1.
PROS ELITE 100 Dealers Surpass $1.3 billion in Total Revenues
The PROs Elite 100 Dealer Network and its selection of the first 68 markets have resulted in a
group of dealers that have combined total revenues of over $1.3 billion. There’s an
overwhelming response from dealers to become a part of PRO’s Elite 100 program which
benchmarks the best service organizations in the United States and then turns that dealer’s
service excellence into the ultimate differentiator in their market place to drive equipment
sales.
“The return on investment a dealer receives, from our initial on site assessment of their service
organization, is enough to make a dealer an Elite customer for life” says Jerry Newberry
President of BEI Pros and the Managing Partner of the PROs Elite 100 executive team. “Once
we finish the on site assessment, we have identified massive productivity and profitability
opportunities in 100% of the cases. We then develop custom designed action plans and
execution oversight to insure the dealers’ realize the opportunities we identify. Upon a dealer
achieving the PROs Elite 100 certification, they receive the benefit of having exclusivity as the
only PROs Elite dealership in their market . In addition, the PROs executive team will then
develop a powerful national and local marketing campaign outlining the committment this
dealer has made to ensure they provide a level of service that is unmatched by any other
competitors within their market.”
“Our virtual sales call, where we participate in the sales presentation to our dealers’ sales
prospects accounted for over $20,000,000 in equipment sales for our first group of certified
Elite 100 dealers in the first 12 months”, said Steve Rolla a partner in the PROs Elite executive
team. “This is the most significant activity I have ever been a part of in my 40 year career. We
are positioning 100 dealers in North America to have the competitive advantage over mega
dealers and direct organizations.”
International Reach
“The PROs Elite 100 program has extended into the international arena as well with dealers in

2. Australia and Canada , with ongoing conversations with other dealers in those regions and even
Europe ,” said Jeff Kelly a partner in the PROs Executive team. “Utilizing Service as the ultimate
differentiator in a selling environment is more important than ever in this challenging economic
environment.”
Selection Process
“We slowed the selection process up to catch up with the demand for certification from the
first 40 dealers we selected,” said Newberry. “Recently, we have made tremendous
investments in developing a designated web site for our Elite 100 dealers to drive their
customers to. The sole purpose of this web site is to provide a resource in which PROs Elite
dealers can have their current and potential customers understand the commitments the
dealership has made to achieve this prestigious status and the benefits a PROs Elite 100
customer will receive. We also brought in a Service/Operations and IT expert to drive our
PIVOT (Performance Improvement Operations Tool) software which helps us audit our Elite 100
dealers’ service performance on an ongoing basis. Dealers like how we become their ongoing
conscience and coach and not their critic. When we see a slip in execution we quickly go into a
coaching mode with the dealer and bring their performance back to the PROS benchmarks.
The selection process for the remaining markets will begin again in August, “said Rolla. “ Several
candidates have been recommended to us by manufacturers, other PROs Elite 100 dealers, and
other suppliers. “Regardless of size in total revenue or the product they sell in the market. We
have dealers with sales of $2 million and as large as $80 million in the first group of dealers we
selected, said Rolla. “All credible dealers will be considered with a process that begins with a
very low key conference call where we explain the process for certification. We then ask the
dealer to consider the commitments they will have to make to become a part of this Elite group
and we begin our due diligence on the dealer. After the discovery and evaluation process with
the candidate, we then choose either to move forward or go our separate ways. Dealerships are
selected or not selected based on specific criteria and performance thresholds, it’s that simple.
We then translate these service improvements into a vehicle that will utilize service as the
ultimate differentiator in the market and as a source for increased revenues and overall
improvements in GP. For dealers who would like to find out more about the selection process
for PROs Elite 100, please contact one of the PROs executive team members via the email
addresses listed below.
About PROS ELITE GROUP:
In today's economic environment, it is more critical than ever to maximize your service
profitability & operational performance in order to weather the current financial storm. We
have a proven track record of achieving 52% + GP in service while, at the same time, improving
all levels of service to your customers. In addition, we will show you how to recoup the cost of
any of our programs within the first 90 days.
About PROS Elite 100:
PROs, the recognized industry experts for Copier Printer Dealer Service organization
improvement, announced a bold new initiative to drive dealers to a new level of Operations

3. Excellence that will clearly identify that dealer as the premier dealer in its market and as one of
the Top 100 in the United States .
An elite national symbol of recognition and distinction in our industry, PROs Elite 100 is
awarded to a select number of organizations displaying world‐class service delivery. Only one
dealership in any market can earn this sought after status, or reap the benefits it carries.
“EXCLUSIVITY IS BACK”!
For more information please go to www.proselitegroup.com
Jerry.Newberry@proselitegroup.com
Steve.Rolla@proselitegroup.com
Jeff.Kelly@proselitegroup.com