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SYNOPSIS FOR DISSERTATION

                    A Study on

―THE UTILITY CLOUD COMPUTING AS A COST CUTTING FOR START OF INDIA
SME’S




       Submitted in Partial Fulfillment of the Requirements of

            AIMA for the Award of the Degree of,



                  PGDM (Finance) programmer.

                        With Reference to




                BRIDGADE ROAD, BANGALORE




Under organizational Guidance.                         Institutional Guidance.

Mr.Vidyut Barua .                                      Prof. Laxmi
Sales Manager, Tata Communication                          Senior Faculty
Brigade Road                                                       AIMS,
Bangalore.




 ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |       1
Prepared and submitted by


                      HARICHANDRA KUMAR
                         PGDM (FINANCE)
                         REG. NO-421010186.
                            (2010—2011)
                          January-December




             ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES.
                            1st Cross, 1st Stage, Peenya,
                                Bangalore – 560058.


         DECLARATION



  I,HARICHANDRA KUMAR here by declare that this Industrial research
Report titled, ―THE UTILITY CLOUD COMPUTING AS A COST CUTTING FOR
START OF INDIA SME’S, BANGALORE‖ is based on organization study
conducted by me under the guidance of MR. KIRAN KS. This is for the
purpose of partial fulfillment of the requirement for the degree of Post Graduate
Diploma in Management (PGDM).


Name of the guide: Prof. Kiran Ks           Name of the student : HARICHANDRA
KUMAR

Signature:                                              Signature :



Date:


  ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |         2
WORKING TITLE


       “THE UTILITY CLOUD COMPUTING AS A COST CUTTING FOR START OF
       INDIA SME’S

CLOUD COMPUTING



Cloud computing refers to the on-demand provision of computational resources (data,
software) via a computer network, rather than from a local computer. Users or clients can
submit a task, such as word processing, to the service provider, without actually possessing
the software or hardware. The consumer's computer may contain very little software or data
(perhaps a minimal operating system and web browser only), serving as little more than a
display terminal connected to the Internet. Since the cloud is the underlying delivery
mechanism, cloud based applications and services may support any type of software
application or service in use today.

In the past, both data and software had to be stored and processed on or near the computer.
The development of Local Area Networks allowed for a system in which multiple CPUs and
storage devices may be organized to increase the performance of the entire system. In an
extension to that concept, cloud computing fundamentally allows for a functional separation
between the resources used and the user's computer, usually residing outside the local
network, for example, in a remote datacenter. Consumers now routinely use data intensive
applications driven by cloud technology which were previously unavailable due to cost and
deployment complexity. In many companies employees and company departments are
bringing a flood of consumer technology into the workplace and this raises legal compliance
and security concerns for the corporation.




  ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |                   3
COMPANY PROFILE




The Tata Communications portfolio includes transmission, IP, converged voice, mobility,
managed network connectivity, hosted data center, communications solutions and business
transformation services to global and Indian enterprises & service providers as well as,
broadband and content services to Indian consumers. The Tata Global Network encompasses
one of the most advanced and largest submarine cable networks, a Tier-1 IP network,
connectivity to more than 200 countries across 400 PoPs and more than one million square
feet data center space. Tata Communications serves its customers from its offices in 80 cities
in 40 countries worldwide. Tata Communications has a strategic investment in South African
operator Neotel, providing the company with a strong anchor to build an African footprint.

The number one global international wholesale voice operator and number one provider of
International Long Distance, Enterprise Data and Internet Services in India, the company was
named "Best Wholesale Carrier" at the World Communications Awards in 2006 and was
named the "Best Pan-Asian Wholesale Provider" at the 2007 Capacity Magazine Global
Wholesale Telecommunications Awards for the second consecutive year.

Becoming the leading integrated provider to drive and deliver a new world of
communications, Tata Communications became the unified global brand for VSNL, VSNL
International, Teleglobe, Tata Indicom Enterprise Business Unit and CIPRIS on February 13,
2008.

