Within the span of 2 years, Google introduced two of their biggest algorithm updates (Panda & Penguin) to make search better. In this presentation I've put together the points that I discussed at a recent event locally.

1. Google Panda & Google Penguin Updates
By Pratik Dholakiya
Lead SEO & VP of Marketing @ E2M Solutions
@DholakiyaPratik

2. Who Am I?
• An SEO Consultant
• Lead SEO & VP of Marketing @ E2M Solutions
• Interviewer at TalkWithLeaders.com
• SEOmoz Author
• Regular Contributor at Search Engine Journal
• A Serial Guest Blogger
@DholakiyaPratik

3. What I Will Be Covering Today?
@DholakiyaPratik

4. @DholakiyaPratik

6. Google Panda
• Why Google launched Panda update
• What is it exactly
• What it includes
• Misconceptions
@DholakiyaPratik

7. What to look for if there’s
a Panda penalty?
• Your website content
• The content that links to your website
• Google Analytics & Google Webmaster Tools
@DholakiyaPratik

8. Google Penguin
• Why Google launched Penguin update
• What is it exactly
• What it includes
• Misconceptions
@DholakiyaPratik

9. What to look for if there’s
a Penguin penalty?
• Anchor texts (No ratio recommended)
• The links that points back to your website
• Relevancy of backlinks
• On-page Optimization
• Google Analytics & Google Webmaster Tools
@DholakiyaPratik

10. Additional Updates
• Exact Match Domain Update
• Continuous Crawl Based Links Devaluation
@DholakiyaPratik

11. Questions?
@DholakiyaPratik

12. We are hiring 
@DholakiyaPratik

13. A Big Thanks to Everyone
For Listening Me 
@DholakiyaPratik

14. Special thanks to Jaydip
for inviting me 
@DholakiyaPratik

15. Keep in touch!
Twitter - @DholakiyaPratik
Facebook – Facebook.com/pratik.dholakiya
Linkedin - Linkedin.com/in/pratikdholakiya
Blog - PratikDolakiya.com
Website - E2MSolutions.com
Regular Contributor @ Search Engine Journal
@DholakiyaPratik