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1. Digital Printing and Graphic Design We Believe We have Solutions And Products you Need! Presented by: Patti Mazzara Printing To Mail www.PrintingToMail.com 952-285-4319

2. Originally printing was something reserved for photographs and books. However, the printing industry has become a multimillion dollar business. In fact, there are thousands of printing companies that make their revenue solely from creating printed products. In fact, nowadays companies require commercial printers to produce letterhead, nameplates, invitations, flyers, training materials, banners, and many other products for business use. In fact, each year over 45 trillion pages are printed across the globe.

4. About 9% of all printing done is done through the use of digital printing services.

5. Some of the most recognizable names in the printing industry are dedicated to forwarding the digital printing industry.

6. Xerox, HP, and Kodak are just a few of the companies dedicated towards improving digital printing services and technology. Much of this dedication has been in the area of digital printersXerox has developed the iGen3 HP has created the Indigo Digital Press printer series and the Info Print 5000 Kodak has their own digital printer with the Nexpress. It is top quality printers like these that are revolutionizing the digital printing services that commercial printers are able to offer you.

8. In printing photographs, previously you had to have a photograph developed with costly and dangerous chemicals today it is easy to simply upload them to the computer.

9. Plus, you are able to easily edit your photographs to get precisely the image that you are looking for.Development in the Printing Industry with Digital Printing

11. Gutenberg drew his ideas from screw presses which were the presses that they used to create reproduction.

12. Though Gutenberg was a goldsmith by trade he developed an entirely new printing system that adapted the current technology into the technology that we know today.

13. He created a hand mould that had not been seen before which allowed for printers to create perfect copies in a very short period of time.

15. For example, the printing press takes an inked surface, originally a printing plate, and presses it against the desired print surface which is generally paper.

17. It is these technological advances that have made today's printing presses more accurate, more consistent, and more energy efficient.

20. It depends on using ink in the three secondary colors (cyan, yellow, and magenta) and black ink. This ink combination is commonly referred to as CMYK.

21. The process really is like a chemistry equation. Each color helps to add or take away certain printing primary colors. For example, Cyan helps to remove red from a color combination, magenta does the same for green, and yellow takes away any blue.

23. If you take two of these colors and print them on the page so that they overlap it will create an alternate color.

24. If all three overlap on the page you are left with a dull looking black. How does Four Color Printing work?

25. The Four Color Printing Process

27. We know that hardback books are bound on the outside edge.

28. However, bindery printing is not only ideal for printing hard cover books. You may find some use for it in terms of producing large brochures, catalogs, training materials, calendars, and reports. This is one of the reasons that you want to make sure that you are able to find a commercial printer who specializes in bindery printing.

30. This starts with a commercial printing press actually printing the pages that you want bound together. The paper and ink choice for this printing is largely a personal decision for the client.

31. From there they are sent to a special printer to create sections which are known in the industry as "signatures."

33. Some bindery printing requires the "signatures" to be sewn together, and others actually use spine tape and glue to assemble the project.

34. Much of this process is decided by the purpose of the product. For example, if you are looking at creating a children's book often the gluing process is more than sufficient, whereas if you are looking at creating a reference text that will be getting steady use for years to come you may want to look at having it sewn in the bindery printing process. How does Bindery Printing work?

35. Finishing the Bindery Process In bindery printing the signatures are individually pressed and sewn.

36. Digital Printing in a Click of a Button Digital printing services are really very fast. Now you are able simply email the order over. This cuts your time in half because you do not have to keep up a back and forth conversation about what you are looking for, proof several drafts, and then wait for the transferring process to the printing press. Instead, with the click of a button you will able to get your project sent to the printer and on its way to production.

38. There are many different methods to accomplish this, and all for them are effective. Perhaps you want to focus on a certain type of typography, or highlight concepts with pictures, or even use your page layout to better communicate an idea.

40. You can use print graphic design to sell a product, to garner interest, and to educate.

41. Additionally, it can be used to create recognition among consumers. Your logo, your company colors, even the text that you company uses can be signature details that make you recognizable in an industry that is saturated with competitors.