Warren Rustand's Presentation from THEPAC 2014 in Bali on III Leadership and the Corporate Athlete.

1. Entrepreneurial Leadership –
A Definition
Words and pictures

2. Who I AM
Entrepreneurial
Core
My Unchanging Core:
My traits, personality and deepest beliefs.
Entrepreneur = “My butt is on the line”
Improved by: Self awareness and connection

3. Inner
Outer
Who I AM
Entrepreneurial
Core
Grow - Mindset
Learn - Skillset
Self Awareness:
The feelings, stories and thinking
patterns in my own head. What I
pay attention to and integrate.
Improved by: Authenticity,
Courage & Vulnerability
Connection to the World:
Communication and Execution,
attention to dynamics and processes
Improved by: Effort, training and skill
development

4. Emotional Intellectual
Heart Head
Who I AM
Entrepreneurial
Core
EQ:
Awareness and management of my
own and other’s emotions.
Connection to my energy sources.
Improved by: Attention, self
regulation and maturity
IQ:
Intellectual processes and
disciplines;
Goals, strategies and tactics,
execution and objective measures of
plans to results.
Improved by: Effort, training and
thoughtfulness

5. Inner
Outer
Emotional Intellectual
Who I AM
Entrepreneurial
Core
What I
FEEL
How I
CONNECT
How I
ACT
What I
THINK
Heart Head
Grow - Mindset
Learn - Skillset

6. Inner
Outer
Emotional Intellectual
Who I AM
Entrepreneurial
Core
What I
FEEL
How I
CONNECT
How I
ACT
What I
THINK
Listening
Giving constructive feedback
Receiving constructive feedback
Coaching
Reading body language
Presentation skills
Public Speaking
Recognize/support learning styles
Leading through influence
Followership
Delegating
Build Agenda & run meeting
Run conference call
Hold Peers accountable
Developing leadership in others
Problem solving
Team building
Take responsibility for errors
Quiet Mind
Structuring problems
Critical Thinking
Awareness & change habits
Cognitive awareness & discipline
Construct logical arguments
Self discipline
Focus/retain key details
Optimism
Confidence
Ethics & Values
Self Efficacy
Humility
Self Awareness

7. Inner
Outer
Emotional Intellectual
Who I AM
Entrepreneurial
Core
What I
FEEL
How I
CONNECT
How I
ACT
What I
THINK
Heart Head
Grow - Mindset
Learn - Skillset
Performance
High – I listen and build strong
relationships
Low - I talk, self absorbed,
shallow relationships
Performance
High – Expert, mature, external
Low - Me, unfocused, immature
Performance
High – Passion, self awareness
& regulation
Low - Unaware, unregulated
emotions
Performance
High – Elegant execution, do
more with less
Low - No discipline, fire starting,
reactionary

8. Inner
Outer
Emotional Intellectual
Who I AM
Entrepreneurial
Core
What I
FEEL
How I
CONNECT
How I
ACT
What I
THINK
Heart Head
Grow - Mindset
Learn - Skillset
My Vision
“I believe you”
The dream
Connection to Spirit
AIR - gas
My Relationships
“I like you”
The bond
Connection to others
Fire - plasma
My goal
“I need you”
The result
Concrete, measurable,
external
Earth - solid
My Strategy
“I understand you”
The path
The Story in my Head
Water - liquid

9. Entrepreneurial Leadership – A presentation by Warren Rustand
Entrepreneurial
Leadership
Warren Rustand

10. Entrepreneurial Leadership – A presentation by Warren Rustand
-Lao Tzu, Tao Te Ching
Knowing others is intelligence.
Knowing yourself is true wisdom.
Mastering others is strength.
Mastering yourself is true power.

