This document provides an overview of the technology and software sectors, with a focus on opportunities in Turkey. It summarizes the speaker's background working in consulting, startups, and as an investor. The presentation defines ICT and software, describes key trends like mobility and big data, and profiles the large Turkish market and its top players. Examples of roles at a leading Turkish mobile company are outlined, along with advice for students looking to enter the sector, such as gaining experience in various skills areas and maintaining passion and curiosity about industry trends.

1. INTRODUCTION TO SECTORS:
TECHNOLOGY – SOFTWARE
Peri Kadaster
November 15, 2013
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2. AGENDA
• Who I am and why I’m up here
• What is ICT and Software
• Who are the key players
• How do I get to join
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3. MY STORY
•
Currently head of Strategy & Marketing at
Pozitron – splitting time between Istanbul and
San Francisco
•
Education in Business (Duke, Harvard
Business School)
•
Recovering consultant (McKinsey), focused
on tech in San Francisco & Silicon Valley
•
Entrepreneur in mobile marketing at various
e-commerce (retail and payments) startups
•
Advisor and angel investor to consumer
product and mobile ventures in the US
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4. ICT an acronym for Information and
Communications Technologies. This includes all
hardware, software and services regarding the
creation, storage, access and management of
information and data.
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Source: Deloitte

5. SOFTWARE
• Software is the set of instructions – a set of
programs, functions, data, etc – that directs
the processor within hardware.
• Common types of software include web
browsers, applications, plug-ins, operating
systems, and firmware.
• Operating system software and application
software are situated between the user and
the hardware
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User
Application
Operating System
Hardware

6. GLOBAL ICT MARKET
• In 2025, 5 billion people and 50 billion
machines are expected to connect ICT
networks and communicate with each other.
• Software is the 2nd biggest area of
spend, and growing quickly.
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Source: McBDC ‘12 ICT in Turkey

7. TURKISH ICT MARKET
• In Turkey, there are 30 million Internet users;
10 million are connected through mobile.
• The Turkish ICT sector is fast-growing. Many
large international players have already
invested in Turkish ICT companies.
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Source: McBDC ‘12 ICT in Turkey

8. TURKISH ICT MARKET
Turkey
Western Europe
• The ICT Sector represented 40 Billion
Dollars of spend in 2013.
• It is expected to reach 160 Billion Dollars
according to Turkey’s 2023 targets.
• Software is a massive market opportunity
in Turkey.
Hardware
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Software
Service
Source: McBDC ‘12 ICT in Turkey

9. TURKISH ICT MARKET
One unit of ICT sector growth in Turkey
leads to a 1.8 unit growth of the national
economy.
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Source: Interpromedya, Deloitte

10. KEY PLAYERS
SOFTWARE CATEGORIES AND SOME KEY PLAYERS IN THE ICT MARKET
• Independent Software Vendors
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• Financial
• Security
• CRM
• Mobile
• Educational
• Networking

11. KEY TRENDS IN ICT SECTOR
•
•
•
•
Mobility
Cloud Computing
Social Media
Big Data/Analytics
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Source: European Information Technology ICT Market Report ‘12-’13

12. MOBILE PENETRATION
• 85% of the world’s population is
mobile
• There are 68 million mobile
subscribers in Turkey - an 89,9%
penetration rate (and 100%+ when
0-9 year’s old population are
excluded).
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Source: BTK-ICTA Electronic Communications Market Data in Turkey Q4 ‘13

13. MOBILE TRAFFIC IN TURKEY
• Mobile traffic volume was 48 billion minutes in
Q2 2013.
• 3G subscribers are up to 45 million.
• Mobile data revenues make up 15% for
Vodafone, 18% for Turkcell, and 20% for
Avea
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Source: BTK-ICTA Electronic Communications Market Data in Turkey Q4 ‘13

14. Over
POZITRON IS THE LEADING MOBILE
TECHNOLOGY COMPANY
ADDRESSING ENTERPRISE NEEDS.
WE ARE ONE STEP
AHEAD, POWERING
INNOVATION, EXECUTION, AND
COMPREHENSIVE SOLUTIONS IN
MOBILE
COMMERCE, BANKING, PAYMENTS,
AND MORE.
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1 Billion
mobile transactions to date
125
50+
employees
and growing
blue chip
clients
in 12 countries
Over
50,000,000
app downloads and
counting

15. WHAT WE DO
WE LOOK FOR A VARIETY OF SKILL SETS
Plan
Design
Pozitron has extensive knowledge of the
mobile marketplace and development
process, bringing 10 years of experience as
well as the strategic foresight necessary to
mobilize your company.
Our best-in-class, customer-centered
design practices and creativity will
differentiate your product from the rest. We
help redefine how your customers interact
with your brand on the go.
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Build
We offer development services on every
mobile platform, on both the client as well
as the back-end. From development to
quality assurance and
maintenance, Pozitron’s software
development solutions cover the entire
product lifecycle.

16. WE LOVE OUR TEAM
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17. 68% of CEOs reported that finding
qualified team members is the biggest
problem in the ICT Sector.
THIS IS GREAT NEWS FOR STUDENTS...
SO HOW DO YOU ENTER THE SECTOR?
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Source: hello@pozitron.com
Turkey ICT 500 List

18. WE ASKED OUR DEPARTMENT HEADS…
Business
Design
• Self-Starter
• Curious
• Build knowledge around the space
• Balance of passion / interests
• Curious
• Unique prespective
Development
• Engineering Mind & Skills
• Competency
• Consciousness
and trends
Across the board…
• Problem Solving
• MultiTasking
• Passionate about industry trends
• Team player
• Productive
• Detail oriented
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• Strong communication skills

19. KEEP IN MIND THESE EXAMPLES…
JONATHAN IVE
SVP of Design at Apple
SHERYL SANDBERG
COO of Facebook
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MARISSA MEYER
CEO of Yahoo
METE BALCI
CTO of Pozitron

20. … OR REMEMBER MY STORY
USA
Political Science
Consulting
Turkey
Tech Industry
Marketing & Strategy
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21. THANK YOU
info@pozitron.com
/pozitron_mobile
@pozitron
www.pozitron.com
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