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Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals 
Embrace the Game: 3 
Steps to Creating Winning 
Incentive Plans
Learning Objectives 
After attending this event you will be able to: 
• Understand the most important five key factors in 
designing incentive plans that deliver profitable 
growth 
• Identify specific opportunities to improve your 
company’s incentive strategy effectiveness 
• Understand how to assess your company’s current 
plan, and fine-tune it for better employee 
engagement and return
Welcome to Proformative 
Proformative is the leading educational resource for 
corporate finance professionals. 
A resource where corporate finance and related 
professionals advance in their careers through: 
• Uniquely valuable, online peer network 
• On demand courses taught by peers and SMEs 
• Valuable Features and Resources 
Check it out at www.proformative.com
Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals 
Embrace the Game: 3 Steps to 
Creating Winning Incentive Plans 
Erik W. Charles, Principal Incentives 
Strategist, Xactly
Poorly 
Communicated 
Error Prone 
Ineffective
Engaged 
Not Engaged 
Actively 
13% 
63% 
24% Disengaged 
2013 Gallup: State of the Global Workplace Report (Worldwide)
Reps don’t understand 
their plans 
Too much time 
between the effort and 
the payment 
Companies do not 
modify plans to 
address changes, 
launches or threats
MOTIVATIONAL MYTHS 
#4 Good motivation theories 
and practices will work for all 
employees 
#5 Sales reps are either 
naturally motivated or they 
aren’t 
#1 Having a job should be 
motivational enough 
#2 Money is the greatest 
motivator 
#3 Nothing lights fire like fear
250% 
200% 
150% 
100% 
50% 
0% 
0% 50% 100% 150% 200% 250% 300% 
ATTAINMENT % 
PAYOUT % 
SALES GOALS 
FINANCE GOALS
Real Time 
Attainment Metrics 
Trust 
The System 
BEHAVIORAL CHANGE 
Pay Closer 
To Sales Event 
Motivate 
Team
ARE YOU MAKING THESE COMP MISTAKES? 
#4 One-Size-Fits-All Incentives 
#5 Lack of Recognition 
#6 Capping Commissions 
#1 Weak Incentives 
#2 Unattainable Goals 
#3 Easy Targets
Embrace the Game: 3 Steps to Creating 
Winning Incentive Plans 
Thank you for your interest in this presentation. 
View the on-demand webinar or download the full 
presentation at: 
www.Proformative.com

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Embrace the Game: 3 Steps to Creating Winning Incentive Plans

  • 1. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals Embrace the Game: 3 Steps to Creating Winning Incentive Plans
  • 2. Learning Objectives After attending this event you will be able to: • Understand the most important five key factors in designing incentive plans that deliver profitable growth • Identify specific opportunities to improve your company’s incentive strategy effectiveness • Understand how to assess your company’s current plan, and fine-tune it for better employee engagement and return
  • 3. Welcome to Proformative Proformative is the leading educational resource for corporate finance professionals. A resource where corporate finance and related professionals advance in their careers through: • Uniquely valuable, online peer network • On demand courses taught by peers and SMEs • Valuable Features and Resources Check it out at www.proformative.com
  • 4. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals Embrace the Game: 3 Steps to Creating Winning Incentive Plans Erik W. Charles, Principal Incentives Strategist, Xactly
  • 5. Poorly Communicated Error Prone Ineffective
  • 6. Engaged Not Engaged Actively 13% 63% 24% Disengaged 2013 Gallup: State of the Global Workplace Report (Worldwide)
  • 7. Reps don’t understand their plans Too much time between the effort and the payment Companies do not modify plans to address changes, launches or threats
  • 8. MOTIVATIONAL MYTHS #4 Good motivation theories and practices will work for all employees #5 Sales reps are either naturally motivated or they aren’t #1 Having a job should be motivational enough #2 Money is the greatest motivator #3 Nothing lights fire like fear
  • 9. 250% 200% 150% 100% 50% 0% 0% 50% 100% 150% 200% 250% 300% ATTAINMENT % PAYOUT % SALES GOALS FINANCE GOALS
  • 10. Real Time Attainment Metrics Trust The System BEHAVIORAL CHANGE Pay Closer To Sales Event Motivate Team
  • 11. ARE YOU MAKING THESE COMP MISTAKES? #4 One-Size-Fits-All Incentives #5 Lack of Recognition #6 Capping Commissions #1 Weak Incentives #2 Unattainable Goals #3 Easy Targets
  • 12. Embrace the Game: 3 Steps to Creating Winning Incentive Plans Thank you for your interest in this presentation. View the on-demand webinar or download the full presentation at: www.Proformative.com

Editor's Notes

  1. These discouraging practices summon the wrath of the sales team and weaken the connection between behavior and reward.