11. Entrepreneurial Leadership – A presentation by Warren Rustand
Scholars on leadership,
historically:
• Predicted by inborn traits
• Explained by group behaviors
• Process or communication style
• Instrument of good achievement
• Observable outcomes and results

12. Entrepreneurial Leadership – A presentation by Warren Rustand
No matter the approach
by scholars: Agreement!
• Leadership is a process – transactional
• Leaders influence rather than just direct
• Leadership has common purpose – group context
• Leadership assumes a shared end goal - outcomes

13. Entrepreneurial Leadership – A presentation by Warren Rustand
Scholarly research over 165 years
regarding the Trait approach:
• Carlyle, 1849 – Great Man Theory
• Stodgell, 1948 – Importance of Context
• Kerhpotrish, 1991 – Capacity, Motive, Patterns
• Zaccero, 2004 – Individual, in diverse situations
• Judge, 2009 – Three theoretical perspectives for Traits

14. Entrepreneurial Leadership – A presentation by Warren Rustand
6 Traits of Leaders
• Drive – vigor and persistence
• Desire to lead – initiative
• Honesty and integrity – internal morals
• Self confidence – personal identity
• Cognitive ability – IQ/EQ
• Knowledge of the business – industry/domain
1980 Boss & Stodgell summarized
3000 books/articles on leadership

15. Entrepreneurial Leadership – A presentation by Warren Rustand
Recent literature on
entrepreneurial leadership
• Alertness to opportunity
• Creativity
• Trusting
• Follow passion
• Risk takers

16. Entrepreneurial Leadership – A presentation by Warren Rustand
Journey
Risk
Action
Inner Journey:
Self Awareness
Outer Journey:
Skill Development
Temperament
& Thinking Patterns
Brain based skills that develop
Belief
Systems
Universal and
personal goals
that drive us
Detailed Data
Sophisticated
understanding of
relevant
information
Genetics
Our basic settings;
stable over time
Context
Skill in
communication
& interactions
Tactics
Understand challenges and
devise/choose solutions
Personality
& Traits
Social
Awareness
Problem
Solving
Thought
Processes
Motives
& Values
Expertise

17. Entrepreneurial Leadership – A presentation by Warren Rustand
Risk
Inner Journey:
Self Awareness
Outer Journey:
Skill Development
Temperament
& Thinking Patterns
Brain based skills that develop
Belief
Systems
Universal and
personal goals
that drive us
Detailed Data
Sophisticated
understanding of
relevant
information
Genetics
Our basic settings;
stable over time
Context
Skill in
communication
& interactions
Tactics
Understand challenges and
devise/choose solutions
Who I Am
How I
Interact
with Others
How I
Solve
Problems
How I Think
What I
Believe
What I
Know

18. Entrepreneurial Leadership – A presentation by Warren Rustand
The Story of a Monarch Butterfly

19. Entrepreneurial Leadership – A presentation by Warren Rustand
The Story of a Monarch Butterfly
• Caterpillar lives a life of taking
• Takes much, offers little
• Transformation occurs
• Cocoon to butterfly
• Butterfly, takes little and offers much

20. Entrepreneurial Leadership – A presentation by Warren Rustand
Why is change needed?
• Many times, in order to survive we have to
start a change process.
• We sometimes need to get rid of old
memories, habits and other past traditions.
The Story of a Monarch Butterfly

21. Entrepreneurial Leadership – A presentation by Warren Rustand
Why is change needed?
• Only freed from past burdens, can we take
advantage of the present
• It is a catalyst, a spark, that creates
extraordinary results.
The Story of a Monarch Butterfly

22. Entrepreneurial Leadership – A presentation by Warren Rustand
Trans-theoretical Model
of Change – Emotional
Pathology of being stuck
• Smoking
• Obesity
Meaningful change is complicated

23. Entrepreneurial Leadership – A presentation by Warren Rustand
5 stages of change
• Not thinking about change
• Don’t know a problem exists
Stage 1
Pre-contemplation

24. Entrepreneurial Leadership – A presentation by Warren Rustand
5 stages of change
• Considering pros and cons of change
• No decision
Stage 2
Contemplation

25. Entrepreneurial Leadership – A presentation by Warren Rustand
5 stages of change
• Change is imminent
• Tell friends/family - proactive
Stage 3
Preparation

