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Sir Winston Churchill    Albert Einstein      Walter Elias Disney   Oprah Winfrey




             Sir Thomas Edison         Bill Gates             Henry Ford




                                 Wilbur & Orville Wright
Animated History Of Aviation.mp4
European Aeronautic Defense and Space Company




  Britain




  France
                                                 Germany
Spain
Any time you board a flight on a major carrier, your chance of
being in a fatal accident is one in seven million. It doesn't matter
whether you fly once every three years or every day of the year.

A survey revealed that, Roughly 30,000 people have been killed in
car accidents in the USA in 2008. That's the equivalent of
two Boeing 747's loaded with passengers crashing and killing
everyone on board, each and every week of the year.
Measurements                        Airbus 380                        Boeing 747-400
             Wingspan                         79.8 m (261 ft 10 in)                64.4 m (211 ft 5 in)
              Length                          73.0 m (239 ft 6 in)                 70.7 m (231 ft 10 in)
               Height                            24.1 m (79 ft)                     19.4 m (63 ft 8 in)
          Weight: Empty                           610,700 lbs                          393,263 lbs
                                                  (277,000 kg)                         (178,756 kg)
        Weight: Max Takeoff                      1,234,600 lbs                         875,000 lbs
                                                  (560,000 kg)                         (397,000 kg)
          Capacity/Layout
               Crew                                    2                                    2
Passengers (three-class arrangement)                  555                                  416
       Seating configuration                      Two decks,                           Two decks,
                                              two aisles per deck                  two aisles main deck
           Miscellaneous
               Range                         8,000 nm (14,800 km)                 7, 260 nm (13,450 km)
           Service ceiling                    43,000 ft (13,100 m)                      41,000 ft
         Top cruising speed                   Mach 0.88 (299 m/s)                  Mach 0.92 (313 m/s)
    Long-distance cruising speed              Mach 0.85 (289 m/s)                  Mach 0.85 (289m/s)
            Power plant                4 Rolls-Royce Trent 900 turbofans    4 Pratt & Whitney PW4062 turbofans
                                       4 Engine Alliance GP7200 turbofans      4 Rolls-Royce RB211-524 H2-T
*The Airbus A380 is a double-deck, four-engine airliner
 manufactured by the European corporation Airbus.
*The A380 has approximately 633 sq m of cabin area, the upper
 deck has 300 sq m and the main deck has 333 sq m.
*The A380's upper deck extends along the entire length of the
 fuselage. This allows for a cabin with 50% more floor space and
 provides seating for 555 people in standard three-class
 configuration and 853 people in all economy class configuration.
*There are ten fuel tanks with a capacity of 1,31,000L of fuel.
 Refueling can be carried out in 40mins.
 Take off for the maiden voyage – April 27th 2005
 First time the wheels lift off the ground from Toulouse, France
 The massive Rolls Royce Trent 900 engines are capable of
375kN (84 000lbs) of thrust.
Airbus used similar cockpit layout, procedures and handling
characteristics to those of other Airbus aircraft, to reduce crew
training costs. Accordingly, the A380 features an improved glass
cockpit and displays 15-by-20 cm liquid crystal displays, all of
which are physically identical and interchangeable.
UPPER DECK :        96 BUSINESS           103 ECONOMY




 LOWER DECK :



          22 FIRST                 334 ECONOMY
 TOTAL : 555 SEATS IN 3 CLASSES


The A380 has cabins on the upper and lower decks, with 50%
more floor space for 35% higher seating capacity. A three-class
layout provides 555 seats. A typical upper deck layout provides
96 business and 103 economy-class seats. The lower deck
provides 22 first-class seats and 334 economy-class seats.
Normal sitting style                     Stretched bed seat style


First Class seat can be transformed into full flat bed for a good night
sleep. Innovative design of bed enhances sleeping comfort and also
allows passengers to watch T.V. , access Internet or eat in their bed.
The Business Class Interior-                    The Economy Class Interior –
A380 offers new levels of comfort with wider    Offering about a third more seating and far
seats, individual armrests and extra legroom.   more available space than its closest
Business class seats are about 1 inch wider     competitor 747, A380 have wider seats and
than Economy class.                             open space for passengers to stretch their
                                                legs.
With twin decks running along the length of the plane, there are
staircases at the front and rear.
The Curvy Cocktail Bar
In cozy seating alongside the windows, small groups of guests can also enjoy audio
and video programs on demand, including computer games and immediate access to
a wide range of high-quality movies stored digitally on the system's servers apart
from enjoying cocktails.
 Higher Capacity                 Passenger Comfort
  35% more passengers              More space per passenger


