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2. The Group: Company Profile
 Established in 1897 : Founder, Ardeshir Godrej.
Ardeshir Godrej
 One of India‟s most trusted brand, Godrej enjoys the patronage and trust of over
470 million Indians every single day for over 100 years.
 7 major companies with interests in real estate, FMCG, industrial engineering,
appliances, furniture, security and agri care .
 Turnover crosses 2.6 billion dollars.
 Presence in more than 60 countries
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3. :History
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4. Vision and Mission:
 The Management Philosophy of GHPL can be expressed in a single word: "PRIDE“
 Passion.
 Respect for people.
 Integrity.
 Dedication.
 Extraordinary Creativity.
 The vision statement includes striving for excellence by nourishing, developing
and empowering our employees and suppliers
 The mission statements are:
 Accelerate the growth of the Indian household insecticides market
 Strengthen our leadership position in India
 Rapidly globalize our business
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5. Group Structure :
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6. SWOT:
Strengths
Weakness
1.Presence across Countries
1.Increasing management
2.Strong R& D and
and Union issues
Distribution
2.Lack of innovation
3. Trust
3.No connect with youth
4.Strong in Ethics
Threats
Opportunities 1.Growing competition from
1.Recent acquisitions present private labels
strong integration opportunities
2.Cost of raw materials and
2.Product diversification
other inputs
3. Lack of access to technology
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7. How CSR Activities Started at ?
 In 1920, founder Ardeshir Godrej gave a donation of Rs. 3 laths to the Tilak
Swaraj Fund – For upliftment of the downtrodden.
 Giving back turned into our way of saying thank you to the 400 million Indians
who are Godrej loyalists.
 25% of the shares of the Godrej Group‟s holding company Godrej & Boyce are
held in a trust that invests back in the environment, healthcare and education.
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8. Trust’s / Foundations for CSR :
 The Pirojsha Godrej Foundation: 1972
 Owns one-third shares of the holding company, Godrej & Boyce Mfg. Co. Ltd.
 The income from dividends is utilized for promoting the objectives of the Trust:
 Medical relief to the poor and critically ill.
 Educational aid to students.
 Relief funds in case of natural disasters.
 Significant contribution have been made to:
 The Latur Earthquake Relief Fund
 The Andhra Cyclone Relief Fund
 The Prime Minister Relief Fund
 The Chief Minister Relief Fund
 World Wide Fund for Nature-India
 The Bombay Environment Action Group
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9. Trust’s/ Foundations for CSR:
 The Soonabai Pirojsha Godrej Foundation: March 1974
 The trust maintains large tracts of protected land for two separate projects –
 The conservation of mangroves
 Building an integrated housing colony.
 The Naoroji Godrej Center for Plant Research:1992
 Center is involved in basic and applied research in horticulture, pisiculture,
sericulture, floriculture and preservation of endangered species.
 The Godrej Memorial Trust:1994
 Trust is a voluntary, non-religious, non-sectarian, non-political charitable trust.
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10. CSR Policy’s:
 Overall CSR Policy’s
 Their Corporate Environment Policy has identified biodiversity enhancement as a focal point.
 The preservation of open spaces and specially green open spaces such as mangroves.
 Godrej's entire campus, known as Pirojshanagar, is an industrial garden township.
 Godrej strongly believes that this green environment enhances productivity and quality.
 Godrej Environment Policy
 Practice pollution prevention systems.
 Promote the usage of recyclable material.
 Dispose off inevitable waste in an environment friendly manner
 Monitor and reduce the effect of fumes, dust and noise level in the ambient air.
 Conserve key resources like water, fuel, energy and raw materials such as wood derivatives,
steel etc. by optimizing its use.
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11. Pass It Forward
 CSR Area:
 Environment
 Health Care
 Education
 Community Development
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12. Sustainability: Environment
 Mangroves
 Green Business Centre
 World Wide Fund for Nature
(WWF)
 Trees and Afforestation
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13. Mangroves
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14. Mangroves
 The Western bank of the Thane Creek is the single largest mangrove belt in
Mumbai.
 This is the first such mangrove area in India to formally adopt ISO14001 standards
for Environment Management Systems.
 206 species of birds, 30 species of reptiles, 13 species of crabs, 7 species of
prawns and 20 species of fish have been identified so far in the area.
 Mammals like jackals and mongoose also were sited many a times
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15. Sonabai Pirojsha Godrej:Marine Ecology Centre
 SPGMEC is engaged in conservation of the marine diversity (mangrove
ecosystem) through research, education/awareness building and regular monitoring.
