When creating a mobile app, ask yourself these 3 questions: Will this app deliver clear value? Does this app deliver optimal efficiency? How simple does it seem to use?

1. How To Differentiate Mobile Apps

2. © 2014 Progress Software Corporation. All rights reserved.2
The Need for Better Apps
 Technology is more advanced
now than it has ever been
 People spend as much time on
their phones as they do on PCs
 Customers won’t use apps that
aren’t valuable
 Customers want faster, smarter
apps

3. © 2014 Progress Software Corporation. All rights reserved.3
Creating the MobileUX Your Customers Want
 When creating a mobile app,
ask yourself these 3 questions:
1. Will this app deliver clear
value?
2. Does this app deliver optimal
efficiency?
3. How simple does it seem to
use?
Let’s take a closer look at these…

4. © 2014 Progress Software Corporation. All rights reserved.4
Delivering Clear Value
 The best mobile experiences create a
lasting first impression by providing
immediate value without delay
 Choosing a small portion of the screen
for the search bar leaves more space
for compelling visuals
 Engage your customers by presenting
relevant content instead of overloading
them with trivial information

5. © 2014 Progress Software Corporation. All rights reserved.5
Optimizing Efficiency
 In order for an app to be
successful, it must run quickly
and efficiently
 Provide smooth navigation to
avoid frustrating users with
complex tasks
 Plan for short attention spans.
While mobile use is frequent, it
takes place in shorter
increments

6. © 2014 Progress Software Corporation. All rights reserved.6
Simplifying Presentation
 Build your apps dependent on
simple gestures such as swiping or
flipping to the next screen
 Minimize the number of labels, text
and scroll bars on one screen
 Maximize limited space with images
and icons that smoothly guide the
customer through the app

7. Learn the secrets of
successful web and mobile
applications:
www.progress.com/mobileux
http://www.progress.com/MobileUx