 Massive gains in economics      Longer range
  15% lower cost/seat              More payload on critical routes
  20% lower cost/pound of cargo
•The A380 produces 50% less cabin noise than a 747 and has
higher cabin air pressure (equivalent to an altitude of 1500 metres
versus 2500 metres); both features are expected to reduce the
effects of travel fatigue.
•The upper and lower decks are connected by two stairways, wide
enough to accommodate two passengers side-by-side.
•In a 555-passenger configuration, the A380 has 33% more seats
than a 747 and 50% more cabin area and volume resulting in more
space per passenger.
•Compared to a 747, the A380 has larger windows and 2 feet of
extra headroom. The wider cabin allows for 19 inch wide economy
seats instead of 17 inch seats on a 747.
The A-380 offers better take-off and landing performance
    than the Boeing 747

A - 380               Take – off : 9,800 ft

                                                        1800 ft less

Boeing 747                           Take – off : 11,600ft



A - 380                               Landing : 6,900 ft
                                      500 ft less
Boeing 747                                 Landing : 7,400 ft


Shorter distance means less noise exposure outside the airport boundaries
Major Competitors till late 90’s

By yr. 2000, Duopoly market with Single competitor - Boeing


Niche to Challenger Strategy
Airbus worked on it’s research and development area           Market Structure
to give a tough fight to rivals
                                                            10%              Market Leader
Boeing developed 12 new Passenger Airplanes in 35     20%         40%        Challenger
                                                                             Follower
years
                                                            30%              Niche
Airbus achieved the same number in 20 years

Boeing’s technical complacency became another
opportunity for Airbus

New technology from Airbus became a threat for
Boeing
Super Hubs Strategy
Innovative Designs
                        High cost of planes
Family Concept
                                Insufficient
Cost effective         production capacity
engineering
                         High logistics cost
Solid R&D base




                                World is not
Sales in Developing      prepared for A380
countries              Lack of demand may
Increased air travel        turn the tables
Fuel efficient          New products from
engines                                rivals
                          Petrol price hikes
Market Forecast
By 2029, one-third of the world's passenger traffic will be generated
from the Asia-Pacific area
Super Hub Strategy


                     Family Concept of Planes
Benefits :
 Parts are interchangeable
 Maintenance delays are avoided
 Lesser inventory required
 Cost saved on Training of Pilots
 Ease of up gradation
•The arrival of A380 made a history as it landed first time on the Indian
soil. The Airbus A380 stayed in India from 7th to 10th May 2007.
•The runway was not wide enough for the mammoth double-decker, but
airport officials cleaned up the grass shoulders along the sides to make
way for the jet's wings, which span nearly a football field.
•Airlines in India also have been skeptical about the pace of
modernization at major airports in the country, which are currently not
equipped to accommodate the A380. Airports in New Delhi and Mumbai
are expected to be ready with new runways by 2014 that can handle the
super jumbo aircraft.
Onlookers cheered as the A380 landed at New Delhi's Indira
Gandhi International Airport.
   AirBus A380 Manufacturing video.flv
Strategic Management - Airbus A-380

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Strategic Management - Airbus A-380

