2. Lu8hansa Launcher
The Lu'hansa Launcher makes planning your trip even
more convenient. As a Lu'hansa customer you only need
to save your access data once onto your iPod or iPod
touch. A'er that you can call up Lu'hansa’s Mobile
Services with just one click. Check‐in, booking flights and
keeping track of your reward points has never been so
easy.
Price
Free
Developer
Lu'hansa German Airline
Brand Value
The app is simple and effecIve like the German brand image and its service.
Func0onality
Perhaps just a glorified/branded bookmarking tool?
Longevity
If you fly Lu'hansa regularly, you will always check‐in with this app as it saves your details online.
3. Bri0sh Airways
This applicaIon provides up‐to‐the‐minute flight
informaIon, including arrival and departure Imes, a
detailed Imetable so you can view the flight schedule on
your day of choice and a link to the BA homepage where
you’ll be able to book and manage future flights.
Price
Free
Developer
BriIsh Airways Plc
Brand Value
Spells BA all over, simple, clear and neutral with emphasis placed on service.
Func0onality
Needs to offer more in terms interacIon and customizability, simply offering two Ime tables and a
link to the site severely limits the app.
Longevity
Will be key for BAs frequent fliers, the potenIal for offering more content and services is crucial for
the applicaIons longevity, given various flight aggregator apps are available.
4. Volkswagen Polo Challenge 3D
Test drive the Polo in this visually stunning 3D racing app, designed for an “Amazing driving
experience.” The neat applicaIon goes beyond mere aestheIc appeal and provides informaIon on
the locaIons available if the user chooses to view the featured vehicle in the flesh at his/her
nearest dealership.
Developer
Marc Hehmeyer
Price
Free
Brand Value
Economical and funcIonal. How VW are perceived, something they are changing now.
Func0onality
Detailed shots of the car, but aren’t game apps a li[le dated for showcasing products?
Longevity
You play, you drive, you change car and then you find the dealership, can’t take that long?
5. Ferrari GT Evolu0on
A racing applicaIon that allows users to drive and experience
an extensive range of Ferrari models across 7 famous ciIes.
EvoluIon has recently been updated with an online
mulIplayer funcIon that allows users to compete with
drivers from all over the world.
Price
£2.99
Developer
Gamelo'
Brand Value
Encapsulates the speed and excitement of the product but is missing the luxury and premium feel
of the brand.
Func0onality
Great game with great interacIon and nice imagery of the product.
Longevity
Features regular updates and has an online mulIplayer funcIon which adds longevity, something
which most gaming apps lack although this is expected from a paid applicaIon.
6. Audi A4 Driving Challenge
Slightly different to most driving app simulators, this app is less about “pedal to the metal” and
more about tesIng the users skill in relevance to reflexes, control and anIcipaIon. The app,
developed by Kris Collins, uses the iPhone/Ipod Touch accelerometers to control the vehicle,
another innovaIve touch from the German car manufacturer indeed.
Price
Free
Developer
Kris Collins
Brand Value
Focuses heavily on accuracy with a heavy dosage of grey and black. Audi in your palm.
Func0onality
Works well using iPhone/Touch technology with great graphics. Needs more content to showcase
product.
Longevity
Once you master this app there’s not much else to do.
7. MW Z4 An Expression of Joy
This new app follows the iconic BMW Z4 “Expression of Joy” campaign. This new programme for
the iPhone/iPod touch allows users to explore, customize, create and drive a virtual representaIon
of the BMW Z4 in a highly entertaining game where players can draw an image on a blank canvas
using the Z4 to create the brushstrokes.
Price
Free
Developer
ArIficial Life Inc.
Brand Value
Great example of conInuity with brand image and the popular TV spots.
Func0onality
A fun app that shows off the car, however the app needs more informaIon on the product.
Longevity
Like most gaming apps, once you get the hang of it, it gets boring rather quickly.
8. NikeWomen Training Club
Train harder with a li[le inspiraIon from compeIng with
your friends. The app requires the user to create a mini
workout rouIne at NikeWomen.com which you can then
invite your friends to try out and compare to your own
performance. The app also gives advice on training
exercises through accessible videos and has an integrated
workout Imer, very useful.
Price
Free
Developer
Nike Inc.
Brand Value
A Superb app. CompeIIon, innovaIon and inspiraIon. Pure digital “Just‐Do‐It” ness’.
Func0onality
Create workouts, share workouts and track workouts, you just wonder how this wonderful package
is free.
Longevity
This will be your workout buddy, personal trainer and entertainment tool whenever you workout,
guaranteed.
