Quines solucions aportem als centres urbans generadors de gran mobilitat: industrials, hospitalaris, esportius, culturals...?. El ponent explicarà diversos conceptes fonamentals i ens detallarà alguns exemples ben recents.

1. Mobility Management on planning generating sectors Roberto De Tommasi, synergo, Zürich, Switzerland [email_address]

5. Procedure for introduction of site-based MM Mobility concept of a specific site Communi- cation Communi- cation Communi- cation Communi- cation Starting situation Management arrangements Objectives Measures Evaluation / Monitoring Implementation

6. Classification of measures Clients Visitors Business Home to work Measure fields Information Awareness raising Organisation Incentives Infrastructure Measure types Kind of trips Intermodal solutions Bike use Public transport use Parking management Vehicle fleet management Eco-driving Car- Sharing Work organisation Car- Pooling

8. Integrating Mobility Management and Land Use Planning A good example of integration: Sihlcity, Zürich, Switzerland

10. Sihlcity: Some important figures area m2 41’990 construction period 30.06.2003 - 22.03.2007 volume of investment Mio. € 600 rental revenue p.a. Mio. € 30 total rentable area (without parking) m2 97’000 rentable area for shops m2 41’000 rentable area for services m2 24’000 rentable area for culture, cinema, hotels m2 19’000 rentable area shopping, fitness / wellness, apartments, stocks m2 13’000 number of people working at Sihlcity 2’300 average number of visitors per day 19’000 number of parking spaces 850

17. Measure: Bike home delivery service

18. Measure: Multimodal information www.sihlcity.ch

19. Measure: Marketing by PT company

20. Measure: Mobility culture (walking map)

21. Measure: High recreational quality and function of the neighbourhood

24. Positive and negative financial incentives at the core of site based Mobility Management A good example: VP-Bank, Vaduz, Liechtenstein

28. Strategy to adopt ? Changing behaviour trough prohibitions or incentives?

30. Reasonability for taking public transport ≤ or > 25 minutes travel time for home to work trip by public transport (travel time = door to door, partial trips by foot included)

31. Steering impact Employee receive financial incentives steering impact Employee pays parking fee

32. Parking fees according PT travel time

33. Bonus model / PT reimbursement

35. Thanks for your attention !