37. Impact #1 The wisdom of Web3.0 Key strategic considerations Impact #2 Knowing where you are all of the time
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44. Impact #1 The wisdom of Web3.0 Impact #3 Commercialising your conversations Key strategic considerations Impact #2 Knowing where you are all of the time
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51. Impact #1 The wisdom of Web3.0 Impact #3 Commercialising your information Key strategic considerations Impact #2 Knowing where you are all of the time Impact #4 Freedom requires trust
57. Rule #1 Preparing for change Key strategic considerations Rule #2 Learning to be innovative
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63. - Catch-up with now - Not about separate mobile – its all the same - Consider how these trends will affect your audiences - Remember its still about people and habits - Implement change and innovation strategies In summary
64. “ Life is 10% of what happens to you and 90% of how you react”
72. Let us know what you think ...Thank you www.twitter.com/dean_r
Hinweis der Redaktion
Add internet enabled fridges More about mobile – perhaps trends? From innovations – monkey toffee – leadership and innovation Thomas Edison – not inventor – innovator Microsoft vision of future
October failed to buck the trend and so saw the decline in circulations across the sector continue. ABC Data – Target Media Overall the Dailies were down 1.97% month-on-month and 4.5% year-on-year The Sunday titles faired no better, down 1.53% month-on-month and 7.37% year-on-year. … . quality dailies posted year-on-year and month-on-month circulation falls, with the Independent plummeting 16.29% year-on-year to record an average circulation of just 201,019 copies. All the red-tops suffered month-on-month and year-on-year circulation declines, led by the Daily Star, which posted a 4.72% decline from September to 696,893 copies.
Outline of impact on: Society Business Personal life
Social in Social media is because Web2.0 has been about connecting people – but there is a flaw which I will come to later (and that is that its actually very hard to make any sense of the data itself)
Stephen Fry stuck in a lift as sent to me and 200,000 other twitterers this week. Hit mainstream – Times had a list of Top 50 Twitterers this week too. Latest figures from Hitwise, the online intelligence service, show a 974 per cent increase in traffic, jolting Twitter from the 2,953rd most popular site among UK users to the 291st most visited by mid-January.
Bill Thompson is an independent journalist and regular commentator on the BBC World Service programme Digital Planet. John Prescott
Nymag.com 5 million friends on 15 social networks. 3million on Facebook 8.5 million visitors to website during peak 2000 official videos – viewed 80 million times 3 millions signed up for text messaging – 5 -20 messages per month 3 million phones calls during last four days of campaign!
Photo from AP Images
Arsenal and Sony PSP – teamed up so you can watch Allen Qu – Flickr Toksuede – Flickr (football pic)
Of course its more complex than http://www.readwriteweb.com/archives/facebook_sells_your_data.php this – and individuals as well as audiences need to be considered in depth
Government report - next generation networks universal access to broadband the creation of a second public service provider of scale the modernisation of wireless radio spectrum holdings a digital future for radio a new deal for digital content rights enhancing the digital delivery of public services Stephen Carter, the Minister for Communications, Technology and Broadcasting said: “Fully embracing a digital future is a must for any successful knowledge economy.”
Bill Thompson is an independent journalist and regular commentator on the BBC World Service programme Digital Planet.
Radiohead attempted to change the music industry with their free downloads
Radiohead attempted to change the music industry with their free downloads
And consumer business models are changing with everything from University choices to car insurance now treated as consumer purchases relying on the feedback of the groundswell
Bill Thompson is an independent journalist and regular commentator on the BBC World Service programme Digital Planet.
Bill Thompson is an independent journalist and regular commentator on the BBC World Service programme Digital Planet.
The future of advertising V11 Yellow Spanner And devices are increasingly being sold that tap into the lifestyle of users – inc. The Wii which can now connect people to their local medic
But such openness about information is causing a new sympton... Is there a risk people coming armed with the wrong information My Google Foot example – Beckham bone – Metatarsil.
Definition of web3.0 Impact of mobile Future trends/thoughts/ideas
In the 50s the future was household robots like Robbie from the Forbidden Planet http://discovermagazine.com iRobot movie
Then more recently we had these humanoid style creatures throughout sci-fi http://discovermagazine.com iRobot movie
However – the reality is alot more dulll – for now anyway. This is the El-e http://discovermagazine.com iRobot movie
El-E: An Assistive Robot that Fetches Objects from Flat Surfaces http://discovermagazine.com iRobot movie
When we think of technology it can be scary – like terminator where the machines take over
The future of the web is a bit like a jigsaw. Lots of different tools and applications all working together and sharing data http://www.myspacegeek.net/graphics/backgrounds/2/JIGSAW.jpg The cloud – so content and information are proliferated virally (in a positive way)
What is Web3.0 – well imagine it like this: Next technologies will make a more semantic web – deftn Semantic
In essence it is about standards and understanding their important and the need for consistency – especially at the coding level
So for example – if you wanted to find the decent star wars movies – you could search for decent star wars movies and the first 3 would be returned in the results Another example would be Prime ministers between 1990 and 2008 and it would return Margaret Thatcher, John Major, Tony Blair and Gordon Brown. The point is that the results are intelligent and therefore have more value to the user. At the moment they are just facts that match other data http://www.instablogsimages.com/images/2008/02/22/star-wars-lego-1_5965.jpg
So for example – if you wanted to find the decent star wars movies – you could search for decent star wars movies and the first 3 would be returned in the results Another example would be Prime ministers between 1990 and 2008 and it would return Margaret Thatcher, John Major, Tony Blair and Gordon Brown. The point is that the results are intelligent and therefore have more value to the user. At the moment they are just facts that match other data http://www.instablogsimages.com/images/2008/02/22/star-wars-lego-1_5965.jpg
With Google Latitude, you can: See where your friends are and what they are up to Quickly contact them with SMS, IM, or a phone call Maintain complete control over your privacy Enjoy Google Latitude on your phone, PC, or both. MOBILE WON’T BE A SEPARATE THING
Of course the risk is the percieved risk Big brother with society tracking your every move – the reality is that it will likely be marketers doing this and you will be opting into it.
