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Membership Seminar




   Membership Organisations
   Big challenges – Digital answers?




Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
meaningful ideas
  intelligently delivered


Meaningful ideas, intelligently delivered | #PrecSem
Big challenges,
   digital answers?
   Adrian Porter – Head of Strategic Research




Meaningful ideas, intelligently delivered | #PrecSem
Our research




    2001-2006

Meaningful ideas, intelligently delivered | #PrecSem
Our research




    2007-2008

Meaningful ideas, intelligently delivered | #PrecSem
Our research




    2008-2010

Meaningful ideas, intelligently delivered | #PrecSem
Our research




    2010-2011

Meaningful ideas, intelligently delivered | #PrecSem
Our research




    2012

Meaningful ideas, intelligently delivered | #PrecSem
the web is moving faster than our
              organisation, its internal
              structures, and decision-making
              processes can keep up with

               A senior employee of one of our membership clients




Meaningful ideas, intelligently delivered | #PrecSem
Our research




Meaningful ideas, intelligently delivered | #PrecSem
Our research




                                                       +
Meaningful ideas, intelligently delivered | #PrecSem
The challenges




Meaningful ideas, intelligently delivered | #PrecSem
Our research




Meaningful ideas, intelligently delivered | #PrecSem
Models, models...

                First year
                                                  Middle years




                                                                 Graduates
   Joins
 University




            Thinking of
             applying

Meaningful ideas, intelligently delivered | #PrecSem
Models, models...




Meaningful ideas, intelligently delivered | #PrecSem
Models, models...




Meaningful ideas, intelligently delivered | #PrecSem
The curve of digital engagement




Meaningful ideas, intelligently delivered | #PrecSem
Meeting challenges along the curve of digital engagement




Meaningful ideas, intelligently delivered | #PrecSem
Value to members

   Value to
   organisation?
Meaningful ideas, intelligently delivered | #PrecSem
Revenue, content
   & communities
   Mark Sherwin – Commercial Director




Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
A more permeable approach to membership




                 Communicating the value of membership

Meaningful ideas, intelligently delivered | #PrecSem
A more permeable approach to membership




                 Communicating the value of membership

Meaningful ideas, intelligently delivered | #PrecSem
Communicating the value of membership

Meaningful ideas, intelligently delivered | #PrecSem
Communicating the value of membership

Meaningful ideas, intelligently delivered | #PrecSem
Communicating the value of membership

Meaningful ideas, intelligently delivered | #PrecSem
Communicating the value of membership

Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Providing added value online




Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Too much content, too many sources

Meaningful ideas, intelligently delivered | #PrecSem
Too much content, too many sources

Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Don’t be the pub bore!




                 The right community for the right audience

Meaningful ideas, intelligently delivered | #PrecSem
Dialogue is 2-way




                 The right community for the right audience

Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
The right community for the right audience

Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Meaningful ideas, intelligently delivered | #PrecSem
Knowing when to leave members alone

Meaningful ideas, intelligently delivered | #PrecSem

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Membership seminar - part-one

Editor's Notes

  1. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  2. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  3. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  4. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  5. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  6. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  7. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  8. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  9. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  10. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  11. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  12. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  13. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  14. Picture of busy person, try before you buy – snack, bite, meal