This is the slide deck from a presentation by Promod Sharma at Word 11, a 24 hour blogging conference held in Toronto. You'll find additional resources and a live recording at http://www.promodsharma.com/word11

1. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 1
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma
Marketing Actuary
promodsharma.com
“pro MODE”
Agenda
Wrap Up
• 1 min
Group
Q&A
• 30 min
Overview
• 14 min

2. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 2
Who do
you trust?
Do You Trust …
Authority

3. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 3
Do You Trust …
Celebrity
Do You Trust …
Popularity

4. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 4
Today
Distrust
Authority
Distrust
Celebrity
Distrust
Popularity
Why would
anyone
trust you?

5. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 5
The Formula For Trust
T
R
U
S
T
Expertise Intent
Mahan Khalsa & Richard Illig: Let's Get Real or Let's Not Play

6. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 6
Intent For Beginners:
Curate
Like or Retweet links from others
Post links of your own
Your choice of social networks
LinkedIn, Twitter, Facebook, Google+, 7
Experiment to see what your prospects prefer
Easy to do limited benefits

7. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 7
Intent For Pros:
Create Content
Talk
Show
Write
Seth Godin and Tom Peters
See video at
http://www.promodsharma.com/word11

8. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 8
Intent For Pros:
Why Is Blogging Your Best Choice?
Blog
Posts
Easy to
create
Easy to
find
Easy to
consume
Easy to start …

9. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 9
… tough to continue
Does Blogging Work?

10. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 10
Discover my reasons
for blogging at
marketingactuary.com
470+ Posts Since Feb 2007

11. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 11
Wednesday
Friday 1
Monday
Friday 2

12. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 12
TedRogers(1991)
EdRogers(2011)
StephenHarper(8X)
RobertCialdini(2007)
MitchJoel(2010)
PromodSharma(2011)
Speakers At The Conference for Advanced Life
Underwriting
(CALU)

13. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 13
More resources at
http://www.promodsharma.com/word11
Discussion
Summary

14. Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 14
Your Digital Tapestry
Everything public you do online adds permanent
pixels that affect the trust that others have in you
Go Beyond
Building Trust With Social Media
Do you have
questions or
comments?
Do you know other
audiences which
would benefit from
a live presentation?
Do you want to stay
in touch?
Contact Promod
Sharma via
promodsharma.com
LinkedIn