Slides for opening presentation at ProductCamp Boston - May 4, 2013

1. Welcome!
May 4, 2013

2. WiFi  Connect to the
"Cambridge" wireless
network
 Open an Internet browser
 You'll be redirected to a
logon page
 When prompted, use the
code:
PC0504

3. Connect
on
Twitter!
 Follow us
@PCampBoston
 Offical Hashtag –
include in tweets:
#PCampBoston

4. Welcome

5. Opening Session
 Introductions
 Unconference – how it works
 Sponsors
 Keynote – Leslie Ament:
Big Data Analytics & Customer Management

6. ProductCamp Boston
 February 28, 2009 – PCamp #5, City #4
 November 7, 2009
 April 2, 2011
 June 9, 2012 – 3rd largest PCamp ever
 May 4, 2013 – 102nd worldwide

7. Schedule

8. Unconference – How it Works

9. 4 Rules of ProductCamp
 Everyone is a participant”
 Share information – during and after PCamp.
 Rule of “2-feet”
 Networking is good!

10. Breakout Sessions
 Sessions assigned rooms based on #votes
more votes = larger room
 Late additions assigned open spaces/3 pm
 Session grid
productcampboston.org/grid
 Descriptions:
productpboston.org/descriptions

11. Session Leaders
 Please keep sessions to 50 minutes
 Most rooms have projectors
 Problems? Send a participant to the front desk
on floor 1/11 to get help.
 Share! – Email slides to
ProductCampBoston@Gmail.com and we will
post at Slideshare.net/productcampboston
 Blog about it – and let us know too.

12. Grid
ProductCampBoston.org/grid

13. Schedule & Facility

14. Schedule

15. Lombardo
Rutledge
Toronto
Austin
Mann
Paul
Sampson
AttucksAdams
Sponsors
1st Floor
Registration
Bathrooms
Page 1

16. 11th Floor
Commons –
Breakouts/Lunch
Vitruvius
Enter here
for floors
10 & 11
London Paris
Stairs
down
10th Floor
Bathroom
Page 2

17. Resources

18. Sponsors

19. Platinum Sponsors

20. Platinum Sponsors

21. Gold Sponsor Silver Sponsors

22. Repeat Sponsors – Thank You!

23. About Pragmatic Marketing
 Experts in technology product management and
product marketing
 Specialize in training and consulting
 Trained over 85,000 people at thousands of
companies since 1993
26

24. Download our free Optimal Product
Process™ book, white paper library,
templates and more at
www.280Group.com/SignUp
Public, Private and Self-study training courses
Optimal Product Management & Product Marketing™
How to be a Phenomenal Product Manager™
Certified Product Manager™ Prep Course
Agile Product Management Excellence™
Consulting & Contractors:
Interim Product Managers and Product Marketers
Interim VP of Product and Marketing
Free Resources:
Visit Resource Central on our website for free templates, white
papers, job listing sites and how to join the largest Product
Management LinkedIn Group (30k PM’s!)
www.280Group.com contact@280group.com
Books:
The Phenomenal Product Manager
Agile Excellence for Product Managers
Expert Product Management
42 Rules of Product Marketing
42 Rules of Product Management
The Most Modern Training Available-
taught by industry experts!
Industry-Standard Certifications:
Certified Product Manager™
Agile Certified Product Manager™

25. PRODUCT PORTFOLIO MANAGEMENT TRAINING
Learn the New B2B Product Management!
Business
Services
Financial
Services
Healthcare &
Life Sciences
High-Tech
& Software
Manufacturing Telecom
Boston June 26-27, August 6-8

26. Logi Analytics
Helping Software & SaaS Providers Build Product Value
• Dedicated OEM practice
• The first-to-market with an agile, web-based
solution for embedding data visualizations
• Over 300+ OEM partners across all verticals
• Come see a demo! Every day at 9am and 2pm ET:
www.logianalytics.com/daily-demo
“The environment features extensive prebuilt elements for creating
content with minimal coding, while its components and engine are highly
embeddable, making Logi Analytics a strong choice for OEMs.”
Gartner Research – 2012 Magic Quadrant for BI

27. © Copyright SiriusDecisions.
All Rights Protected and Reserved.
Improve Product Management Effectiveness
SiriusDecisions is a research & advisory service focused 100% on the
alignment of b-to-b product management, marketing and sales.
Demand Creation
Strategies
Sales Optimization
Strategies
Channel
Management
Strategies
Marketing
Operations
Strategies
Research Portal Access
Annual Custom
Benchmark
Assessment Peer
Roundtables/Foru
ms
Analyst Inquiry
Monthly Webcasts

28. www.bostonproducts.org
Join our community of over 2,800 members and connect with product
managers, marketers, strategists, management and marketing
consultant, and brand and portfolio managers
Connect:
Monthly meetings
Network with partner
organizations
Professional community
relationships
Learn:
Practitioner’s workshops
Executive council
Executive mentorship
program
Engage:
Online
articles, news, links, blogs
and forum
Volunteer opportunities
Advance:
Exclusive job listings
Resume database
Targeted network of
employers

29. www.bostonproducts.org
Sponsors & Partners
Partners:
Sponsors:

30. Keynote Presentation

31. Keynote Presentation
Success Strategies How Big Data
& Analytics Fuels Customer
Management Excellence!
Dr. Leslie Ament,
Hypatia Research Group

32. Thank You