  • 1. Sir Winston Churchill Albert Einstein Walter Elias Disney Oprah Winfrey Sir Thomas Edison Bill Gates Henry Ford Wilbur & Orville Wright
  • 2. Animated History Of Aviation.mp4
  • 3.
  • 4. European Aeronautic Defense and Space Company Britain France Germany Spain
  • 5.
  • 6. Any time you board a flight on a major carrier, your chance of being in a fatal accident is one in seven million. It doesn't matter whether you fly once every three years or every day of the year. A survey revealed that, Roughly 30,000 people have been killed in car accidents in the USA in 2008. That's the equivalent of two Boeing 747's loaded with passengers crashing and killing everyone on board, each and every week of the year.
  • 7. Measurements Airbus 380 Boeing 747-400 Wingspan 79.8 m (261 ft 10 in) 64.4 m (211 ft 5 in) Length 73.0 m (239 ft 6 in) 70.7 m (231 ft 10 in) Height 24.1 m (79 ft) 19.4 m (63 ft 8 in) Weight: Empty 610,700 lbs 393,263 lbs (277,000 kg) (178,756 kg) Weight: Max Takeoff 1,234,600 lbs 875,000 lbs (560,000 kg) (397,000 kg) Capacity/Layout Crew 2 2 Passengers (three-class arrangement) 555 416 Seating configuration Two decks, Two decks, two aisles per deck two aisles main deck Miscellaneous Range 8,000 nm (14,800 km) 7, 260 nm (13,450 km) Service ceiling 43,000 ft (13,100 m) 41,000 ft Top cruising speed Mach 0.88 (299 m/s) Mach 0.92 (313 m/s) Long-distance cruising speed Mach 0.85 (289 m/s) Mach 0.85 (289m/s) Power plant 4 Rolls-Royce Trent 900 turbofans 4 Pratt & Whitney PW4062 turbofans 4 Engine Alliance GP7200 turbofans 4 Rolls-Royce RB211-524 H2-T
  • 8. *The Airbus A380 is a double-deck, four-engine airliner manufactured by the European corporation Airbus. *The A380 has approximately 633 sq m of cabin area, the upper deck has 300 sq m and the main deck has 333 sq m. *The A380's upper deck extends along the entire length of the fuselage. This allows for a cabin with 50% more floor space and provides seating for 555 people in standard three-class configuration and 853 people in all economy class configuration. *There are ten fuel tanks with a capacity of 1,31,000L of fuel. Refueling can be carried out in 40mins.
  • 9.  Take off for the maiden voyage – April 27th 2005  First time the wheels lift off the ground from Toulouse, France
  • 10.  The massive Rolls Royce Trent 900 engines are capable of 375kN (84 000lbs) of thrust.
  • 11. Airbus used similar cockpit layout, procedures and handling characteristics to those of other Airbus aircraft, to reduce crew training costs. Accordingly, the A380 features an improved glass cockpit and displays 15-by-20 cm liquid crystal displays, all of which are physically identical and interchangeable.
  • 12. UPPER DECK : 96 BUSINESS 103 ECONOMY LOWER DECK : 22 FIRST 334 ECONOMY TOTAL : 555 SEATS IN 3 CLASSES The A380 has cabins on the upper and lower decks, with 50% more floor space for 35% higher seating capacity. A three-class layout provides 555 seats. A typical upper deck layout provides 96 business and 103 economy-class seats. The lower deck provides 22 first-class seats and 334 economy-class seats.
  • 13. Normal sitting style Stretched bed seat style First Class seat can be transformed into full flat bed for a good night sleep. Innovative design of bed enhances sleeping comfort and also allows passengers to watch T.V. , access Internet or eat in their bed.
  • 14. The Business Class Interior- The Economy Class Interior – A380 offers new levels of comfort with wider Offering about a third more seating and far seats, individual armrests and extra legroom. more available space than its closest Business class seats are about 1 inch wider competitor 747, A380 have wider seats and than Economy class. open space for passengers to stretch their legs.
  • 15. With twin decks running along the length of the plane, there are staircases at the front and rear.
  • 16. The Curvy Cocktail Bar In cozy seating alongside the windows, small groups of guests can also enjoy audio and video programs on demand, including computer games and immediate access to a wide range of high-quality movies stored digitally on the system's servers apart from enjoying cocktails.
  • 17.  Higher Capacity Passenger Comfort 35% more passengers More space per passenger  Massive gains in economics Longer range 15% lower cost/seat More payload on critical routes 20% lower cost/pound of cargo
  • 18. •The A380 produces 50% less cabin noise than a 747 and has higher cabin air pressure (equivalent to an altitude of 1500 metres versus 2500 metres); both features are expected to reduce the effects of travel fatigue. •The upper and lower decks are connected by two stairways, wide enough to accommodate two passengers side-by-side. •In a 555-passenger configuration, the A380 has 33% more seats than a 747 and 50% more cabin area and volume resulting in more space per passenger. •Compared to a 747, the A380 has larger windows and 2 feet of extra headroom. The wider cabin allows for 19 inch wide economy seats instead of 17 inch seats on a 747.
  • 19. The A-380 offers better take-off and landing performance than the Boeing 747 A - 380 Take – off : 9,800 ft 1800 ft less Boeing 747 Take – off : 11,600ft A - 380 Landing : 6,900 ft 500 ft less Boeing 747 Landing : 7,400 ft Shorter distance means less noise exposure outside the airport boundaries
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  • 21. Major Competitors till late 90’s By yr. 2000, Duopoly market with Single competitor - Boeing Niche to Challenger Strategy Airbus worked on it’s research and development area Market Structure to give a tough fight to rivals 10% Market Leader Boeing developed 12 new Passenger Airplanes in 35 20% 40% Challenger Follower years 30% Niche Airbus achieved the same number in 20 years Boeing’s technical complacency became another opportunity for Airbus New technology from Airbus became a threat for Boeing
  • 22. Super Hubs Strategy Innovative Designs High cost of planes Family Concept Insufficient Cost effective production capacity engineering High logistics cost Solid R&D base World is not Sales in Developing prepared for A380 countries Lack of demand may Increased air travel turn the tables Fuel efficient New products from engines rivals Petrol price hikes
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  • 24. Market Forecast By 2029, one-third of the world's passenger traffic will be generated from the Asia-Pacific area Super Hub Strategy Family Concept of Planes Benefits :  Parts are interchangeable  Maintenance delays are avoided  Lesser inventory required  Cost saved on Training of Pilots  Ease of up gradation
  • 25. •The arrival of A380 made a history as it landed first time on the Indian soil. The Airbus A380 stayed in India from 7th to 10th May 2007. •The runway was not wide enough for the mammoth double-decker, but airport officials cleaned up the grass shoulders along the sides to make way for the jet's wings, which span nearly a football field. •Airlines in India also have been skeptical about the pace of modernization at major airports in the country, which are currently not equipped to accommodate the A380. Airports in New Delhi and Mumbai are expected to be ready with new runways by 2014 that can handle the super jumbo aircraft.
  • 26. Onlookers cheered as the A380 landed at New Delhi's Indira Gandhi International Airport. AirBus A380 Manufacturing video.flv