Burson-Marsteller / Proof Integrated Communications - Fortune 50 Mobile Study

1. B-M Evidence-Based Communications presents: Fortune 50 Use of Mobile: If You ’ve Got It, Flaunt It

2. Mobile is positioned to be the dominant channel for both internal and external corporate communications. ( )

3. Fortune 50 Use of Mobile of Fortune 50 companies have a mobile website or application… 62% of those with a mobile presence make it readily known on their websites 39% … but only

4. of the Fortune 50 have mobile-optimized websites 38% Mobile-Optimized Websites B2B-oriented organizations can also benefit from maintaining mobile-optimized websites. Dow Chemical ’s mobile website is targeted specifically to investor relations, with information and options that are relevant to on-the-go shareholders. Costco ’s mobile website enables simplified browsing which is conducive to a mobile-sized screen. Users can make purchases, initiate and renew memberships and sign up for text message alerts on the mobile website. State Farm ’s allows consumers to get insurance quotes, report accidents and locate repair facilities easily from it ’s mobile-optimized home page.

6. Transactions, Not Just Information Walgreens allows customers to refill prescriptions by scanning the barcode with their smartphones. Home Depot enables shopping via mobile. Bank of America lets customers transfer funds and pay bills with their smartphones. 43% of companies ’ mobile websites/apps allow for transactions/interaction with stakeholders.

7. Walmart sends alerts about promotions and notifications about photo/prescription pick-up Johnson & Johnson ’s text4baby provides timely updates to promote moms’ and babies’ health SMS/Text Message Marketing Target sends text alerts that include bar codes for redeeming promotions. of Fortune 50 companies use SMS/text messaging … but only of adults use SMS/text messaging 70% 22%

8. To use a QR code, download a QR code reader to your smartphone and scan the two-dimensional image below. This QR code will take you to the Burson-Marsteller Blog. *QR codes are two-dimensional barcodes that are encrypted with information. Consumers scan the codes with mobile phones and in return receive any information ranging from photos to product data. Fortune 50 companies that use QR codes often include them in ads to deliver additional content to a stakeholder ’s smartphone. Take a Picture: QR Codes of Fortune 50 companies are using QR codes* Verizon used QR codes to promote applications using the DROID.