9. Adidas Urban Art Guide
The new app developed by Adidas, gives the user access to a Google map of Berlin that’s pegged
with the locaIons of its urban art masterpieces. The map can be navigated in several ways: "Find
artworks nearby" provides users with a map of art works in their immediate vicinity; "Tour guide"
calls up a curated walking tour of local urban art; and "Gallery" gives users the opIon to browse
the city's street art and then seek out their favourite pieces. Users can click on each marked
locaIon to call up images as well as informaIon about the piece, the arIst and further references.
Price
Free
Developer
Adidas AG
Brand Value
Captures the youthful and arIsIc side of the brand especially with the cool blue facade. Could’ve
been a li[le more exciIng though.
Func0onality
BeauIfully executed, wonderful to use with great sharing features and tour guide opIon.
Longevity
Although the sharing opIon lengthens the usage, the applicaIon sIll has a novelty feel.
10. Oasis ‐ No Need 4 Mirrors (NN4M)
Shoppers can now receive Daily Updates on the
latest Oasis product arrivals with an opIon to
browse new product offline. 'Must‐have' items are
suggested at the shake of your phone or
alternaIvely browse through the enIre current
Oasis 'Campaign Images' with a click through to
recreate and buy the latest look.
Users can also access the 'Oasis Newsle[er'
keeping you up to date with exclusive news, items
and offers and for those who simply can't wait to
try that 'must‐have' item on, the 'Oasis store
Finder' icon gives shoppers the ability to find any
one of the 424 Oasis stores or concessions
globally through a GPS navigaIon opIon.
Price
Free
Developer
No Need 4 Mirrors
Brand Value
This app covers all your needs if you want to keep up to date with the latest Oasis products and
news.
Func0onality
Huge amounts of content from the latest must‐haves to exclusive news and store navigaIon using
GPS. Could’ve integrated a sharing opIon to perfect the experience.
Longevity
Daily updates!? Long live the app!
11. D&G Fashion Channel 2009
The clean and contemporary looking app from
the premium Italian fashion brand provides a
new mobile experience that combines a fashion
orientated interface with a unique selecIon of
D&G branded content.
The applicaIon is divided into three main
secIons: “lifestyle”, “World” and “Stores”.
“Lifestyle” offers content about D&G world and
products, “World” provides specific informaIon
on individual products and the “Stores” secIon
is a handy store finder uIlity.
Price
Free
Developer
Dolce & Gabbana
Brand Value
The app is sleek, stylish and sophisIcated just like the Dolce & Gabanna image.
Func0onality
For what it is, it does the job.
Longevity
If D&G keep updaIng this app seasonally then I can’t see the fashionistas punng this one down.
12. Ralph Lauren Collec0on
View video highlights of the Ralph Lauren
CollecIon from the 2009 runway show from this
cool app released by Ralph Lauren. With the
cool “Lookbook” feature users can view various
looks and styles with certain items such as the
iconic “Ricky Bag”, a full 360 degree view is
available. A useful store locator is also included
amongst the features.
Price
Free
Developer
Polo Ralph Lauren CorporaIon
Brand Value
This app oozes the coolness of Ralph Lauren and all the buzz of the runway.
Func0onality
With loads of content and easy navigaIon including 360º views of products, funcIonality is great.
No sharing medium though.
Longevity
Seasonal updates will prove this app is a keeper, although other content wouldn’t hurt.
14. Beer Time!
A heavily branded app from American alcoholic beverage brewer, Miller. Beer Time! allows the
user to select how many beers he/she wants (Miller of course) and how they want them served,
the user then proceeds to show the screen to the bar man/woman to place an order. Never wait
20 minutes in a crowded bar again!
Price
Free
Developer
MillerCoors LLC
Brand Value
Cheeky, fun and a li[le silly. Everything you expect from the tongue‐in‐cheek beer brand.
Func0onality
Simple to navigate around and easy to use. Predictable from such a simple app.
Longevity
Choose beer, order beer, make the barmen laugh. The end. 1 star.
15. Drinkspira0on
This sophisIcated and interacIve mobile drinks app
combines the 3G technology with GPS, Twi[er and
Facebook, guiding you to a personalised drink
recommendaIon based on real‐Ime trends and data.
The app serves as your best friend at the bar and will
help find you the perfect drinks choice to order or
mix in any locaIon, from categories ranging from the
quirky to the contextual, such as: taste, colour,
weather, trends, Ime, locaIon, bar vibes and much,
much more.
Price
Free
Developer
V and S Absolut Spirits
Brand Value
A passion for fun Imes, cocktails and socialising is seen in this engaging and useful app.
Func0onality
Loads of content, fully interacIve with a sharing element to boot. Let the good Imes roll.
