2. 22
The future marketing leader will use PPT’s
i.e. People, Processes & Technology to
create awesome brands. But the heart of
an awesome brand will always be its idea.
“
”
3. 3
20 YEARS OF CREATING MARQUEE BRANDS IN INDIA
From studying the changing demographics in India, to building the largest
consumer brand in the country, to driving the evolving digital landscape, and
building digital brands that relate with consumers and communication that is
creative & always delightful, its been a journey of many firsts, hopefully more to
follow…
4. 44
India's first Gold Lion at Cannes for a direct
mail campaign for BUSINESSWORLD.
AWARDS AND ACCOLADES | BUSINESSWORLD BUSINESS MAGAZINE
5. 55
Silver Lion at Cannes and a Gold at
Spikes Asia for a calendar. Based on the
insights of wanting customers to travel
the world. The calendar was made of
365 actual immigration stamps.
A calendar made of 365 immigration Stamps
Every day travel to a new country.
AWARDS AND ACCOLADES | YATRA.COM ONLINE TRAVEL PORTAL
6. 66
AIRTEL | BRAND CAMPAIGNS
The category was mired in
tactical monetary saving
conversations. Through these
campaigns, the brand was
elevated to a thought leadership
platform by exhorting
customers to think about the
power of communication and
reminding them to express
themselves.
“World Communications Best Brand
of the Year” award.
https://www.youtube.com/watch?v=C3ZHg3tnXZI&f
eature=youtu.be
http://youtu.be/cLLc0mJyAic
See the ads by clicking on the link below:
https://www.youtube.com/watch?v=XBThBjCY-
i4&feature=youtu.be
Airtel Express Yourself: 1
Airtel Express Yourself: 2
Airtel Barriers BreakAIRTEL EXPRESS YOURSELF: 1
AIRTEL EXPRESS YOURSELF: 2
AIRTEL Barriers Break
7. 77
The backbone of a telecom
infrastructure is its network.
The campaigns showcased how
emotional bonds and
relationships were created and
maintained due to the
availability of the network.
See the ads by clicking on the links below:
https://www.youtube.com/watch?v=ew46Jb1jcis&feature=
youtu.be&list=PL5750549AFD5A43C9
AIRTEL | NETWORK CAMPAIGNS
https://www.youtube.com/watch?v=_im4Rxs-
_gY&index=32&list=PL5750549AFD5A43C9]
http://youtu.be/-DIfgb3wTYM
AIRTEL Grand Father :1
AIRTEL Grand Father : 2
AIRTEL Join the Dots
AIRTEL Join the Dots
AIRTEL Grandfather: 1
AIRTEL Grandfather: 2
8. 88
AIRTEL | PRODUCT CAMPAIGNS
There was more than just voice
calls that could be done using the
mobile. Educative and
entertainment based insights
were used for various product
launch communication.
http://youtu.be/LgdEqVbj1U4
See the ads by clicking on the links below:
Airtel Google Search Airtel Google Search
Airtel Google Search
Airtel Music on Demand
http://youtu.be/d91TqdKVCBs?list=PL5750549AFD5A43C9
http://youtu.be/t4l-ZTpR9N0
Airtel Live
Airtel LiveAirtel Music on Demand
9. 99
BHARTI CORPORATE | PROUD TO BE INDIAN
The corporate campaign for Bharti
group, the parent company of
Airtel, India's leading telecom
company. The campaign was to
bring in stronger association with
the investor community.
https://www.youtube.com/watch?v=E4Ji3TbsC1M&fea
ture=youtu.be
See the ad by clicking on the link below:
Bharti Corporate Campaign
Bharti Corporate Campaign
10. 1010
YATRA.COM I A LEADING TRAVEL PORTAL
Targeting non resident Indians.
Reminding them that if they did
not bring their kids back to India
often they could possibly alienate
them from Indian culture.
https://www.youtube.com/watch?v=2Z4JJsj8wgM&fe
ature=youtu.be
See the ads by clicking on the link below:
Yatra.com Aarti Ad
Yatra.com Bindi Ad
Yatra.com Bindi AdYatra.com Aarti Ad
http://youtu.be/yYh6OwmaXSE
11. 1111
India's first role play social
game where participants
signed on as the Manager of
the Indian cricket team and
had to use the ticketing
engine to book the players
flights and hotels, earn points
and save money. An
experiential digital activation
that integrated the product
usage.
http://www.mensxp.com/technology/internet/35
78-cricket-manager-videogame-about-managing-
cricket-travel-expenses.html
To know more click the below link:
YATRA.COM | A LEADING TRAVEL PORTAL
12. 1212
A Facebook case study on
targeted communication.
The activation generated a
monthly revenue of INR 1.5
Million/month from the
Facebook page.
http://www.omlogic.com/blog/social-media-roi-
the-yatra-com-story/
YATRA.COM | A LEADING TRAVEL PORTAL
To know more click the below link:
13. 1313
CRICBUZZ.COM | INDIA’S NO. 1 CRICKET APP.
Based on the passion for
cricket. Insight that when the
cricket bug bites, literally all is
forgotten.
See the ads by clicking on the link below:
Cricbuzz: Milk Ad
Cricbuzz: Classroom
https://www.youtube.com/watch?v=vKwgxoNd
QGU&feature=youtu.be
Cricbuzz: Conference
Cricbuzz: Conference
http://youtu.be/EDW4svvqgns
Cricbuzz: Classroom
http://youtu.be/ZsOikE7ZMYc
Cricbuzz: Milk Ad
14. 1414
GAANA.COM | BAS BANJNA CHAIYE GAANA
Explosion and massification of a
new service of music streaming
by creating a Bollywood style
content launch strategy. The song
has become an anthem amongst
the target audience.
https://www.youtube.com/watch?v=E4Ji3TbsC1M&feature=y
outu.be
See the ad by clicking on the link below:
Gaana: Anthem
15. 1515
”
“Most brands spend their entire life bereft of
a brand idea & sometimes don’t even search
for one before they vanish. Being a fan of
Indiana Jones, I’d say let’s keep hunting…