Tata Communications Ltd. is a part of the $67.4 billion Tata Group; it is listed on the
Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed
on the New York Stock Exchange (NYSE: TCL).




  ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |                     4
PURPOSE OF STUDY

To analyze the broadband industry in Bangalore city.

AIM

To suggest wais and means to improve the services and benefits to the SME’s
Customers.




OBJECTIVES


To provide a general overview of cloud computing including:


   •   How could affect my future business
   •   Is the cloud for me and my business
   •   What are some of the issues I should consider
   •   Why should this be important to me


5 ESSENTIAL CLOUD CHARACTERISTICS


   •   On-demand self-service
   •   Broad network access (Internet)
   •   Resource pooling
           – Location independence
   •   Rapid elasticity
   •   Measured service


  ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |             5
Additional Cloud Characteristics
       Cloud computing often leverages:
          – Massive and Rapid scalability
          – Homogeneity
          – Virtualization
          – Resilient computing
          – Low cost software
          – Geographic distribution, (many datacenters)
          – Service orientation
          – Advanced security technologies




Cloud Deployment Models


   •   Private Cloud (a.k.a. Internal Cloud)
          – enterprise owned or leased
   •   Community Cloud (a.k.a. External Cloud)
          – shared infrastructure for specific community
   •   Public cloud (a.k.a. External Cloud)
          – Sold to the public, mega-scale infrastructure
   •   Hybrid cloud
          – composition of two or more clouds




Cloud Service Models


   •   Cloud Software as a Service (SaaS)
          – Use provider’s applications over a network
  ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |   6
•   Cloud Platform as a Service (PaaS)
         – Deploy customer-created applications to a cloud
  •   Cloud Infrastructure as a Service (IaaS)
         – Rent processing, storage, network capacity, and other fundamental computing
             resources
         – To be considered “cloud” services are deployed on top of cloud infrastructure
             that has the key characteristics




ISSUE OF THE CLOUD
  •    Security (number 1 concern)
  •    Performance
  •    Availability
  •    Lack of Standards
  •    Inability to Customize
  •    Hard to Integrate with current in-house IT
  •    Regulatory requirements
  •    Note enough suppliers yet


ANLYZING CLOUD SECURITY


  •   Clouds are massively complex systems that can be reduced to simple primitives that
      are replicated thousands of times
  •   These complexities create many issues related to security as well as all aspects of
      Cloud computing
  •   Clouds typically have a single security architecture but have many customers with
      different demands
  •   Cloud security issues may drive and define how we adopt and deploy cloud
      computing solutions
  •   Highly sensitive data is likely to be on private clouds where organizations have
      complete control over their security model




 ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |                  7
MORE ON SECURITY


  •   Trusting vendor’s security model
  •   Where is the data stored and who is securing it
  •   Inability to respond to audit requirements
  •   Indirect administrator accountability
  •   Loss of physical control
  •   Data retention / backup standards
  •   Redundancy / Disaster Recovery
  •   Handling Compliance
         o GLBA, HIPAA, SOX, PCY
         o State laws
         o International – EU Data Protection Directive
         o FTC Scrutiny
           SAS 70 Audits




OBJECTIVE OF CLOUD COMPUTING
  •   Core objectives and principles that cloud computing must meet to be successful:
         – Security
         – Scalability
         – Availability
         – Performance
         – Cost-effective
         – Acquire resources on demand
         – Release resources when no longer needed
         – Pay for what you use
         – Leverage others’ core competencies
         – Turn fixed cost into variable cost




 ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |                    8
CLOUD BASED SERVICE EXAMPLE
 •   Peer to Peer
        – BOINC, Skype
 •   Web Apps
        – Facebook, Twitter, YouTube
 •   Security as a Service
        – MessageLabs, Purewire, ScanSafe, Zscaler
 •   Software plus services
        – Microsoft Online Services
        – Software as a Service
        – GoogleApps, Salesforce, SpringCM
        – Storage
        – Content Distribution
        – BitTorret, Amazon CloudFront
        – Sychronisation
        – LiveMesh




