Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016

PRATIK DHOLAKIYA
www.e2msolutions.com @DholakiyaPratik
GROWTH HACKING
YOUR CONTENT MARKETING
20 IDEAS IN 20 MINUTES

SO, WHAT IS
GROWTH HACKING?

“A process of rapid experimentation
across the full funnel to learn the
most effective ways to scale
sustainable customer adoption.”
- WIKIPEDIA
Growth Hacking

BOLE TO??

Growth Hacking
“Increasing the number of users for
a specific product.”
- Mattan Griffel (via Quora)

THAT SOUNDS LIKE
MARKETING!

BUT HOW CAN YOU “MARKET”
YOUR CONTENT MARKETING?

I’LL TELL YOU IN A MINUTE...

“MUST FOLLOW”
SEO EXPERT
TOP 100 CONTENT
MARKETING BRANDS
RECOMMENDED
AGENCY
C O N T R I B U T O R

20 IDEAS IN 20 MINUTES.
LET’S BEGIN…

BLOG ABOUT YOUR
CUSTOMERS’ PAIN POINTS
#1

KNORR: What’s for dinner?

Tools That Will Help
Google Alerts : Find topics
SocialMention : Sentiment
Google : See if someone has already
written about it

USE CALLS TO ACTION
IN STRATEGIC PLACES
#2

NEIL PATEL: CTAs in the middle of posts

Content Upgrades PRO : WordPress plugin to offer
extra content to users who
subscribe to your emails

HOOK THE READER
WITH EMOTION
#3

Use emotions in headlines as well as post content
When’s The Last Time A Cute Girl Checked You Out?
Emotional Benefit: feeling attractive & sexy
Learn How To Stand Up To Your Boss
(And Force Him To See How Much You’re Really Worth)
Emotional Benefit: feeling assertive & confident
Your Grandkids Will Struggle To Keep Up With You!
Emotional Benefit: feeling vital & energetic

#4
TRY AT LEAST
3 HEADLINES PER POST

1. This One Trick Will Boost Your Email Open Rate
2. How To Make Your Email Subject Lines Irresistible
3. These Emails Will Kill Cats But Appeal To Humans

#5
USE MORE IMAGES

Flickr : Copyright-free images
Pablo : Images from quotes
Imgur.com : Memes

#6
DON’T SELL

#7
TELL A
GREAT STORY

DISNEY: Real world storytelling

#8
JUMP INTO
CONVERSATIONS

Comment on blogs & reply on social media

Mention : Social media monitoring
Brandwatch : Analytics on conversations
about your brand/industry

RE-SHARE OLD, EVERGREEN POSTS
ON SOCIAL MEDIA
#9

This is a post from 2014

#10
PAY TO PROMOTE SUCCESSFUL
POSTS ON SOCIAL MEDIA

Over-Optimized Anchor Text
Facebook’s “Boost Post” feature

GIVE AWAY VALUABLE
RESOURCES FOR FREE
#11

ZAPIER: App Integration APIs

#12
WRITE LONGER POSTS

Longer posts get more shares, links and rankings

WRITE BETTER POSTS USING THE
SKYSCRAPER TECHNIQUE
#13

Brian Dean
1. Find proven, linkable, shareable content assets.
2. Make something even better.
3. Reach out to the right people to promote it.

VERO: Email Marketing Post
8,300 Shares, 644 Links
Ranks 2nd on Google for
“email marketing best practices”

MAKE
INFOGRAPHICS
#14

M Participation in Link Schemes
Our annual Google algorithm updates infographic

Results
Shares : 423
Links : 96
Referring Domains : 46
Republished By : SocialMediaToday.com
Entrepreneur.com

MAKE
VIDEOS
#15

Dollar Shave Club

Results
DOLLAR SHAVE CLUB
Founded: 2011
One Great Video
Views: 22 million
GILETTE
Founded: 1901
YouTube Videos: 628
Total Views: 83 million

A / B TEST YOUR COPY
AND LANDING PAGES
#16

Test changing any one on-page element
VS

www.e2msolutions.com | @DholakiyaPratik #SMX #6A
Optimizely : A/B testing for websites
and mobile apps
VWO : A/B testing for websites

MAKE BEST USE OF YOUR
THANK YOU PAGE
#17

KISSMETRICS: After you subscribe to their blog

www.e2msolutions.com | @DholakiyaPratik #SMX #6A
WORK WITH INFLUENCERS
ON VARIOUS PLATFORMS
#18

Top Big Data Influencers

Klout : Social media influencers in
various industries
Forbes : Publishes annual lists of top
influencers

PICK A COMMUNITY
AND BECOME
THE MOST ACTIVE MEMBER
#19

INBOUND.ORG: Top Members

MEET PEOPLE IN PERSON
#20

No Promotion Like Personal Promotion!

A REAL WORLD EXAMPLE...
Finally,

BUFFER
“Solely through guest blogging
we’ve acquired around 100,000
users within the first 9 months
of running Buffer.”
- Leo Widrich, Co-Founder
“Increasing the number of
users for a specific product.”
(growth hacking)

THANK YOU… AND KEEP IN TOUCH!
Twitter
@dholakiyapratik
Facebook
facebook.com/dholakiyapratik
Email
web@pratikdholakiya.com
C O - F O U N D E R

Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016

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Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016