Arsenal and Sony PSP – teamed up so you can watch Allen Qu – Flickr Toksuede – Flickr (football pic)
Near field technologies means that systems will be tracking your every move
Televisions will soon be internet enabled – Sky and MySpace have announced they will be allowing users to update and chat to friends via their TV soon. Imagine being able to get web reviews whilst watching TV adverts? Source: JoeyHarrison
Internet enabled home appliances - fridge
Edward Bernays – nephew of Sigmund Freud and father of modern PR In my view – the father of commercialism as we know it. How many people in this room have clothes that they have owned for many years and have repeatedly darned/fixed them? How long can we expect to users to contribute content with no financial gain?
Even Chris Anderson – author of the long tail has admitted he doesn’t believe it holds water any longer. Image: http://www.kaboose.com
And by free I don’t necessarily mean you have to pay cash – but you will have to pay with increasing amounts of data so organisations can collect this to create trends and intelligence so they can improve the accuracy of their marketing
And with such an expected rise in user generated content the challenge will be in finding niche spots to target customers/audiences Newspapers may ultimately die out not due to readership alone – but because new corporations will realise they can’t find out what they need to know from the consumer
companies will be able to selectively target Facebook's members in order to research the appeal of new products through a polling system called Engagement Ads as demonstrated at the World Economic Forum in Davos Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world's largest market research databases. In an attempt to finally monetise the social networking site, once valued at $15bn (£10.4bn), it will soon allow multinational companies to selectively target its members in order to research the appeal of new products. Companies will be able to pose questions to specially selected members based on such intimate details as whether they are single or married and even whether they are gay or straight. MENTION RECENT T&C ISSUES
And of course accessibility is critical at this point – because along with the social responsibility there will be an increasing need for this from a commercial perspective. http://www.tbs-sct.gc.ca Accessibility Any individual with a disability can perform any task or receive any service or information that a person without a disability can in any format or mode using any personal technology anywhere at anytime. http://news.bbc.co.uk/1/hi/programmes/click_online/7859227.stm
Government report - next generation networks universal access to broadband the creation of a second public service provider of scale the modernisation of wireless radio spectrum holdings a digital future for radio a new deal for digital content rights enhancing the digital delivery of public services Stephen Carter, the Minister for Communications, Technology and Broadcasting said: “Fully embracing a digital future is a must for any successful knowledge economy.”
New forms of crimes are appearing and so are new forms of data protection...
Coping strategies for change and innovation
Easy to find reasons not to change – but it is important change is factored into your processes “ Continuing as though there is no downturn is a missed opportunity”
Big innovation is not always the best place to start Innovation should not be mixed up with invention Thomas Edison didnt invent lightbulb “i have not failed – I have succeeded in proving those 700 ways will not work” “ Most things will fail get over it” Procter & Gamble – 50% ideas are fromoutside
Monkey toffee story – give it to leader and entire group has it – give it to one of the lower level monkeys and only a few do. We see this with the likes of twitter too. Japanese monkeys – caramels – leader all
1. The timetable for change - how quickly will the change be introduced? Specifically, will there be a pilot/transition period for people to get used to the change. (NB there is a considerable difference between a trial period to see if a change will work, and a transition period to help people into a change. Both are appropriate, but the change team and the leadership need to be totally clear on the purpose of any trial or transition period.) This decision will be influenced by the degree of resistance anticipated. 2. The degree that people will be involved in the change process: For some changes, the change team should aim for complete transparency - the process of introducing the change is so well managed, that the organisation barely notices. In this case the organisation should still be told of the change and the reasons for it to avoid feeling manipulated. 3. Identifying learning that can be taken from previous experiences within the organisation, or from similar changes introduced elsewhere. Whilst we need to be careful of mapping the issues of one particular situation onto another, there are many more similarities between situations than we often give credit for!
People – hire for how they learn – not what they know... Processes – Just enough disunity for progress – challenge the norm Mistakes – most things will fail – get over it!! Learn Cope Warn Compete Do what your competition won’t!
Can’t forget mobile too. Stats this week showed 7.3 million using mobile internet – massive rise and higher rise than on PC
Can’t forget mobile too. Stats this week showed 7.3 million using mobile internet – massive rise and higher rise than on PC
Can’t forget mobile too. Stats this week showed 7.3 million using mobile internet – massive rise and higher rise than on PC