Superior Presentations Tip: It's not about you Your presentation is not about you. It's about your audience. How can you create a presentation that is about your audience? Know your audience First, you need to understand their mindset, concerns, comprehension, interest, bias and motivation. I suggest that you list those six factors, then beside each write a few words describing your audience. That will help you develop a more relevant presentation. Most important among these are their mindset and motivation because these two factors will tell you how much you need to move them and how best to do that. Restate your goal Second, state your goal in terms of what you want your audience to do - not what you want to do. For example: Your goal is not for you to sell - it is for them to buy. Your goal is not for you to win the election - it is for them to vote for you. Your goal is not for you to get approval - it is for them to give you approval. This audience centered focus is an important mindset for you to adopt when developing and delivering your presentation. It will help you decide what to include and help you choose more powerful words. With a clear goal and clear understanding of the gap you can then develop your presentation to help your audience give you what you want from them. George Torok For more free Presentation Tips visit http://www.speechcoachforexecutives.com/

1. It’s not about youIt’s not about you
Presentation Tips from George TorokPresentation Tips from George Torok

2. TheThe
presentationpresentation
isn’t aboutisn’t about
youyou
Presentation Tips from George TorokPresentation Tips from George Torok

3. Presentation Tips from George TorokPresentation Tips from George Torok
It’s aboutIt’s about
youryour
audienceaudience

4. How can you focusHow can you focus
your presentationyour presentation
on your audience?on your audience?
Presentation Tips from George TorokPresentation Tips from George Torok

5. Understand Your AudienceUnderstand Your Audience
Presentation Tips from George TorokPresentation Tips from George Torok

6. What is their…
• Mindset
• Concerns
• Comprehension
• Interest
• Bias
• Motivation
Presentation Tips from George TorokPresentation Tips from George Torok
?

7. The MapThe Map
• Where are they now?Where are they now?
• Where do you want toWhere do you want to
move them?move them?
• What’s in the way?What’s in the way?
• What will motivate them?What will motivate them?
Presentation Tips from George TorokPresentation Tips from George Torok

8. Reframe Your Goals
Don’t askDon’t ask
what youwhat you
want to dowant to do
Presentation Tips from George TorokPresentation Tips from George Torok

9. Instead,
Ask
What do
you want
your
audience
to do?
Presentation Tips from George TorokPresentation Tips from George Torok

10. Your Presentation Goal
Is Not…
for you to sell
Is…
for them to buy
Presentation Tips from George TorokPresentation Tips from George Torok

11. Your Presentation Goal
Is Not…
for you to win
the election
Is…
for them to
vote for you
Presentation Tips from George TorokPresentation Tips from George Torok

12. Your Presentation Goal
Is Not…
for you to
get approval
Is…
for them to
grant approval
Presentation Tips from George TorokPresentation Tips from George Torok

13. This audience centered focus is an
important mindset for you to adopt when
developing and delivering your
presentation.
It will help you decide what
to include and help you choose more
powerful words.
Presentation Tips from George TorokPresentation Tips from George Torok

14. With a clear goal and clear
understanding of the gap then you can
develop your presentation to help your
audience give you what you want from
them.
Presentation Tips from George TorokPresentation Tips from George Torok

15. It’s Not About You
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from George Torok
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