3. Steerprop Ltd
• Privately owned Finnish company founded in 2000
• Turnover about 50 MEUR and growing
• Export ~100%
• Personnel 52 and growing
• Employs, directly and through subcontractors about 400
persons
• The strategic objective is to grow fast and profitably
• Turnover target 2020 more than140 MEUR
Petri Tolonen, Steerprop Ltd.
11. Petri Tolonen, Steerprop Ltd.
Icebreaking oil recovery vessel
3 x SP 60 ARC PULL
2.5 MW RMRS Icebreaker 6
12. STQ Ferry
2x SP 120 CRP
RoPax
LRS Ice 1A Super
7000 kW per unit
Delivery: 2014
Petri Tolonen, Steerprop Ltd.
13. Comments on the internationalization
• International competitiveness is always needed. Even if
you do not go yourself in international competition, an
international competition, however, will come to you.
• In international operations good partners are usually
needed. Partners can be used to build a chain of trust all
the way until the final customer.
• International operations require long-term work. As a
shortcut does not exist, planning and scheduling is
important.
• Only for a small number of companies domestic market will
suffice. You should go to the export market before you
have to.
Petri Tolonen, Steerprop Ltd.
14. United Kingdom
BeneluxSpain
USA & Mexico
Canada
Singapore
Finland
Norway
Italy
Russia
Brazil
India
Steerprop´s
Representatives
Korea
China
Turkey
France
Azerbaijan
Gulf
Petri Tolonen, Steerprop Ltd.
19. Key success factors
• Local presence – agent or own sales office
• State of the art technology
• Good references
• Seamless cooperation on different levels
– With the designers at the desing phase
– With the shipyards at project phase
– With the owners/operators all the way
• Effective After Sales Service
• Cooperation with the local partner to fulfill the
product/service portfolio
• Personal relationships with the clients
Petri Tolonen, Steerprop Ltd.
20. Together we can make it happen!
Petri Tolonen, Steerprop Ltd.