              CLOUD ECONOMICS
 •   Estimates vary widely on possible cost savings
        o “If you move your data center to a cloud provider, it will cost a tenth of the
              cost.” – Brian Gammage, Gartner Fellow
 •   Use of cloud applications can reduce costs from 50% to 90% - CTO of Washington
     D.C.
 •   IT resource subscription pilot demonstrated a 28% cost savings - Alchemy Plus cloud
     (backing from Microsoft)
 •   “Using Cloud infrastructure saves 18% to 28% before considering that you no longer
     need to buy peak capacity” – George Reese, founder Valtira and enStratus
 •   When implementing Cloud you must consider other costs which may not be apparent
     today.


ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |                  9
CLOUD COMPUTING:THE NEXT BIG WAVE IN SME’s MARKET
The basic idea of cloud computing is quite simple. In general terms, cloud computing can be
described as a web architecture that allows users to work and save information online. The
aim is to move all of the applications installed on our computers to a remote location. In other
words, to do away with a number of standard components, including operating systems and
hard disks, and make them accessible through an online desktop accessed via a standard
browser.
Gartner defines cloud computing as a style of computing where massively scalable IT-
enabled capabilities are delivered as a service to external customers using Internet
technologies. One IT-related function can be a software application. If the software
application is written in such a way that it is "massively scalable," then SaaS is considered a
form of cloud computing (SaaS).
Instead of data being stored on the PC, it is stored on a server on the Internet. User does not
know, or care, where that server is located. in fact, the data might be scattered across a bunch
of servers. It's all up in the sky someplace. Hence the term "cloud".
       Cloud computing transforms computer processing, data storage, and software
       applications, allowing them to be delivered as a utility. Just like people tap into
       existing infrastructure for water or power, companies can now tap into a variety of
       services - applications, platforms, raw computing power and storage - all via the
       Internet.




CLOUD COMPUTING FOR SMEs


Small to medium sized enterprises (SMEs ) are the primary market for several channel
partners. Even for an industry prone to hype, the buzz surrounding cloud computing is sky-
high. There is no doubt that few sectors have generated more interest than cloud computing.
The vendors are reinventing their technology strategies with cloud offerings. Cloud
computing is being offered by such vendors as Google, Salesforce, HP, IBM, Microsoft, and
many others. And cloud computing promises to be providing cost-cutting offerings that are


  ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |                       10
strongly appealing to SMEs. After all the more popular cloud computing gets, the less
hardware SMEs will need to buy.
According to the estimates by IDC, public cloud services will outpace traditional IT spending
over the next five years, representing $$55 billion in 2014 by 2014. According to Gartner
worldwide cloud services revenue would surpass $56.3 billion last year, a 21.3 percent
increase over 2008 revenue of $46.4 billion. By 2013, Gartner forecasts the market will reach
$150.1 billion.
There are 3.5 million SMEs out there in India. A growing number of SMEs in India are
getting to grips with the cloud computing technology because of its ability to cut costs and
reduce the need for capital equipment - both hardware and software.
"The adoption of cloud computing has certainly increased in India and is the fastest growing
technology as coded by few analysts.       Cloud computing is the next logical stage in the
adoption of virtualization and the transformation of IT," says Ganesan Arumugam, Director -
Partners, VMware India & SAARC. VMware is the global leader in virtualization solutions
from the desktop through the datacenter to the cloud.
According to Cisco, cloud applications offer SMEs more than just peace of mind - they offer
flexibility as well. This is a critical component of an overall growth strategy, as businesses
often find themselves at a point where they need to spin up (or spin down) resources to match
customer needs.
When it comes to the cloud, IBM immediately comes to mind. Its Smart Business Cloud
services and solutions are the case in point. With its combination of services and systems,
which comprises public and private clouds and cloud-based versions of some of IBM's most
popular applications, IBM is looking to the cloud for everything from analytics and software
and services delivery to services such as storage management and cloud-based e-mail,
scheduling and contact information.
The India Software Lab team at IBM India, have set up a dedicated Cloud Centre, where they
bring in partners, system integrators, clients and prospects to understand and better utilize the
cloud offerings and its benefits.
       With the rapidly evolving models of IT, HP is rapidly a ushering a new era in cloud
       computing across its portfolio of products.




  ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |                        11
RESEARCH METODOLOGY




STEP 1: SAMPLING METHOD
  The proposed research will use random sampling method to collect data through a pre
  tested questionnaire.




STEP 3: AREA OF STUDY
  The    research     would    be    carried      out   with   the   SME’S         of
  INDIRANAGAR,MALLESHWARM AND BRIGADE ROAD.




STEP 4: RESEARCH PERIOD
  Research work will be carried out for 45 days




 ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |              12
QUESTIONNAIRE



Dear respondent,

  I HARICHANDRA KUMAR a project trainee of TATA Communications will be glad
if you will take some time out and the following questions as regards to usage and
acceptance of services of Cloud Computing among the Indian Small and Medium
enterprises.

Thank you.



NAME:

AGE:

NAME OF THE ENTERPRISE:

DESIGNATION:

MAILING ID:

PHONE NO:



Which broad Band you use?


   Tata               Airtel                     BSNL
   Reliance           Others

What is broadband used for?
_________________________________


What Factors you consider while Taking Broad Band?
   Speed                    Charges

   Brand                  Others Specify ……………




  ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |          13
Do you Know about cloud computing?
       Yes                                       No



Have you used before any Broad Band?
       Yes                                       No



      Are you aware of TATA Communication?

        Yes                                 No



      Do your enterprises maintain a server or it rents it out?
      Owns server
      Rents the facility
      <Please specify the name of the service provider>



      How much expenditure does the enterprise incur while availing the currently used
      facility?

     ------------------------------------------------------------------------------------------




      Cloud computing offers different email architecture (as listed below). Choose the best
      service as regards to your enterprise’s needs.
      On premise email
      Hosted mail
      Hosted support services
      Split domain email



      Cloud computing is always cheaper for midsized companies?


      YES [ ]                   NO [ ]


      Is your enterprise willing to SWITCH to cloud computing?

        YES [ ]            NO [ ]

  ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |                                 14
The benefits of cloud computing goes beyond cost (the benefits listed below). Rank
    the scale of 1 to 4, as regards to importance from the point of view of enterprise
    needs.
    Rapidly provision new users [ ]
    Allocate valuable IT professionals to more business centric projects [ ]
    Always run the latest software and configuration without upgrade hassles [ ]
    Shift the financial burden from upfront capital expense to ongoing operating expense
    []




                                                                     Thank you.




ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE |                 15

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Synopsis on ulip upated

  • 1. SYNOPSIS FOR DISSERTATION A Study on ―THE UTILITY CLOUD COMPUTING AS A COST CUTTING FOR START OF INDIA SME’S Submitted in Partial Fulfillment of the Requirements of AIMA for the Award of the Degree of, PGDM (Finance) programmer. With Reference to BRIDGADE ROAD, BANGALORE Under organizational Guidance. Institutional Guidance. Mr.Vidyut Barua . Prof. Laxmi Sales Manager, Tata Communication Senior Faculty Brigade Road AIMS, Bangalore. ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 1
  • 2. Prepared and submitted by HARICHANDRA KUMAR PGDM (FINANCE) REG. NO-421010186. (2010—2011) January-December ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES. 1st Cross, 1st Stage, Peenya, Bangalore – 560058.  DECLARATION I,HARICHANDRA KUMAR here by declare that this Industrial research Report titled, ―THE UTILITY CLOUD COMPUTING AS A COST CUTTING FOR START OF INDIA SME’S, BANGALORE‖ is based on organization study conducted by me under the guidance of MR. KIRAN KS. This is for the purpose of partial fulfillment of the requirement for the degree of Post Graduate Diploma in Management (PGDM). Name of the guide: Prof. Kiran Ks Name of the student : HARICHANDRA KUMAR Signature: Signature : Date: ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 2
  • 3. WORKING TITLE “THE UTILITY CLOUD COMPUTING AS A COST CUTTING FOR START OF INDIA SME’S CLOUD COMPUTING Cloud computing refers to the on-demand provision of computational resources (data, software) via a computer network, rather than from a local computer. Users or clients can submit a task, such as word processing, to the service provider, without actually possessing the software or hardware. The consumer's computer may contain very little software or data (perhaps a minimal operating system and web browser only), serving as little more than a display terminal connected to the Internet. Since the cloud is the underlying delivery mechanism, cloud based applications and services may support any type of software application or service in use today. In the past, both data and software had to be stored and processed on or near the computer. The development of Local Area Networks allowed for a system in which multiple CPUs and storage devices may be organized to increase the performance of the entire system. In an extension to that concept, cloud computing fundamentally allows for a functional separation between the resources used and the user's computer, usually residing outside the local network, for example, in a remote datacenter. Consumers now routinely use data intensive applications driven by cloud technology which were previously unavailable due to cost and deployment complexity. In many companies employees and company departments are bringing a flood of consumer technology into the workplace and this raises legal compliance and security concerns for the corporation. ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 3
  • 4. COMPANY PROFILE The Tata Communications portfolio includes transmission, IP, converged voice, mobility, managed network connectivity, hosted data center, communications solutions and business transformation services to global and Indian enterprises & service providers as well as, broadband and content services to Indian consumers. The Tata Global Network encompasses one of the most advanced and largest submarine cable networks, a Tier-1 IP network, connectivity to more than 200 countries across 400 PoPs and more than one million square feet data center space. Tata Communications serves its customers from its offices in 80 cities in 40 countries worldwide. Tata Communications has a strategic investment in South African operator Neotel, providing the company with a strong anchor to build an African footprint. The number one global international wholesale voice operator and number one provider of International Long Distance, Enterprise Data and Internet Services in India, the company was named "Best Wholesale Carrier" at the World Communications Awards in 2006 and was named the "Best Pan-Asian Wholesale Provider" at the 2007 Capacity Magazine Global Wholesale Telecommunications Awards for the second consecutive year. Becoming the leading integrated provider to drive and deliver a new world of communications, Tata Communications became the unified global brand for VSNL, VSNL International, Teleglobe, Tata Indicom Enterprise Business Unit and CIPRIS on February 13, 2008. Tata Communications Ltd. is a part of the $67.4 billion Tata Group; it is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange (NYSE: TCL). ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 4
  • 5. PURPOSE OF STUDY To analyze the broadband industry in Bangalore city. AIM To suggest wais and means to improve the services and benefits to the SME’s Customers. OBJECTIVES To provide a general overview of cloud computing including: • How could affect my future business • Is the cloud for me and my business • What are some of the issues I should consider • Why should this be important to me 5 ESSENTIAL CLOUD CHARACTERISTICS • On-demand self-service • Broad network access (Internet) • Resource pooling – Location independence • Rapid elasticity • Measured service ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 5
