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April, 2011
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formerly
Product Management:                                  A Framework For Growing Revenue & Market Share
                   Solutions Marketing                                                             Design/Development/QA                        Solutions Marketing
                                                                  Product Management

                                Assess                           Create a                   Plan Product                 Design & Develop         Rollout & Launch
                                Markets                          Strategy                     Releases                       Products                 Products




                                                                    Align                       Create                    Design & Validate         Deliver Sales &
                               Segment & Size
                                                                Objectives with             Target Customer              the User Experience       Marketing Materials
                                  Markets
                                                                    Vision                     Snapshot
                                                                                                 Define                   Create Functional /        Deliver Training,
      Ideas                       Quantify                         Prioritize
                                                                                                Business                      Technical             Service & Support
                              Revenue Potential                 Target Markets
                                                                                              Requirements                  Requirements                Materials
    Emerging                      Analyze                       Create                                                                                 Train Sales,
                                                                                           Validate, Prioritize               Develop
   Technologies                 Market Trends              Product & Solution
                                                                                              & Set Scope                 Product or Service         Service, Support
                                 and Drivers                   Roadmap                                                                                  & Channel
                                                Requirements
  Market Drivers                  Assess         Value Chain        Identify                 Create Product                 Test & Assure                 Verify
                                Competition                    Strategic Partners             Release Plan                     Quality                Infrastructure
                                                                                                                                                        Readiness
Customer Needs
                                 Map Core                            Align                     Approve &                       Validate
                              Competencies to                                                                                                          Execute
                                                                 Operational                  Communicate                    Commercial
                              Market Segments                                                                                                        Marketing Plan
                                                                  Initiatives                   the Plan                      Readiness

                                 Determine                                                                                   Release to
                                                                   Identify
                             Most Viable Markets                                                                             Marketing /
                                                                     Risks
                                                                                                                             Production
                                                                  Approve &
                                                                Communicate
                                                                 the Strategy




                                                      Copyright 2001 – 2011 ZIGZAG Marketing, Inc. All rights reserved
Gold Sponsors   Silver Sponsors
Gold Sponsors   Silver Sponsors




Thank You
Our Own
Location-      Connect with
  Based         PCampers on
 Service        private service

               http://goo.gl/VHJYK
280 Group
The Product Marketing & Product
     Management Experts™




              10
280 Group
        The Product Marketing & Product
             Management Experts™
• Consulting & Contractors                     • Books:
• Toolkits & PM Office™                           – Phenomenal Product Manager
  (Product Manager’s, Roadmaps,                   – Expert Product Management
  Launches, Beta, Reviews)                        – Agile Excellence for Product
                                                    Managers
• Training: public & private
                                                  – Product Manager’s Toolkit
   – PM Fast Track™
   – Agile Excellence for Product              • Free Resources:
     Managers                                     – Templates and white papers
   • Certifications:                              – 2009 Product Management
   –   Self-Study & In-Person Courses               Survey Results
   –   Agile Certified Product Manager™           – PM Job listing sites
   –   Certified Product Manager™                 – Product Management 2.0
   –   Certified Product Marketing                  Newsletter & Blog
       Manager™                                   – 280 LinkedIn Group
                                          11
Repeat Sponsors – Thank You!
Award-Winning

User Experience
           Welcome To
Design
       OHO Interactive
For SaaS and Web Applications

• Located in Harvard Square
• Founded in 1998
• Full Time Designers & Developers

www.oho.com
User Experience Design
                                           SaaS and Web Applications
                                           www.oho.com




TODAY’S SESSION
From Usability to Love-ability
Creating Applications Users Love to Use
JASON SMITH – OHO INTERACTIVE CHIEF CREATIVE OFFICER
Keep In Touch      Facebook Group:
– Join PCamp        ProductCampBoston
   Groups            Share pictures and videos


                   LinkedIn Group:
                    ProductCamp Boston
                     Ask questions, get advice
More than 70,000 professionals from 6,000 companies
worldwide have advanced their professional development by attending a
                Pragmatic Marketing training seminar.

       Over 15,000 attendees are Pragmatic Marketing Certified.
™
Pragmatic Marketing Framework
                                    A market-driven
                                    model for managing
                                    and marketing
                                    technology products
Share & View Presentations
Brainshark
 Upload slides to

  www.Brainshark.com/ProductCampBoston

SlideShare
 Email slides to

   ProductCampBoston@GMail.com
 Visit

   http://www.slideshare.net/group/
   productcampboston2011
The MIT Master's Program in
Engineering and Management
• For mid-career technical professionals
• Focus on product development, innovation,
  leadership and systems thinking
• Full-time/part-time options

   Information Evening on April 12 in Burlington, MA
         Details/registration: http://sdm.mit.edu
WiFi      Connect to the
           "Cambridge" wireless
           network
          Open an Internet browser
          You'll be redirected to a
           logon page
          When prompted, use the
           code:
           pc402
Product Development & Management
           Association (PDMA)
PDMA is proud to be ProductCamp sponsor; it’s one way in
which PDMA helps advance the product development and
product management profession.
Advance your career!
Help advance your profession!
Become active in the NE Chapter of PDMA:
   – Attend Chapter meetings and PDMA webcasts
   – Join the NE Chapter Board
Contact Peter Flentov (617 678-2020 peter@flentov.com) or
Bill Westerman (whweterman@yahoo.com)
Do you know what your customers are doing?
Apptegic enables you to easily instrument your applications, measure customers' actual
          use of your solution, and respond with better products and service.