26. Entrepreneurial Leadership – A presentation by Warren Rustand
5 stages of change
• A behavior has been changed
• Commitment to continue
• The collective vs. individual approach
Stage 4
Action

27. Entrepreneurial Leadership – A presentation by Warren Rustand
5 stages of change
• Behavior practiced for 6 months
• “One day at a time” -AA
Stage 5
Maintenance

28. Entrepreneurial Leadership – A presentation by Warren Rustand
Psychology of change –
Inner Journey
• Taking action is the hardest step
• 10 birds on a wire
• Deciding and doing are different
• Feeling vs. doing

29. Corporate Leadership – A presentation by Warren Rustand
Ideal Performance State (IPS)
Warren Rustand

30. Corporate Leadership – A presentation by Warren Rustand

31. Corporate Leadership – A presentation by Warren Rustand

32. Corporate Leadership – A presentation by Warren Rustand

33. Corporate Leadership – A presentation by Warren Rustand
• Incentives/rewards
• Right culture
• MBOs
• Growing focus on EQ and high performance
• Primarily cognitive capacity
Research has focused on:

34. Corporate Leadership – A presentation by Warren Rustand
• Sustained high performance integrates mind, body, emotion, spirit
• High-performance Pyramid
Jim Loehr &Tony Schwartz
LGE Performance Labs
High-performance
Pyramid

35. Corporate Leadership – A presentation by Warren Rustand
• Posited that CEOs needed to train similarly
• Tested the theory
• Thousands of executives have dramatically improved performance
Jim andTony worked with
World-classAthletes

36. Corporate Leadership – A presentation by Warren Rustand
• Hit, swing, shoot
• Public speaking,
negotiating, balance
sheet
• Capacity building
• Endurance, strength,
flexibility, self control,
focus

37. Corporate Leadership – A presentation by Warren Rustand
Increasing capacity brings talents
and skills to full ignition and
creates sustained high
performance over time.

38. Corporate Leadership – A presentation by Warren Rustand
Energy management has two key components
• Rhythmic movement between (oscillation)
• Energy expenditure (stress)
• Energy renewal (recovery)
Mobilize Energy on Demand – IPS

39. Corporate Leadership – A presentation by Warren Rustand
Stress is not the enemy of high performance.
The problem is the absence of disciplined,
intermittent recovery.
Cannot change our external conditions.
Can train, manage and control our inner state.

40. Corporate Leadership – A presentation by Warren Rustand
• Energy – the capacity to do work
• Linearity vs. oscillation
Physical Capacity
Weight Training
1st Building Block

41. Corporate Leadership – A presentation by Warren Rustand
Best Competitors use Recovery Rituals
• Lower heart rates
• More focus
• Preparation
• Positive feelings
Tennis players, golfers and CEOs

42. Corporate Leadership – A presentation by Warren Rustand
Relentlessly linear
Vulnerable to frustration, anxiety, loss
of concentration, likely to “choke”

43. Corporate Leadership – A presentation by Warren Rustand
• Each 5-6 small meals per day (breakfast)
• Victory ratio: 50-60% complex
carbohydrates, 25-35% protein, 20-25% fat
• Reduce sugar
• Drink 48-60 ounces of water per day
• Bed early, rise early
• 3-4 physical workouts per week (minimum)
• Use recovery ritual every 90-120 minutes
How to Increase Physical Capacity
50%
30%
20%
Victory Ratio
Complex Carbohydrates
Proteins
Fat

44. Corporate Leadership – A presentation by Warren Rustand
• Inner Self/Inner Journey – supports peak performance
• Calm, challenged, engaged, optimistic, confident, uplifting
• Frustration, fear, anger, resentment, sadness, impotence - Toxic
Emotional Capacity 2nd Building Block

45. Corporate Leadership – A presentation by Warren Rustand
Negative emotions create sub-optimum
performance for athletes and CEOs
• Music: rational left brain to intuitive right brain
• Body language
• Close relationships
Emotional Capacity
“Excellence is not a single
act, but a habit”
- Aristotle
2nd Building Block

