The document discusses best practices for implementing successful internal communications programs using intranet 2.0 technologies. It notes that while new technologies allow for more two-way communication, companies should have a plan and not just adopt tools for their own sake. Key recommendations include setting ground rules, listening to employees, partnering with IT, retaining some traditional methods, and getting executive support. Metrics, personas, use cases, and focusing on employee engagement, not just technology, are presented as important to planning a successful intranet 2.0 strategy.
Social Communications: Delivering Winning Internal Communications Programs With Intranet 2.0
1. Social Communications
Delivering winning internal communications
programs with Intranet 2.0
Dave Duschene, Insidedge Watch the webinar
Julian Mills, Prescient Digital Media video instead
April 8, 2010
3. Today‟s discussion
■ The business drivers for intranet
2.0
■ A framework for evaluating best
fit social media technologies
■ How technology can help or
hinder employee engagement
■ Using storytelling in the digital
age
■ Key metrics for planning and
evaluating success
4. The power of web 2.0
■ Promote networks of relationships
■ Transforms users into publishers
■ Discuss, share & collaborate
■ From one to many many to many
5. Social media‟s impact
75% of Americans use social technology (Forrester)
66% of the global intranet population visits social networks (Nielsen)
1,382% monthly growth rate of Twitter users from Jan. to Feb. 2009
5 billion minutes spent on Facebook every day
9. And you feel it‟s time to go “2.0”
■ People seem to dig your intranet
■ The CEO is hip to it – she‟s on Facebook …
■ Employees already are building their own wikis
and team sites
■ Everybody else is doing it
■ Plus, we got a lot we need to say!
10. That‟s all good, but keep
this in mind:
While It doesn‟t So you should
technology increase the proceed with
offers new capacity to caution – and
ways to share receive info a plan
info
11. Same Road New Rules
Employees need certain We must have discipline to
information to do their jobs prioritize information
Employees want to share New tools make it easer to
their opinions & be heard give employees a voice
Managers are the most Easier to equip managers as
credible communicators communicators – do it!
People want information in Use all the tools at your
different ways disposal … wisely
12. Think how people filter info
Stuff you want
• When‟s my next raise? them to have • What‟s the competition
• How can I advance? doing?
• What „s expected of me? • Our mission • Who‟s coming? Who‟s
• What‟s going on with my • Our performance going? Who got promoted?
team? • Our strategy • What‟s going on in our
• Is my job safe? industry?
• Our goals
• Our expectations
Stuff they All the other
want stuff
Diminishing attention span
13. Are you piling on?
■ Read this email!
■ Go to that meeting!
■ Take this training
course!
■ Dial into this call!
■ Fill out those forms!
■ Check out this blog!
■ Respond to this
survey!
14. Instead, help people sort it out
Nice to
know …
Pay
in your
attention
own time
sooner
than later
Absolutely,
positively
need to
know
“What Matters?”
16. “2.0” communications defined
Traditional 2.0
Communication Communication
Voice Executives, Managers Employees
Understanding of
Basis Executive agenda
employee needs & wants
Employee
Structured Spontaneous
Involvement
Top-down, two-way
Process second
Two-way, always
Corporate Posture Go out to employees Invite employees in
Meetings, newsletters, Blogs, wikis, dialog-
Tools static intranet pages creating media
Both Have Merits
18. High tech shouldn‟t replace
high touch
New channels and technologies can allow for more
tailored, two-way discussions with employees
Don‟t just repurpose
offline materials
Integration works: digital
channels are most
effective in concert with
offline media and in-
person interaction
Don‟t let automation replace interaction!
19. So … 2.0 or not 2.0?
Things to consider:
■ Are my employees online at work? To what
degree?
■ Who are my employees? Young? Aging? Blue or
white collar? Retirees? New hires? Families?
■ Am I reaching all of my audiences?
20. So… 2.0 or not 2.0?
■ How many languages do my
employees speak?
■ What will my employees need to
do with the information I provide
them?
Have I asked my people what they want?
What is my budget? What are my existing
resources?
What‟s the appetite for change?
21. Going 2.0? Some stuff we believe
1
Set ground 2Listen!
rules.
3 Partner with
IT.
5
Retain some 4 Get the boss
old school.
on board.