1. Presented By:Kartik A.- A006
Neil Shah- A007
Vamsi V.- A008
Raunaq S. Suri- A009
Priyanka Asati- A010

2. Flow of Presentation
1) About Shoppers’ Stop
2) Retail Strategy
3) Store Location
4) Store Design and Display
5) Merchandise Assortment
6) Pricing
7) Communication Mix
8) Customer Service

3. About Shoppers’ Stop

Shopper’s Stop, a pioneer in Indian Retailing was promoted by the K Raheja
Corp Group (Chandru L Raheja Group), started in the year 1991 with its first
store in Andheri, Mumbai

International and Domestic brands across various categories such as apparel,
accessories, cosmetics,
home and kitchenware and also its private labels

Revenue- Rs.19.30 billion (US$310 million) FY 11-12
Key People:-
Mr. Chandru L Raheja
Shirkande
Chairman and Non Executive Director
CEO
Mr. Govind
MD and

4. Retail Strategy
 On an average stores 30000 pieces of different products.
 Merchandise sourced from 250 exporters in Delhi, Mumbai,
Bangalore
 Centralized buying for all products except cosmetics and
perfumes to
avoid sales tax
 Carries 63 days of stock

5. Store Location

6. Store Location
Shoppers Stop and its retail invested companies operate the following
number of stores/doors as on March 31, 2012: Fashion & Home Retailing:
 Shoppers Stop – Currently has 51 stores with a presence in 23 cities
 HomeStop (Home Décor) – Currently has 11 stores with a presence in 7
cities
Specialty Retailing:
 Mothercare (Maternity, Infant Care) – The exclusive franchise
agreement for departmental stores with Mothercare Plc UK. Currently
there are 38 stores of Mothercare (including 5 standalone stores) with a
presence in 11 cities
 Crossword (Book stores) – Currently has 85 stores (Including
Franchised stores).
 M.A.C (Cosmetics) – The retail agreement with Estee Lauder to open

7. Store Location
 Estee Lauder - Currently has 5 stores (including 2 shop-in-shops) in
Bengaluru, Mumbai and Delhi
Mixed Retailing:
 HyperCity – Currently has 12 stores, one store each in Ahmedabad,
Pune, Ludhiana ,Amritsar, Bhopal, Jaipur, Navi Mumbai and Hyderabad
and 2 stores each in Mumbai and Bengaluru, spread over an area of
12.3 lakh sq ft.
Other Initiatives:
 Airport Retailing – Currently has 1 store in Hyderabad domestic airport
and 2 stores in Bengaluru domestic airport. 4 duty free stores are run by
the JV Company in the international airport at Bengaluru
TimeZone Entertainment:
 Currently has 18 stores.

8. Store Design and Display
First Floor -Women’s
Wear
Ground Floor- Personal
care and Accessories

9. Mall Facade

13. Drop Downs

14. Lift Door Branding
Washroom Front Branding
Pillar
Branding
Staircase and
Elevator
Branding

15. Merchandise Assortment
Brand :-Austin Reed
Formal Shirts:Style
Buckle
Formal
Shirt
Cotton
Checks
Formal
Shirt
Georgett
eTuck
Detail
Shirt
Cotton
Stripes
Cap
Shirt
Geogett
e Pleat
Formal
Shirt
Stripped
Formal
Shirt
Price
Levels
Rs. 688
Rs. 1399
Rs.688
Rs. 1299
Rs. 688
Rs.1199
Sizes
Available
Large ,
Small
Small
Large,
Medium,
Small ,
Extra
large
Large,
Medium ,
Small ,
Extra
large
Large,
Small,
Extra
large
Large,
Small ,
Extra
large
Colours
Available
Pink and
White
Blue
Steel
Baby
Pink and
Black
Off White Purple
Products
Details
Full
Sleeved
Puff
Sleeved
Full
Sleeved
Small
Sleeved
Full
Sleeved
Short
Sleeved

16. Pricing
Shoppers Stop follows Premium Pricing
Strategy
that includes selling of
High Quality Products at a High Price.

17. Communication Mix
Shoppers’ Stop follows a co-coordinated
communications program that is
customer-focused and internally
consistent
The different elements for designing a
communication mix are:1.
2.
3.
4.
5.
6.
Advertising
Sales promotion
Public Relation
Point of Purchase
Publicity
Special Events

18. 1)Advertising
Print Advertising and Media Advertising
Outdoor
Advertising

19. 2) Sales Promotion
Gift Vouchers

20. Festive offers

21. Contest
 Shoppers Stop had announced a 101-day Shopping
Bonanza to pull in customers into the stores.
 Lucky draw winners of the contest will get to see one
of the seven wonders of the world and two lucky
couples who get the grand prize will be treated to a
round-trip which will cover all the seven wonders of
the world.

22. Contest
 Shoppers Stop had announced a 101-day Shopping
Bonanza to pull in customers into the stores.
 Lucky draw winners of the contest will get to see one
of the seven wonders of the world and two lucky
couples who get the grand prize will be treated to a
round-trip which will cover all the seven wonders of
the world.

23. 3) Public Relations
 Salwar Kameez Dupatta (SKD) Exchange offer
This is an annual exchange offer that Shoppers Stop
has conducted for many years in association with an
NGO like Concern India and Goonj
For this offer they invite
customers to donate their old
but wearable SKDs towards
the cause and in return enjoy
discounts of their new
purchase of SKDs

24. 4) Point of Purchase

25. 5) Publicity
Brand AmbassadorSoha Ali Khan for Kashish

26. 6) Special Events
Om Shanti Om Fashion Show

27. 6) Special Events
 The leading Premium Fashion and Lifestyle destination
Shopper’s Stop and the most awaited movie , Om Shanti
Om had come together to unveil the unique look of the
movie through a Fashion show.
 With this association Shopper’s Stop will retail the limited
edition clothes and merchandise inspired from the film at
their stores across India.
 The dazzling show witnessed the leading pair Shah Rukh
Khan and Deepika Padukone along with Arjun Rampal
and Shreyas Talpade walking the ramp showcasing their
respective looks from the film.

28. Customer Service
The name "First Citizen" reflects their commitment to
offering their customers the ultimate shopping
experience
As a First Citizen, customers shopping
experience
becomes
even
more
enjoyable with:
• Reward Points for every time you shop
at Shoppers Stop.
• Exclusive benefits & privileges
• Exclusive offers ever so often
• Updates on what you can look forward to
shop for at Shoppers Stop
• Exclusive cash counters at Shoppers
Stop so you can spend more time
shopping than waiting in a line