Longevity
With so much room for updates and Facebook connecIvity, this app will live as long as your
enjoyment for alcohol and socialising needs will.
16. HP 15C Scien0fic Calculator
Developed by HP, the HP 15C ScienIfic Calculator app for your iPhone or iPod Touch is an exact
replica of the original layout, funcIons, algorithms and calculaIon sequences you trusted to help
you through college and your career.
Price
£17.99
Developer
Hewle[‐Packard Development Company 2009
Brand Value
If HP market themselves as a peoples brand, this app is a li[le askew of the brand image.
Func0onality
As funcIonal as it’s intended to be, brutally.
Longevity
A calculator with a rechargeable ba[ery? Great. Can see the price increasing the longevity a li[le
though.
17. Murano
This applicaIon provides you with both a game and a movie that conveys the charm of the all‐new
Murano. In addiIon, you can view a special movie “Birth” that informs the player on the evoluIon
of the Murano when you clear the game.
Price
Free
Developer
Nissan Motor Co
Brand Value
Nissan is a car manufacturer known for technology and innovaIon, this app is sadly neither.
Func0onality
FuncIons like a pirate DVD film.
Longevity
Takes longer to download then to finish. Why was this made into an app and not a podcast?
18. Red Bull GP
Carry all the most up‐to‐date informaIon and staIsIcs for the Red Bull Racing team in your
pocket, and stay in touch with all the latest qualifying, race results and standings for the 2009
season with Red Bull GP. In addiIon to news, info, photos and video content, the ‘Pi[er’ secIon
offers a Twi[er feed funcIonality enabling you to receive a unique insider’s view (ObservaIons,
gossip, controversy) from the pit lane, and reply in real Ime, bringing you closer to the team than
ever before.
Price
Free
Developer
Red Bull Media House
Brand Value
High octane sports have become part of RedBulls DNA and this app is exactly that.
Func0onality
Loads of content, easy to use with nothing out of place or unnecessary.
Longevity
If you love F1 you’ll love this, this app will keep you hooked and informed for the whole season.
19. Coca‐Cola Happiness Factory ‐ Mortar Men
This app lets the user take a journey inside a Coke machine and experience the Happiness Factory
as seen in the popular television spot. What the app entails is a fun game where players help the
Factory Worker pracIce his aim by firing the Mortar Men from his cannon using the touch and
moIon‐sensiIve controls on your iPhone or iPod Touch.
Price
Free
Developer
Coca‐Cola
Brand Value
Fun, fun and more fun, definitely the “Real Thing”.
Func0onality
A fun and addicIve game that allows you to invite friends to play and compare scores.
Longevity
It’s a game that can be completed albeit with a sharing element.
20. Vans SK8: Pool Service
Vans and Fuel Games put their heads together to create the most addicIve iPhone skateboarding
app to date‐ Vans SK8: Pool Service will have you hooked where you can play as sponsored skaters,
Buck Lasek and Omar Hassan and compete in 10 different events on a board chosen from an
extensive range of designs.
Price
£1.79
Developer
Fuel Industries Inc.
Brand Value
Vans have become synonymous with skateboarding and LA and with great graphics and usability,
no brand personality or message has been lost in this smooth transiIon.
Func0onality
Easy to use, great depth and clearly laid out for a sleek user experience.
Longevity
Although you can unlock material and play your own music from iTunes in the app, it needs that
killer sharing opIon to opImize longevity.
21. Mercedes Benz C63‐Amg App
Discover the pure power of the Mercedes‐Benz
C63 AMG in the palm of your hand, through a
series of pulse‐racing sounds and 360‐degree
videos on your iPhone or iPod Touch.
Once you’ve wet your appeIte with the content
on the app, a link to the manufacturers website is
also available should you wish to experience the
real thing.
Price
Free
Developer
29 HD Network LLC
Brand Value
Has all the looks of a Mercedes app but not the depth in quality and cra'smanship.
Func0onality
Easy to use, sound bites, videos and links are all easily available.
Longevity
How many Imes can you listen to a car engine? Not many.
22. Seat Ibiza Cupra Race
The Club Seat racing game is a high speed arcade challenge to play on the go. The app gives users
the chance to get inside the newest car models of the Seat brand and test your skills. Choose the
colour, customise the car with your favourite sIckers and drive across the sunny island of Ibiza.
A'er you finish racing and complete the game, you can expand your can collecIon with the new
Seat models from upcoming applicaIon upgrades.
Price
Free
Developer
Futurlink
No Ra0ngs Yet
Brand Value
Fun and pracIcal with a dose of LaIn spirit, the Seat brand makes a good debut within the iTunes
store.
