PLC is a global platform
provider of mobile proximity
marketing, mobile wallet and
payment solutions.
We connect physical and digital
assets via mobile to increase
consumer engagement, retail sales
and loyalty.
Proxama’s customers are retailers,
global brands, mobile network
operators and financial institutions
Mobile Engagement in Retail

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Mobile Engagement in Retail
Mobile Wallets & Payments
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Mobile Engagement in Retail
Consumer Retail Engagement

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Mobile Engagement in Retail
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“One In Five High Street Shops Could Close
By 2018 As Shoppers Go Online…”
Source: The Centre for Retail Research January 2014

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Mobile Engagement in Retail
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...But “90% Of Shopping Was Done
On The UK High-Street In 2013 ”Source: BBC News 2013

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Mobile Engagement in Retail
• Increased costs for retailers
• Increase in competition
• Changing consumer behaviour
• Multi-channel retailing
• Showrooming
Top Challenges
Retailers Face Today

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Mobile Engagement in Retail
Sears sees mobile redemption rates
increase by 1,100% with personalized
mobile offers.”
Mobile commerce daily, January 2014
Macys experienced strong holiday
shopping as it focused on closing the gap
between store, desktop and mobile.”
Source: Forbes January, 2014
House of Fraser gets its multi-channel
strategy right and reports on record
performance this Christmas.”
Source: Retail Gazette, January 2014
John Lewis reported 22.6% growth in its online
sales with mobile devices overtaking desktop
computers and laptops for the first time.”
Source: Econsultancy, January 2014
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Mobile Engagement in Retail
What Is Connected Retail?
By 2016 Connected
Retail will Influence
44% Of Retail Sales.”
Source: The Guardian, July 2013
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Mobile Engagement in Retail
Enabling Mobile Technologies

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Mobile Engagement in Retail
Start of Value Exchange: Consumer Engagement

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Mobile Engagement in Retail
Engagement: Value Exchange

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Mobile Engagement in Retail
Influencing Purchase: Consumer Conversation

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Mobile Engagement in Retail
Consumer Reward: Consumer Conversation

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Mobile Engagement in Retail
Product Information: Consumer Conversation

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Mobile Engagement in Retail
Showrooming: Incentivising Purchase

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Mobile Engagement in Retail
Commerce Journey: Consumer Conversation

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Mobile Engagement in Retail
Repeat Business: Consumer Loyalty

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Mobile Engagement in Retail
“Analyse consumer behaviour
from engagement, purchase to
loyalty.”
Analytical Insight

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Mobile Engagement in Retail
Channels to Market – High Street Aggregation, Direct or Both?
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Mobile Engagement in Retail
Weve Pouch Wallet
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Available Now From Proxama
Solution to rapidly deploy Mobile In Retail services
• WEVE Channel
• White labelled
• Phased deployment to scale
• Customised retail experiences
• Training & Support
• Analytics
Mobile Engagement In Retail
miles.quitmann@proxama.com
www.proxama.com
+ 44 (0) 7889 308211