  • 6. Additional Cloud Characteristics Cloud computing often leverages: – Massive and Rapid scalability – Homogeneity – Virtualization – Resilient computing – Low cost software – Geographic distribution, (many datacenters) – Service orientation – Advanced security technologies Cloud Deployment Models • Private Cloud (a.k.a. Internal Cloud) – enterprise owned or leased • Community Cloud (a.k.a. External Cloud) – shared infrastructure for specific community • Public cloud (a.k.a. External Cloud) – Sold to the public, mega-scale infrastructure • Hybrid cloud – composition of two or more clouds Cloud Service Models • Cloud Software as a Service (SaaS) – Use provider’s applications over a network ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 6
  • 7. Cloud Platform as a Service (PaaS) – Deploy customer-created applications to a cloud • Cloud Infrastructure as a Service (IaaS) – Rent processing, storage, network capacity, and other fundamental computing resources – To be considered “cloud” services are deployed on top of cloud infrastructure that has the key characteristics ISSUE OF THE CLOUD • Security (number 1 concern) • Performance • Availability • Lack of Standards • Inability to Customize • Hard to Integrate with current in-house IT • Regulatory requirements • Note enough suppliers yet ANLYZING CLOUD SECURITY • Clouds are massively complex systems that can be reduced to simple primitives that are replicated thousands of times • These complexities create many issues related to security as well as all aspects of Cloud computing • Clouds typically have a single security architecture but have many customers with different demands • Cloud security issues may drive and define how we adopt and deploy cloud computing solutions • Highly sensitive data is likely to be on private clouds where organizations have complete control over their security model ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 7
  • 8. MORE ON SECURITY • Trusting vendor’s security model • Where is the data stored and who is securing it • Inability to respond to audit requirements • Indirect administrator accountability • Loss of physical control • Data retention / backup standards • Redundancy / Disaster Recovery • Handling Compliance o GLBA, HIPAA, SOX, PCY o State laws o International – EU Data Protection Directive o FTC Scrutiny SAS 70 Audits OBJECTIVE OF CLOUD COMPUTING • Core objectives and principles that cloud computing must meet to be successful: – Security – Scalability – Availability – Performance – Cost-effective – Acquire resources on demand – Release resources when no longer needed – Pay for what you use – Leverage others’ core competencies – Turn fixed cost into variable cost ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 8
  • 9. CLOUD BASED SERVICE EXAMPLE • Peer to Peer – BOINC, Skype • Web Apps – Facebook, Twitter, YouTube • Security as a Service – MessageLabs, Purewire, ScanSafe, Zscaler • Software plus services – Microsoft Online Services – Software as a Service – GoogleApps, Salesforce, SpringCM – Storage – Content Distribution – BitTorret, Amazon CloudFront – Sychronisation – LiveMesh CLOUD ECONOMICS • Estimates vary widely on possible cost savings o “If you move your data center to a cloud provider, it will cost a tenth of the cost.” – Brian Gammage, Gartner Fellow • Use of cloud applications can reduce costs from 50% to 90% - CTO of Washington D.C. • IT resource subscription pilot demonstrated a 28% cost savings - Alchemy Plus cloud (backing from Microsoft) • “Using Cloud infrastructure saves 18% to 28% before considering that you no longer need to buy peak capacity” – George Reese, founder Valtira and enStratus • When implementing Cloud you must consider other costs which may not be apparent today. ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 9
  • 10. CLOUD COMPUTING:THE NEXT BIG WAVE IN SME’s MARKET The basic idea of cloud computing is quite simple. In general terms, cloud computing can be described as a web architecture that allows users to work and save information online. The aim is to move all of the applications installed on our computers to a remote location. In other words, to do away with a number of standard components, including operating systems and hard disks, and make them accessible through an online desktop accessed via a standard browser. Gartner defines cloud computing as a style of computing where massively scalable IT- enabled capabilities are delivered as a service to external customers using Internet technologies. One IT-related function can be a software application. If the software application is written in such a way that it is "massively scalable," then SaaS is considered a form of cloud computing (SaaS). Instead of data being stored on the PC, it is stored on a server on the Internet. User does not know, or care, where that server is located. in fact, the data might be scattered across a bunch of servers. It's all up in the sky someplace. Hence the term "cloud". Cloud computing transforms computer processing, data storage, and software applications, allowing them to be delivered as a utility. Just like people tap into existing infrastructure for water or power, companies can now tap into a variety of services - applications, platforms, raw computing power and storage - all via the Internet. CLOUD COMPUTING FOR SMEs Small to medium sized enterprises (SMEs ) are the primary market for several channel partners. Even for an industry prone to hype, the buzz surrounding cloud computing is sky- high. There is no doubt that few sectors have generated more interest than cloud computing. The vendors are reinventing their technology strategies with cloud offerings. Cloud computing is being offered by such vendors as Google, Salesforce, HP, IBM, Microsoft, and many others. And cloud computing promises to be providing cost-cutting offerings that are ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 10