 Every year, around 10,000 visitors learn about bio-diversity in mangroves.
 Apart from Mangrove Awareness program, the Centre (SPGMEC) has developed
modules on different topics such as:
1. Biodiversity Conservation
2. Mangroves as Bio resources
3. Combating Global Climate Change
4. Butterflies around us
5. Birds in Mangrove Environment
6. Solid Waste Management
7. Medicinal plants
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16. Green Business Centre: Hyderabad
 The Green Business Center was conceived by Godrej and CII in partnership with
the Andhra Pradesh Government.
 First building in the world to receive the Platinum LEED award.
 The Green Building:Focus in several areas:
 Selection of site for the building
 Selection and usage of materials
 Architectural features
 Efficiencies in water and energy management
 Indoor air quality and occupant thermal comfort.
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17. World Wide Fund for Nature (WWF)
 Godrej has been associated with India‟s largest conservation NGO, WWF-India.
 WWF-India began as a modest, wild-life conservation organization
 It was started with the late Mr. S. P. Godrej, who was its Founder Trustee and
President to Mr. Jamshyd Godrej who is currently the President of WWF-India
and the Vice President of WWF-International.
 Godrej has also has been associated with TRAFFIC-India (Trade Record Analysis
of Flora and Fauna in Commerce), a division of WWF-India.
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18. Trees and Afforestation:
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19. Trees and Afforestation
 Godrej name has always associated with Trees.
 It has been their endeavour to protect the forests and propagate greenery.
 Tree Bank is maintained at Pirojshanagar and saplings are generously distributed,
free of cost to voluntary organisations engaged in afforestation work.
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20. Health Care
 Godrej Memorial Hospital
 AIDS Awareness
 Blood Donation
 Smile Train
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21. Godrej Memorial Hospital
 GMH was set up by Godrej Memorial Trust.
 It has treated 35,000 patients and performed 3,128 surgeries since inception.
 Features
• Free Emergency (Cardiac / Accident ) Ambulance service within the suburb
• Casualty services-Round the clock
• No advance deposits ( for Admission)
• Home Health Service
• Free surgeries for (BPL families) children born with deformities of the mouth and
lips( Cleft lip and palate).
• Free Anti Retro-viral Treatment (ART) Center for people living with HIV and AIDS.
• Multiplace Hyperbaric Oxygen Treatment Center.
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22. AIDS Awareness/Blood Donation
 Aids Awareness
 Godrej supports „The Heroes Project‟ in trying to end misconceptions and in spreading
awareness about HIV and AIDS.
 The project had its beginning in a fund raising event for pediatric AIDS organized by Mrs.
Parmeshwar Godrej called „A Time for Heroes, India‟.
 Blood Donation
 A blood donation camp is organized every year on the death anniversaries of its founders Naval
Godrej and Burjorji Godrej.
 Employees support this noble cause in big numbers and save precious lives of fellow humans.
 Leading hospitals, the Red Cross Society and Indian Medical Association provide help in
conducting these camps.
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23. Smile Train
 Children with defects like Cleft Lip and Palate are treated at
Godrej Memorial Hospital (GMH) along with a US based NGO „Smile Train‟
 Over 300 surgeries have been successfully conducted at GMH till date.
 Features
 Primary consultation and screening is followed by expert plastic surgery.
 Patients are offered follow up speech therapy and other support services.
 Surgery and hospitalization to the patient and one attendant are provided completely free of cost
 Travel costs are reimbursed by the hospital for deserving cases
"...one of the most
productive charities–
dollar for deed–
in the world."
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24. Education
 Udayachal Schools
 Teach for India
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25. Udayachal Schools: Providing Quality Care
and Education
 Pre-primary, primary and secondary, managed by Godrej, have been providing
quality care and education since 1955.
 Gradually the school grew into a 3 medium (Gujarati, Marathi and English), 3000
students.
 Environment consciousness is kindled in every child – through various programmes
marking World Wetlands Day, World Population Day, World Forestry Day etc. to
name a few
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26. Teach for India
 Teach for India (TFI) is a nationwide movement that aims to narrow the education
gap in India
 Godrej group has pledged to sponsor employees for the TFI Programme, as a
contribution towards educational opportunity for all Indians.
 Godrejite Veena Verma was one of the recent 94 selected out of thousands of
applicants.
 Every TFI Fellow has two main responsibilities:
 classroom instructional leadership
 community transformation project.
