A presentation series by Precog and Wikibrands on the importance, tips and techniques for personal and employer branding and reputation management in the current digital age.

1. Personal and Employer Branding
in a Snapchat Age
PRESENTATION/WORKSHOP OVERVIEW

2. 84% OF BUSINESS DECISION
MAKERS START THEIR BUYING
PROCESS WITH A REFERRAL.
SOURCE: EDELMAN TRUST BAROMETER
IMPORTANCE

3. INSPIRATION

4. ENVIRONMENT/CONTEXT
“DESPITE SOCIAL MEDIA
POPULARITY, 93% OF SALES
EXECUTIVES HAVE NEVER
RECEIVED FORMALIZED
TRAINING ON SOCIAL SELLING.”
SOURCE: ACCENTURE

5. OBJECTIVES
ü BUILD employer, founder, execuRve, professional
and personal confidence in building their brands in
a connected digital age.
ü EDUCATE people on the very best Rps and
watchouts to pursue in their own brand building
exercises.
ü ENGAGE the audiences in their own experiences
and staging their own 4 week development plan to
a be^er brand.

6. KEY
AUDIENCES
• Human Resources/Corporate Change Agents
• Execu>ves,CEOS & Company Founders
• Mo>vated Professionals & Career Changers
• Fame-­‐Ready Experts, Authors and Individuals
• Sales People, Entrepreneurs and SMB Owners

7. SEVEN
LEAD
COMPONENTS
q The Personal & Employer Brand Defined
q Gold Benchmarks & Success Criteria
q Comfort Level in Opening Up
q Who Stands to Gain The Most
q The Key Branding Benefits & Examples
q Top 10 Tips for Doing it Well
q Key Watchouts

8. FRAMEWORK

9. OUR
CREDIBILITY
• Two decades of working with leading companies
to beocme more open, more colalbora>ve brands
• Par>cipants, investors and prac>>oners in our
own personal brands
• Key interviews and survey with leading industry
personal brands
• A suite of Persanal Brand-­‐building Canvas/
Workshop Tools

10. PERFORMANCE
PRECOG & WIKIBRANDS MANAGING DIRECTOR
SEAN MOFFITT’S presenta>ons and workshops
deliver:
• Customiza>on for Each Audience
• Credibility & Professional Approach
• Energy, Provoca>on & Empathe>c Delivery
• Prac>cal & Valuable Tools and Content
• Fresh & Up-­‐to-­‐Date Insights

11. LET’S
CONNECT
WE ACCELERATE YOUR DIGITAL MATURITY
www.precog.digital
sean,.moffiE@precog.digtal
www.wiki-­‐brands.com
sean@wiki-­‐brands.com
For all presentaRon and workshop enquiries, please contact:
Brandie McCallum at (914) 621-­‐6854 brandie@precogdigital.com