Func0onality
Has the same engine as most iPhone/iPod driving simulators, and the menus are straighyorward.
Longevity
It’s a game that can be completed and will not last too long albeit with the downloadable content.
23. Cobra Beer ‘iBanter’
The iBanter app is a brand new way for telling jokes. Simply choose your comedian, press
play and hold the screen in front of your mouth and watch people laugh at the quality gags.
Cobra conInually updates the applicaIon with approximately 200 new jokes in the update
every Friday.
Price
Free
Developer
Poke
No Ra0ngs Yet
Brand Value
Light hearted, a li[le silly and very tongue in cheek, everything you’d expect from an alcoholic
beverage brand.
Func0onality
YouTube ease of use, although could’ve been a li[le more creaIve with the layout.
Longevity
Downloadable jokes every friday will keep your number one spot as funny guy/girl at your local a
certainty.
24. Cravendale ‘Slurp’ Game
Slurp Game is an applicaIon from the UK’s No. 1 milk brand Cravendale and is a follow up
to another app “Talk Like a Pirate” based on the Cravendale TV ads. Slurp your way to the
top of the leader board by simply following the slurps to create a Cravendale milky melody.
Price
Free
Developer
Outside Line
Brand Value
The playful dairy brand comes across well in this fun app.
Func0onality
Easy to use, clean interface and runs smoothly.
Longevity
Runs on novelty, given its childish interface and gaming concept.
25. MINI Openness
MINI Openness is a fun and daring new
applicaIon that is a true test of your “openness”.
The applicaIon, for strictly over 18’s, uses GPS
technology to suggest locaIon based and
“openness” based acIviIes in your area. The
acIviIes are exciIng and will definitely bring out
the colourful side in every user who uses the app,
but remember, be open. The applicaIon not only
funcIons as a tool for entertainment but it also
features a detailed 360 view of the new MINI
ConverIble and external links for further
exploraIon of the new product.
Price
Free
Developer
Daniele Fiandacca, Profero
Brand Value
All the cheekiness and funcIonality that the MINI vehicle has become synonymous with is seen
within this applicaIon, a successful crossover.
Func0onality
Easy to use and uncomplicated, a mistake many brands make when using GPS and locaIon based
content.
Longevity
With downloadable content and four levels of “openness”, the longevity for this app is
anything but MINI.
26. Chanel Pret‐a‐Porter Cruise 2009/2010
Chanel have developed an applicaIon to keep
their clientel update about the latest
happeninings within the premium French
brand. The applicaIon is sleek, stylish and
simple, offering informaIon and images on the
latest looks and accessories as well as a news
feed and a handy store locator. Manifique.
Price
Free
Developer
Chanel 2009
Brand Value
Features the class and subtlety of the premium, French fashion house.
Func0onality
Easy, simple and concise, if you’re French that is.
Longevity
Will be of frequent use to the seasoned fashionista, however for the average consumer I
can imagine this sparsely being used.
27. Cravendale “Pocket Pirate”
Ever wanted to talk like a pirate? Now you can
with the Pocket Pirate applicaIon from
Cravendale, based on the popular TV ads. The
applicaIon features 8 buccaneering sound clips
and SFX and is updated regularly.
Price
Free
Developer
John Walker
Brand Value
Although the app is supposed to be fun and light‐hearted, the brand value is not seen in this rather
pointless applicaIon. Toddlers books spring to mind.
Func0onality
Simple with li[le creaIvity.
Longevity
This app will be used for as long as it takes to walk the plank.
28. Oakley “Surf Report”
This new app is a vital piece of kit for the
serious surfer, not only can you check the
weather at your favourite surfing locaIon but
many other features which include: check surf
height, swell direcIon and Ide as well as
access to an online surfing community.
Price
Free
Developer
Oakley Inc.
Brand Value
The Oakley brand value pours out of this app like a tsunami, brilliantly put together with relevant
content for the target audience.
Func0onality
Easy to navigate, funcIonal and with plenty of depth. All executed whilst maintaining a stylish
exterior.
Longevity
This app simply increases the vitality and importance of the users iPhone itself. Can also be
a useful tool to those that like to be updated by the weather or have an interest in the
surfing community.
29. Barclaycard
“Waterslide Extreme”
The Waterslide Extreme game is a followup of the popular Barclaycard commercial. The app
features several levels where you can ride the slide and use the iPhones inbuilt
accelerometer to control the direcIon.
Price
Free
Developer
Dare Digital
Brand Value
Doesn’t really capIvate all the brand values of the global bank, but that’s a good thing.
Func0onality
A simple and well constructed applicaIon.
Longevity
Longevity suffers due to the absence of a mulIplayer mode and downloadable content.
