Find out more details about the Scale Hacking & Discovery hacking sessions at #PNCamp

2. PN CAMP
4th and 5th DECEMBER, 2013
www.pncamp.in
Product Leaders Bootcamp
by Invitation Only

3. REBOOTING YOUR
START UP
• PNCamp is a Bootcamp for Software Product
Leaders.
• So, you have a product. Some direction. Maybe
even traction. Why a Bootcamp?

4. THE NEW KYC
• Most Startups are born to solve a perceived problem. This is
the problem-solution fit.
• They have an approximate idea of whom to sell to.
• First Year: these assumptions change many times over. What
next? Do you really Know Your Customer?

5. ONLY FOR THE BATTLED
& BRUISED
• Battles make you stronger, even if the war
is yet to be won.
• Nothing to be gained by blaming
yourself, or the market, or the customer.
• Interested?
• Want to make sense of this battle and
crack the formula to win the war?

6. “PN CAMP – BOOTCAMP FOR PRODUCT LEADERS”
IS FOR THOSE
GETTING FIRST 10 CUSTOMERS ?
GOING BEYOND FIRST 100 CUSTOMERS ?
OR
CUSTOMER DISCOVERY STAGE
HAPPY CONFUSED STAGE

7. WHAT WILL PARTICIPANTS GO
THROUGH IN DISCOVERY
HACKING
FULL DAY BOOTCAMP
ENTREPRENEURSHIP
IS A 7-YEAR BITCH
24
24
Cohorts
Picking the right battles
Attend
Together
24
24
Design driven customer
development
Experiments never killed
anybody
Shameless is the new 'sexy'

8. DISCOVERY HACKING
SESSION FACILITATORS
• Picking the right battles by Shashank (Practo) and Sridhar
(ex-Zoho and InMobi)
• Design driven thinking for customer development by Harshit
Desai
• Experiments never killed anybody by Rajan
• Shameless is the new sexy – Kunal Shah (FreeCharge) and
Avlesh (WebEngage)

9. WHAT WILL PARTICIPANTS GO
THROUGH IN SCALE
HACKING
Opening Plenary
Mandatory
15
Selling in India
(Mandatory)
15
Groups
Selling Abroad
(Mandatory)
Lunch
15
Quick Bites- 1: Writing
Good Copy
15
Optional
Positioning
or Direction
15
15
Quick Bites - 2:
Positioning for getting
acquired
Quick Bites - 3: "Using
Social Media for Sales,
Support and More"
Quick Bites - 4: "PR How to get featured in
Tech Crunch, spending
$0"
Dinner/Drinks/Closing
Forum -1

10. SCALE HACKING SESSION
FACILITATORS
• "Great Indian Street Fight" by Dhiraj Kacker
• "Dancing with Elephant/Winging in the new flat world" by
Samir Palnitkar & Girish Mathrubootham
• “Customers buy benefits, not features“ by Shankar Maruwada
• Positioning for Getting Acquired by Jay Pullur & Sanath Rao
• “How to get featured in Tech Crunch, spending $0” by Valerie
Wagoner
• “The Forum” by Sanjay Shah

11. THE EXPERIENCE
• Experience how people open up when they understand the
only purpose is to help each other
• Experience how today’s leaders do more listening and less
talking, with an intent to help
• Experience how your Startup can walk away with sharp
insights cooked in the fire of peer learning and guided
discussions

12. THE FACILITATORS

13. THE VOLUNTEERS

14. THANK YOU