1. Name of the product: Colgate
Colgate, an oral hygiene product line and one of the namesake brands of the
Colgate Company, is a manufacturer of a wide range of toothpastes,
toothbrushes, and mouthwashes.
Colgate is serving from last 200 years. Company was founded by William Colgate
in 1806, initially he started making soaps and candles but in 1873 he started with
toothpaste, it started advertising for its product in 1902. Most of Colgate
toothpaste brands use sodium fluoride.
Colgate constitutes 43% of world market of toothpaste, its having its
headquarters at New York and 36,002 employees are working for the company.
HISTORY
William Colgate starts a starch, soap and candle business on Dutch Street in
New York City.
1817
First Colgate advertisement appears in a New York newspaper.
1820
Colgate establishes a starch factory in Jersey City, New Jersey.
1857
Upon the death of founder William Colgate, the company is reorganized as
Colgate & Company under the management of Samuel Colgate, his son.
1873
Colgate introduces toothpaste in jars.
1879
Gerhard Mennen establishes a pharmacy in Newark, NJ, later becoming the

2. Mennen Company.
1896
Colgate introduces toothpaste in a collapsible tube.
1902
Stylish colgate advertising begins, emphasizing ingredient purity and product
benefits.
1906
Colgate & Company celebrates its 100th anniversary. Product line includes over
800 different products.
1911
Colgate distributes two million tubes of toothpaste and toothbrushes to schools,
and provides hygienists to demonstrate tooth brushing.
1914
Colgate establishes its first international subsidiary in Canada.
1930
On March 13, Colgate is first listed on the New York Stock Exchange.
1939
Dr. Mark L. Morris develops a pet food to help save a guide dog named Buddy
from kidney disease. This breakthrough leads to the first Hill's Prescription Diet
product.
1956
Colgate opens corporate headquarters at 300 Park Avenue in New York City.
1968
Colgate toothpaste adds MFP Fluoride, clinically proven to reduce cavities.
1972
Colgate acquires Hoyt Laboratories, which later becomes Colgate Oral
Pharmaceuticals.

3. 1985
Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley &
Hazel, a leading oral care company, which adds strength in key Asian markets.
1989
Annual Company sales surpass the $5 billion mark.
1995
Colgate enters Central Europe and Russia, expanding into fast-growing markets.
1997
Colgate Total toothpaste is introduced in the U.S. and quickly becomes the market
leader. Only Colgate Total, with its 12-hour protection, fights a complete range of
oral health problems.
2004
Colgate acquires the GABA oral care business in Europe, with its strength in the
important European pharmacy channel and its ties with the dental community.
Today …
Today, with sales surpassing $15 billion, Colgate focuses on four core businesses:
Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its
products in over 200 countries and territories worldwide.
COMPETITORS
Glister
Ajanta
Meswak
Close Up
Pepsodent
Babool

4. Nimboo
Choice
Optifresh
Himalaya
Colgate Total® Advanced
Combines the proven 12-hour germ-fighting formula of Colgate Total® with an advanced cleaning silica system to
help maintain a dentist-clean feeling.
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Products
Colgate Total® Advanced Whitening
Colgate Total® Advanced Clean
Colgate Total® Gum Defense
Colgate® Optic White™
Uses a unique technology with hydrogen peroxide to make it easier to achieve visible whitening every day.
Learn More
Products
Colgate® Optic White™ Toothpaste

5. Colgate Total®
Delivers 12-hour germ-fighting protection to help prevent many common oral health conditions.
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Products
Colgate Total® Enamel Strength
Colgate Total® Whitening Paste
Colgate Total® Mint Stripe
Colgate® Sensitive Pro-Relief™
Clinically proven to relieve sensitivity faster vs. a leading sensitivity toothpaste within 2 weeks. Lasting pain relief with
continued use.
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Products
Colgate® Sensitive Pro-Relief™ Original
Colgate® Sensitive Pro-Relief™ Gentle Whitening
Colgate® Sensitive Pro-Relief™ Enamel Repair
Colgate® Max Fresh®
Wipe out bad breath with our freshest line of minty, cool toothpastes.
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Products
Colgate® Max White® with Mini Bright Strips
Colgate Max Clean™ with SmartFoam™
Colgate® Max Fresh® with Mini Breath Strips
Colgate® Luminous™
Reinforces enamel layers to help protect against stains and yellowing that occur over time.
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Products
Colgate® Luminous™ Crystal Clean Mint
Colgate® ProClinical™ White
Provides professionally inspired, clinically proven results.
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6. Products
Colgate® ProClinical™ White Paste
Colgate® ProClinical™ Gel
Colgate® Sensitive
Provides clinically proven, everyday protection from painful sensitivity.
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Products
Colgate® Sensitive Multi Protection
Colgate® Sensitive Enamel Protection
Colgate® Sensitive Whitening
Colgate® 2in1
Available in five convenient liquid gel varieties so you can enjoy a brighter, fresher smile.
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Products
Colgate® 2in1 Oxygen Whitening
Colgate® 2in1 Whitening
Colgate® 2in1 Icy Blast
Colgate® Sparkling White
Clinically proven, stain protection formula for sparkling, healthy white teeth with two unique flavors.
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Products
Colgate® Sparkling White Mint Zing
Colgate® Sparkling White CinnaMint
Colgate® Cavity Protection
Strengthens teeth with active fluoride. Fights cavities and leaves your mouth with a fresh feeling.
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Products
Colgate® Cavity Protection Great Regular Flavor
Colgate® Baking Soda and Peroxide Whitening Bubbles
Refreshes and cleans for whiter teeth. Removes stains, protects against tartar and fights cavities.

7. Learn More
Products
Colgate® Baking Soda and Peroxide Whitening Bubbles Whitening Brisk Mint® Paste
Colgate® Baking Soda and Peroxide Whitening Bubbles Frosty Mint Striped™ Gel
Colgate® Tartar Protection with Whitening
Fights tarter for whiter teeth. Removes stains and fights tartar build-up for a brighter smile.
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Products
Colgate® Tartar Protection Whitening Crisp Mint Paste
Colgate® Tartar Protection Whitening Cool Mint Gel
Kids' Toothpastes
Designed to make brushing enjoyable so your children will develop great habits for life.
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Products
Colgate® Dora the Explorer™
Colgate® SpongeBob™ SquarePants
Colgate® 2in1
Ultrabrite®
Cleans and removes surface stains so your teeth look and feel clean and smooth.
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Products
Ultrabrite® Advanced Whitening
Ultrabrite® Baking Soda and Peroxide Whitening
Colgate® Triple Action™
Cavity protection, whitening and breath freshening for the whole family.
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Products
Colgate® Triple Action™ Original Mint

8.  Increasing circumference of toothpaste tube.
 Free Dental Check-up in mobile vans

9.  Free Dental Check-up by sending a SMS
 Scholarship offers like Learn & earn offer
 Attractive offers likeSuper Saver Offer for 'All Around Decay Protection'. Buy 200g plus a
100g tube with a Colgate Extra Clean Toothbrush in a Family Value Pack for Rs. 82/-
. Save Rs. 18/-.
Tag line:The Colgate ring of confidence" .

10. Features :
Attractive packing
Attractive design
Economical
Energetic