                                    apptegic.com
                                     @apptegic
                               facebook.com/apptegic
Take off the blindfolds.
                                                                     can help Customer Support and Sales
     can help Product Managers, UXD, and
                                                                   engage customers with deeper insight.
Engineering invest in features that customers use.




                             apptegic.com     @apptegic   facebook.com/apptegic                        23
www.ProductCampBoston.org
AIPMM
• Association of International Product Marketing & Management
   –   Product Management Profession Resource
   –   National/Global
   –   Complement local PCamps, Regional, International Prpd Mgmt Assoc.
   –   Establish PM as a recognized, growing profession
• Services
   –   Job Fairs
   –   Mentor Programs
   –   Ambassador LinkedIn Group
   –   PMEC – Educational Conferences
   –   Professional Standards: PMF, ProdBOK
   –   Certifications (CPM, CPMM, Agile CPM)
   –   Tools: Group Networking, Recruiter, Job Search
   –   Supply Chain Registry – Promote/Support Vendors
   –   Academic Initiative – Undergrad/Graduate/Professional


                                                     © AIPMM 1998 - 2011
AIPMM Product Management Framework
                                X-Axis: Product Management Life Cycle (PMLC)




Y-Axis:
                                                                                   Project/
Product                                                                            Program
Mgmt
Knowledge                                                                          Product
Areas

5 Major Knowledge Areas (KA)
  4 unique to Prod. Mgmt:        Business, Customer, Product, Market
  1 overlap w/ Proj / Prog Mgmt: Organization (cross-functional matrix projects & programs)


                                                               © AIPMM 1998 - 2011
Thanks to the Organizing Team!
   Jason Miceli                Gail Ferreira           Sandy Rogers
    President                    Marketing                Marketing

   Gisela Bauerle              Christen Foy            Brooks Rutledge
    Marketing                                             Founder
                                 Sponsors, T-shirts
    Deanna Briggs                                        William Toll
                               Tara Greco               Marketing
    Marketing                    Food, sponsors

   Sarela Bliman-                                       Jeffrey Vocell
                                CTodd Lombardo           Marketing
    Cohen                        Founder
    Speakers, food                                       Steve Wells
                                Steve Robins             Coordination,
   Robert Cusumano              Marketing                registration
    Sessions, registration
Download This Deck
Brainshark
 www.Brainshark.com/ProductCampBoston




SlideShare
 http://www.slideshare.net/group/

   productcampboston2011
ProductCamp Boston - Rolling Slide Deck

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ProductCamp Boston - Rolling Slide Deck

