Smart 4 Culture: esperimenti di valorizzazione e marketing dei territori e del patrimonio culturale attraverso app e social media

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Slide del workshop a cura di Professione Archeologo (www.professionearcheologo.it) e ArcheoPop (www.archeopop.it) durante il Forum TECHNOLOGYforALL 2016. Il workshop ha voluto di approfondire le tematiche legate alla promozione e al marketing territoriale attraverso gli strumenti digitali come componenti essenziali di una strategia mirata di valorizzazione dei beni culturali. L’uso di app e piattaforme digitali costituisce un fondamentale elemento dell’innovazione di processo che fa dei fruitori del bene culturale utenti generatori di contenuti: dai geofiltri di Snapchat al community building fino ai feedback rilasciati dai visitatori online, la nuova idea di comunicazione culturale passa attraverso la costruzione collettiva di un nuovo sentiment condiviso attorno ai beni culturali.

Soziale Medien

«Andiamo, fermati un momento! Puoi perderlo un minuto qui
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con quelle nuove valigie con le rotelle e nessuno mi nota mai!»

Smart 4 Culture: esperimenti di valorizzazione e marketing dei territori e del patrimonio culturale attraverso app e social media

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