Companies market their brands, so why shouldn't you? Explore this guide on building your personal brand to help increase your online clout in the professional space. The world is changing; there there are fewer jobs and more candidates applying. So it's vital you create a personal brand that facilitates your job search and career goals. Want more tips on building your personal brand? Attend a Professional Diversity Network career fair or networking event, and remember to stop by PDN World! Explore the events calendar today at prodivnet.com/events. Presentation by: Lauren Hernandez Passionate Digital Marketer

1. The
right
way
to
use
social
media
to
build
your
professional
influence.
Speaker:
Lauren
Hernandez
Digital
Marketer

2. “All
of
us
need
to
understand
the
importance
of
branding.
We
are
CEOs
of
our
own
companies:
ME
Inc.
To
be
in
business
today
our
most
important
job
is
to
be
the
head
marketer
for
the
brand
called
YOU.”
-­‐
Tom
Peters,
Author
of
“The
Brand
Called
You”,
Forbes
Magazine

3. ¡ Your
personal
brand
is
the
idea
that
comes
to
others
minds’
when
they
think
of
you
and,
whenever
they
think
about
the
values,
abilities,
actions,
and
areas
which
you
associate
with.

4. ¡ The
action
and
business
of
promoting
and
selling
products
or
services,
including
marketing
research
and
advertising.

5. YOU
ARE
IN
CHARGE
OF
YOUR
OWN
BRAND
¡ The
action
and
business
of
promoting
and
selling
yourself
and
unique
value
to
employers,
including
marketing
research
and
advertising.
SELF-­‐PACKAGING

6. ¡ The
World
is
Changing
Every
Day
§ Fewer
jobs
means
more
competition
–
you
need
to
stand
out
from
the
crowd
§ Increased
visibility
–social
media
blurs
personal
and
professional
online
presence
for
anyone
to
see
§ Globalization
–
Employers
have
access
to
an
abundant
about
of
info
and
seekers,
so
why
should
they
choose
you?
§ Credibility
–
Establishing
credibility
means
attracting
and
securing
new
opportunities.

7. Differentiate
YOU
Audit
Your
Presence
Online
Make
a
Professional
Website
or
Blog
Connect
with
Other
Strong
Brands
Find
Ways
to
Provide
Value
with
Sharing
Power
of
Narrative:
Create
Your
Story
1
3
5
4
6
7
2
Define
and
Know
Your
Audience

8. ¡ Ask
Yourself
Some
Discovery
Questions
§ What
are
your
personal
and
professional
values?
§ What
are
your
passions?
What
drives
you?
§ What
are
your
hard
skills?
Soft
skills?
§ What
are
your
goals?
§ How
does
all
of
this
add
value
to
your
future
employer?
?
?
?
?
?

9. ¡ Do
your
research.
Know
your
audience
and
frame
your
personal
brand
with
it
in
mind.
§ What
the
pressing
issues
in
that
field,
industry,
or
company
§ How
do
you
solve
their
problems?

10. ¡ Pretend
you’re
an
employer.
Then,
Google
yourself!

11. ¡ Will
employers
be
able
to
find
you
when
they
Google
you?
§ Contact
info
§ Resume
§ Accomplishments
§ Work
Examples
§ Relevant
content
§ Your
Bio

12. ¡ Curate
Content
That
Fits
Your
Brand,
Be
Strategic
§ Stay
relevant
by
sharing
to
trends
in
your
field
§ Don’t
bad-­‐mouth
past
employers
§ Stay
positive,
avoid
complaining
without
providing
a
solution
§ Don’t
take
too
strong
a
stance
on
controversial
issues;
politics,
religion,
etc.

13. ¡ Leverage
Connections
to
Strong
Brands
That
Prove
Credibility
With
the
4
C’s
§ College:
Where
did
you
go?
Is
there
an
alumni
newsletter
you
can
contribute
to?
§ Company:
Where
have
you
worked?
Can
you
contribute
to
a
company
blog
as
a
thought
leader?
§ Colleagues:
Can
they
recommend
you?
§ Community:
Are
you
involved
in
groups
related
to
your
professional
passions?

14. ¡ Be
Genuine:
Create
a
narrative
to
tie
all
your
professional
passions
together.
§ Discover
your
story
§ Re-­‐write
it
§ Share
it;
tell
people
what
drives
you
to
do
the
best
you
can
do.

15. ¡ Remember:
You
have
the
control
of
your
personal
brand
and
it’s
evolution
over
time.