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27. Community Development
Preserving Heritage
Community
development
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28. Community Development
 Godrej's devoted effort to preserve India’s architectural heritage.
 It has active participation in the Indian Heritage Society of which late Mr. S. P.
Godrej was head of the Mumbai Chapter.
 Godrej is closely associated with the Indian Council of World Affairs (ICWA)
 Pirojsha Godrej Foundation promotes a unique community development
Programme called Sayam for Rural development
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29. Other Initiatives
 Scout & Guide Pavilion (1923)
 Supports following organizations
 World Wide Fund for Nature (WWF)
 Friends of Trees
 Bombay Natural History Society (BNHS)
 Tsunami Rehabilitation Project:
 The (CII) and Godrej employees voluntarily supported 150 families in the Tsunami stricken
Pallayar (in Nagapattinam district) and Azhikal (in Kanyakumari district).
 By providing:
 Fishing equipment, boats, engines etc.,
 Funding a community health center and
 Providing skill based training to 200 residents.
 A sum of over Rs. 56 L was handed over to CII.
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30. Other Initiatives
 Crematorium for animals:
 Naval Godrej‟s sponsored the very first electric crematorium at the Bai Sakarbai Dinshaw Petit Hospital
for animals at Parel, the first non-polluting crematorium of its kind in Asia.
 Marathon:
 Godrej supported the Standard Chartered Mumbai Marathon (SCMM) on Jan 17, 2010 to support ALERT
India and Vatsalya Trust
 A team of 30 Godrejites ran for the cause of leprosy, supporting ALERT India.
 ALERT India:
 Is engaged in the early detection of leprosy cases.
 Vatsalya Trust
 It is a charitable organization dedicated to the care and rehabilitation of destitute children
 Provides shelter and counseling to women in distress and senior citizens
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31. Other Initiatives
 Family Planning
 Godrej has been connected with the Family Planning Foundation, which is a
voluntary organization devoted to promote Family Planning as a basic human right.
 Features :
 A Family Planning Centre was opened in September 1957.
 Advice and conventional contraceptives at concessional rates were provided.
 Family Planning Exhibitions were held.
 A Vasectomy Centre was opened.
 Volunteers were trained in an intensive one-week orientation course.
 Incentives are offered to persons undergoing vasectomy and tubectomy operations
 A ‘Well Baby Clinic‟ has been opened for giving advice to mothers about their children's health.
 About 1135 children have been treated so far at this clinic.
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32. Other Initiatives
 Table for Two
 Is targeted at addressing hunger and malnutrition in the developing world.
 Godrej pledged to collect funds that would be utilized to provide school children mid-day
meals.
 The fund was created in three ways.
1. A „healthy meal‟ option was provided in the canteen to the employees.
2. Godrejites voluntarily contributed a fixed monthly amount to the fund.
3. The contribution from the „healthy meals‟ menu was matched by Godrej and
effectively combined corporate and employee participation. .
 With a sizeable fund that is geared to feeding close to 780 school children and providing for
1,56,000 meals annually.
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33. Other Initiatives
 Long term employment for the visually disabled:
 The activity of hardware packet making for chairs has been outsourced to National
Association for Disabled Enterprises (NADE) for the last several years.
 Objective :Continued occupation for the visually disabled.
 Today around 40,000hardware packets of 200 kinds are made .
 3 million hardware packets from NADE are provided .
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34. Day’s Celebration and Initiatives
 World Wetlands Day 2011 Celebration by Godrej Mangrove Centre
 Wildlife Week Celebrations 2010
 Vanamahotsav – 2010
 Earth Day Celebration 23rd April, 2010
 Wildlife Photography Contest
 Wildlife Week Celebration – 2009
 World Environment Day- 5th June 2009
 Earth Day Celebration- 22 April 2009
 Campaign on Segregation of Waste in Stationside and Creekside colonies
 Flamingo watch organized for Nisarg and Green Club
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35. Awards
 BNHS Green Governance Award:2005 for conservation and restoration of habitat.
 WWF 25th Anniversary Benefactor “White Pelican” Award: For contribution to
conservation of nature and natural resources.
 The Awareness program for Godrej and Boyce, Vikroli, Mumbai was given the ISO
14001 certification.
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36. Conclusion:
 The philanthropic activities by the chairman Mr.ADI GODREJ and other family
members even before the word CSR was known has made the Godrej group one
of the most trusted business house in India.
 The CSR activities continue from generation to generation.
 The CSR activities of Godrej are spread across all fields.
 They believe in action , than words.
 Equal Participation from Employees and Management.
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