The document outlines 12 benefits of using digital signage over traditional signage: 1) Easier content creation using tools like PowerPoint without graphic design skills. 2) More cost effective than TV, radio, and billboards. 3) Attention grabbing through video and movement. 4) Easy and inexpensive to update content remotely. 5) Ability to automatically schedule content changes. 6) Inform and entertain patrons. 7) Make wait times pass faster. 8) Show live updated content. 9) Easily distribute content in multiple locations. 10) Avoid issues with out of stock products. 11) Increase sales through interactive features like QR codes and time-limited offers. 12) Engage patrons through interactive features like reviews.