  • 11. strongly appealing to SMEs. After all the more popular cloud computing gets, the less hardware SMEs will need to buy. According to the estimates by IDC, public cloud services will outpace traditional IT spending over the next five years, representing $$55 billion in 2014 by 2014. According to Gartner worldwide cloud services revenue would surpass $56.3 billion last year, a 21.3 percent increase over 2008 revenue of $46.4 billion. By 2013, Gartner forecasts the market will reach $150.1 billion. There are 3.5 million SMEs out there in India. A growing number of SMEs in India are getting to grips with the cloud computing technology because of its ability to cut costs and reduce the need for capital equipment - both hardware and software. "The adoption of cloud computing has certainly increased in India and is the fastest growing technology as coded by few analysts. Cloud computing is the next logical stage in the adoption of virtualization and the transformation of IT," says Ganesan Arumugam, Director - Partners, VMware India & SAARC. VMware is the global leader in virtualization solutions from the desktop through the datacenter to the cloud. According to Cisco, cloud applications offer SMEs more than just peace of mind - they offer flexibility as well. This is a critical component of an overall growth strategy, as businesses often find themselves at a point where they need to spin up (or spin down) resources to match customer needs. When it comes to the cloud, IBM immediately comes to mind. Its Smart Business Cloud services and solutions are the case in point. With its combination of services and systems, which comprises public and private clouds and cloud-based versions of some of IBM's most popular applications, IBM is looking to the cloud for everything from analytics and software and services delivery to services such as storage management and cloud-based e-mail, scheduling and contact information. The India Software Lab team at IBM India, have set up a dedicated Cloud Centre, where they bring in partners, system integrators, clients and prospects to understand and better utilize the cloud offerings and its benefits. With the rapidly evolving models of IT, HP is rapidly a ushering a new era in cloud computing across its portfolio of products. ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 11
  • 12. RESEARCH METODOLOGY STEP 1: SAMPLING METHOD The proposed research will use random sampling method to collect data through a pre tested questionnaire. STEP 3: AREA OF STUDY The research would be carried out with the SME’S of INDIRANAGAR,MALLESHWARM AND BRIGADE ROAD. STEP 4: RESEARCH PERIOD Research work will be carried out for 45 days ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 12
  • 13. QUESTIONNAIRE Dear respondent, I HARICHANDRA KUMAR a project trainee of TATA Communications will be glad if you will take some time out and the following questions as regards to usage and acceptance of services of Cloud Computing among the Indian Small and Medium enterprises. Thank you. NAME: AGE: NAME OF THE ENTERPRISE: DESIGNATION: MAILING ID: PHONE NO: Which broad Band you use? Tata Airtel BSNL Reliance Others What is broadband used for? _________________________________ What Factors you consider while Taking Broad Band? Speed Charges Brand Others Specify …………… ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 13
  • 14. Do you Know about cloud computing? Yes No Have you used before any Broad Band? Yes No Are you aware of TATA Communication? Yes No Do your enterprises maintain a server or it rents it out? Owns server Rents the facility <Please specify the name of the service provider> How much expenditure does the enterprise incur while availing the currently used facility? ------------------------------------------------------------------------------------------ Cloud computing offers different email architecture (as listed below). Choose the best service as regards to your enterprise’s needs. On premise email Hosted mail Hosted support services Split domain email Cloud computing is always cheaper for midsized companies? YES [ ] NO [ ] Is your enterprise willing to SWITCH to cloud computing? YES [ ] NO [ ] ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 14
  • 15. The benefits of cloud computing goes beyond cost (the benefits listed below). Rank the scale of 1 to 4, as regards to importance from the point of view of enterprise needs. Rapidly provision new users [ ] Allocate valuable IT professionals to more business centric projects [ ] Always run the latest software and configuration without upgrade hassles [ ] Shift the financial burden from upfront capital expense to ongoing operating expense [] Thank you. ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES, PEENYA, BANGALORE | 15