46. Corporate Leadership – A presentation by Warren Rustand
Cognitive – most performance-enhancement training
Focus – energy concentration toward a goal
• Meditation
• Time management
• Positive thinking/reading/writing
Mental Capacity
3rd Building Block

47. Corporate Leadership – A presentation by Warren Rustand
Visualization
• Laura Wilkinson
• Jack Nicklaus
Mind Sculpture –
Book by Ian Robertson
• Visualization can reprogram the
neural circuitry of the mind
Mental Capacity
3rd Building Block

48. Corporate Leadership – A presentation by Warren Rustand
The energy that is unleashed by tapping into
one’s deepest values and defining a strong
sense of purpose
Serves as sustenance during adversity and
a source of motivation, focus, determination
and resilience
Spiritual Capacity
4th Building Block

49. Corporate Leadership – A presentation by Warren Rustand
Stepping off the treadmill of deadlines and
obligations – time for reflection (recovery)
Rituals – meditation, journal writing, service
to others (recovery)
Spiritual Capacity
4th Building Block

50. Corporate Leadership – A presentation by Warren Rustand
CEOs can’t afford to address their cognitive capacities while
ignoring their physical, emotional, and spiritual wellbeing. On the
playing field or in the boardroom, high performance depends as
much on how people renew and recover energy as on how they
expend it, on how they manage their lives as much as on how
they manage their work. When you feel strong and resilient –
physically, mentally, emotionally, and spiritually – you perform
better with more passion, for longer periods of time. You win,
your families win, and the companies you lead win.

51. Corporate Leadership – A presentation by Warren Rustand
Rituals
Rituals
Rituals
Physical Capacity
Builds endurance and promotes
mental and emotional recovery
Emotional Capacity
Creates the internal climate that
drives the Ideal Performance State
Mental Capacity
Focuses physical and emotional
energy on the task at hand
Spiritual Capacity
Provides a powerful source of motivation,
determination, and endurance
The High-Performance Pyramid

52. Leadership – A presentation by Warren Rustand
10 QUALITIES OF
LEADERSHIP
Warren Rustand

53. Leadership – A presentation by Warren Rustand
REAL LEADERSHIP IS A
RARE COMMODITY
Leadership vs. management
“Managers do things right, leaders do the right things”
Leader is a guide; one who shows the way

54. Leadership – A presentation by Warren Rustand
VISION
It is where we are going
Define stakeholders – achieve ownership, buy-in
Challenge the status quo
1

55. Leadership – A presentation by Warren Rustand
TRANSPARENCY
All views considered
Individual respected by the leader
Openness, welcoming, non-judgmental
2

56. Leadership – A presentation by Warren Rustand
CANDOR
Rarely happens – inhibitors
Speak truth to power – career limiting
Leader must cultivate candid discussions
Publish candid influence
3

57. Leadership – A presentation by Warren Rustand
SELF CONFIDENCE
Quiet, transformative, self-assurance
Stand in the shadows; move forward in difficulty
Trust others/don’t cast a large shadow
4

58. Leadership – A presentation by Warren Rustand
INCENTIVES
To think and get outside the box
Processes and attitudes that let people grow
Be invested in the entire enterprise
5

59. Leadership – A presentation by Warren Rustand
ACCOUNTABILITY
Instill individual responsibility
Measure performance everywhere
Be fair and equitable
6

60. Leadership – A presentation by Warren Rustand
INTEGRITY
Actions match words
Everyone understands hypocrisy
Leadership fails without it
7

61. Leadership – A presentation by Warren Rustand
COURAGE
Consensus often becomes group think
Under the veneer of agreement, differences lie
Willingness to stand alone
8

62. Leadership – A presentation by Warren Rustand
COMMON DECENCY
How you treat those who cannot hurt you or help you –
respect and fairness
Model excellence
Moral authority
Summon each person to nobility
9

63. Leadership – A presentation by Warren Rustand
SENSE OF HUMOR
Self-deprecation
See life/circumstances as fun/funny
Creatively clever
10

64. Leadership – A presentation by Warren Rustand
LIFT WHERE YOU STAND