  • 4. Connect  Follow us on @PCampBoston Twitter!  Offical Hashtag – include in tweets: #PCampBoston Out-tweet today’s other PCamps!
  • 6. Product Management: A Framework For Growing Revenue & Market Share Solutions Marketing Design/Development/QA Solutions Marketing Product Management Assess Create a Plan Product Design & Develop Rollout & Launch Markets Strategy Releases Products Products Align Create Design & Validate Deliver Sales & Segment & Size Objectives with Target Customer the User Experience Marketing Materials Markets Vision Snapshot Define Create Functional / Deliver Training, Ideas Quantify Prioritize Business Technical Service & Support Revenue Potential Target Markets Requirements Requirements Materials Emerging Analyze Create Train Sales, Validate, Prioritize Develop Technologies Market Trends Product & Solution & Set Scope Product or Service Service, Support and Drivers Roadmap & Channel Requirements Market Drivers Assess Value Chain Identify Create Product Test & Assure Verify Competition Strategic Partners Release Plan Quality Infrastructure Readiness Customer Needs Map Core Align Approve & Validate Competencies to Execute Operational Communicate Commercial Market Segments Marketing Plan Initiatives the Plan Readiness Determine Release to Identify Most Viable Markets Marketing / Risks Production Approve & Communicate the Strategy Copyright 2001 – 2011 ZIGZAG Marketing, Inc. All rights reserved
  • 7. Gold Sponsors Silver Sponsors
  • 8. Gold Sponsors Silver Sponsors Thank You
  • 9. Our Own Location-  Connect with Based PCampers on Service private service  http://goo.gl/VHJYK
  • 10. 280 Group The Product Marketing & Product Management Experts™ 10
  • 11. 280 Group The Product Marketing & Product Management Experts™ • Consulting & Contractors • Books: • Toolkits & PM Office™ – Phenomenal Product Manager (Product Manager’s, Roadmaps, – Expert Product Management Launches, Beta, Reviews) – Agile Excellence for Product Managers • Training: public & private – Product Manager’s Toolkit – PM Fast Track™ – Agile Excellence for Product • Free Resources: Managers – Templates and white papers • Certifications: – 2009 Product Management – Self-Study & In-Person Courses Survey Results – Agile Certified Product Manager™ – PM Job listing sites – Certified Product Manager™ – Product Management 2.0 – Certified Product Marketing Newsletter & Blog Manager™ – 280 LinkedIn Group 11
  • 12. Repeat Sponsors – Thank You!
  • 13. Award-Winning User Experience Welcome To Design OHO Interactive For SaaS and Web Applications • Located in Harvard Square • Founded in 1998 • Full Time Designers & Developers www.oho.com
  • 14. User Experience Design SaaS and Web Applications www.oho.com TODAY’S SESSION From Usability to Love-ability Creating Applications Users Love to Use JASON SMITH – OHO INTERACTIVE CHIEF CREATIVE OFFICER
  • 15. Keep In Touch  Facebook Group: – Join PCamp ProductCampBoston Groups  Share pictures and videos  LinkedIn Group: ProductCamp Boston  Ask questions, get advice
  • 16. More than 70,000 professionals from 6,000 companies worldwide have advanced their professional development by attending a Pragmatic Marketing training seminar. Over 15,000 attendees are Pragmatic Marketing Certified.
  • 17. ™ Pragmatic Marketing Framework A market-driven model for managing and marketing technology products
  • 18. Share & View Presentations Brainshark  Upload slides to www.Brainshark.com/ProductCampBoston SlideShare  Email slides to ProductCampBoston@GMail.com  Visit http://www.slideshare.net/group/ productcampboston2011
  • 19. The MIT Master's Program in Engineering and Management • For mid-career technical professionals • Focus on product development, innovation, leadership and systems thinking • Full-time/part-time options Information Evening on April 12 in Burlington, MA Details/registration: http://sdm.mit.edu
  • 20. WiFi  Connect to the "Cambridge" wireless network  Open an Internet browser  You'll be redirected to a logon page  When prompted, use the code: pc402
  • 21. Product Development & Management Association (PDMA) PDMA is proud to be ProductCamp sponsor; it’s one way in which PDMA helps advance the product development and product management profession. Advance your career! Help advance your profession! Become active in the NE Chapter of PDMA: – Attend Chapter meetings and PDMA webcasts – Join the NE Chapter Board Contact Peter Flentov (617 678-2020 peter@flentov.com) or Bill Westerman (whweterman@yahoo.com)
  • 22. Do you know what your customers are doing? Apptegic enables you to easily instrument your applications, measure customers' actual use of your solution, and respond with better products and service. apptegic.com @apptegic facebook.com/apptegic
  • 23. Take off the blindfolds. can help Customer Support and Sales can help Product Managers, UXD, and engage customers with deeper insight. Engineering invest in features that customers use. apptegic.com @apptegic facebook.com/apptegic 23
  • 25. AIPMM • Association of International Product Marketing & Management – Product Management Profession Resource – National/Global – Complement local PCamps, Regional, International Prpd Mgmt Assoc. – Establish PM as a recognized, growing profession • Services – Job Fairs – Mentor Programs – Ambassador LinkedIn Group – PMEC – Educational Conferences – Professional Standards: PMF, ProdBOK – Certifications (CPM, CPMM, Agile CPM) – Tools: Group Networking, Recruiter, Job Search – Supply Chain Registry – Promote/Support Vendors – Academic Initiative – Undergrad/Graduate/Professional © AIPMM 1998 - 2011
  • 26. AIPMM Product Management Framework X-Axis: Product Management Life Cycle (PMLC) Y-Axis: Project/ Product Program Mgmt Knowledge Product Areas 5 Major Knowledge Areas (KA) 4 unique to Prod. Mgmt: Business, Customer, Product, Market 1 overlap w/ Proj / Prog Mgmt: Organization (cross-functional matrix projects & programs) © AIPMM 1998 - 2011
  • 27. Thanks to the Organizing Team!  Jason Miceli  Gail Ferreira  Sandy Rogers President Marketing Marketing  Gisela Bauerle  Christen Foy  Brooks Rutledge Marketing Founder Sponsors, T-shirts Deanna Briggs  William Toll   Tara Greco Marketing Marketing Food, sponsors  Sarela Bliman-  Jeffrey Vocell  CTodd Lombardo Marketing Cohen Founder Speakers, food  Steve Wells  Steve Robins Coordination,  Robert Cusumano Marketing registration Sessions, registration
  • 28. Download This Deck Brainshark  www.Brainshark.com/ProductCampBoston SlideShare  http://www.slideshare.net/group/ productcampboston2011