1. Branding and Stage Gate Process
1. Identify goals 3. Analyze 5. Preliminary 6. Full evaluation
that branding competition and evaluation of of brand
can address environment to brand
identify branding
opportunity
Full product
Ideation Gate Preliminary Gate Detailed Gate Development Gate Testing and Gate
1 investigation 2 investigation 3 4 validation 5
and market
launch
PIR
Postimplementation
review
Initial Second Decision on Postdevelopment Precommunication
screen screen business case review business analysis
2. Map existing 4. Design brand Advertising public
brand culture strategy relations
corporate
communications
pricing
promotions
personal selling
channels/ retail
Your logo

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3. Branding and Stage Gate Process
1. Identify 2. Map existing 3. Analyze 4. Design 5. Preliminary Advertising 6. Full
goals that brand culture competition brand strategy evaluation of public relations evaluation of
branding can and brand corporate brand
address environment to communications
identify pricing
branding promotions
opportunity personal selling
channels/ retail
Full product
Gate Preliminary Gate Detailed Gate Development Gate Testing and Gate
Ideation and market
1 investigation 2 investigation 3 4 validation 5 launch PIR
Postimplementation
review
Initial Second Decision on Postdevelopment Precommunication
screen screen business case review business analysis
Put Text Here Text Here Put Text Here Text Here Put Text Here Text Here Put Text Here
• Your Text • Your Text • Your Text • Your Text • Your Text • Your Text • Your Text
goes here goes here goes here goes here goes here goes here goes here
• Bring your • Bring your • Bring your • Bring your • Bring your • Bring your • Bring your
presentation presentation presentation presentation presentation presentation presentation
to life to life to life to life to life to life to life
Your logo

4. Branding and Stage Gate Process
1. Identify 2. Map existing 3. Analyze 4. Design 5. Preliminary Advertising 6. Full
goals that brand culture competition brand strategy evaluation of public relations evaluation of
branding can and brand corporate brand
address environment to communications
identify pricing
branding promotions
opportunity personal selling
channels/ retail
Full product
Gate Preliminary Gate Detailed Gate Development Gate Testing and Gate
Ideation and market
1 investigation 2 investigation 3 4 validation 5 launch PIR
Postimplementation
review
Initial Second Decision on Postdevelopment Precommunication
screen screen business case review business analysis
Put Text Here Text Here Put Text Here Text Here Put Text Here Text Here Put Text Here
• Your Text • Your Text • Your Text • Your Text • Your Text • Your Text • Your Text
goes here goes here goes here goes here goes here goes here goes here
• Bring your • Bring your • Bring your • Bring your • Bring your • Bring your • Bring your
presentation presentation presentation presentation presentation presentation presentation
to life to life to life to life to life to life to life
Your logo

5. Branding and Stage Gate Process
1. Identify 2. Map existing 3. Analyze 4. Design 5. Preliminary Advertising 6. Full
goals that brand culture competition brand strategy evaluation of public relations evaluation of
branding can and brand corporate brand
address environment to communications
identify pricing
branding promotions
opportunity personal selling
channels/ retail
Full product
Gate Preliminary Gate Detailed Gate Development Gate Testing and Gate
Ideation and market
1 investigation 2 investigation 3 4 validation 5 launch PIR
Postimplementation
review
Initial Second Decision on Postdevelopment Precommunication
screen screen business case review business analysis
Put Text Here Text Here Put Text Here Text Here Put Text Here Text Here Put Text Here
• Your Text • Your Text • Your Text • Your Text • Your Text • Your Text • Your Text
goes here goes here goes here goes here goes here goes here goes here
• Bring your • Bring your • Bring your • Bring your • Bring your • Bring your • Bring your
presentation presentation presentation presentation presentation presentation presentation
to life to life to life to life to life to life to life
Your logo

6. Branding and Stage Gate Process
1. Identify 2. Map existing 3. Analyze 4. Design 5. Preliminary Advertising 6. Full
goals that brand culture competition brand strategy evaluation of public relations evaluation of
branding can and brand corporate brand
address environment to communications
identify pricing
branding promotions
opportunity personal selling
channels/ retail
Full product
Gate Preliminary Gate Detailed Gate Development Gate Testing and Gate
Ideation and market
1 investigation 2 investigation 3 4 validation 5 launch PIR
Postimplementation
review
Initial Second Decision on Postdevelopment Precommunication
screen screen business case review business analysis
Put Text Here Text Here Put Text Here Text Here Put Text Here Text Here Put Text Here
• Your Text • Your Text • Your Text • Your Text • Your Text • Your Text • Your Text
goes here goes here goes here goes here goes here goes here goes here
• Bring your • Bring your • Bring your • Bring your • Bring your • Bring your • Bring your
presentation presentation presentation presentation presentation presentation presentation
to life to life to life to life to life to life to life
Your logo

7. Branding and Stage Gate Process
1. Identify 2. Map existing 3. Analyze 4. Design 5. Preliminary Advertising 6. Full
goals that brand culture competition brand strategy evaluation of public relations evaluation of
branding can and brand corporate brand
address environment to communications
identify pricing
branding promotions
opportunity personal selling
channels/ retail
Full product
Gate Preliminary Gate Detailed Gate Development Gate Testing and Gate
Ideation and market
1 investigation 2 investigation 3 4 validation 5 launch PIR
Postimplementation
review
Initial Second Decision on Postdevelopment Precommunication
screen screen business case review business analysis
Put Text Here Text Here Put Text Here Text Here Put Text Here Text Here Put Text Here
• Your Text • Your Text • Your Text • Your Text • Your Text • Your Text • Your Text
goes here goes here goes here goes here goes here goes here goes here
• Bring your • Bring your • Bring your • Bring your • Bring your • Bring your • Bring your
presentation presentation presentation presentation presentation presentation presentation
to life to life to life to life to life to life to life
Your logo

8. Branding and Stage Gate Process
1. Identify 2. Map existing 3. Analyze 4. Design 5. Preliminary Advertising 6. Full
goals that brand culture competition brand strategy evaluation of public relations evaluation of
branding can and brand corporate brand
address environment to communications
identify pricing
branding promotions
opportunity personal selling
channels/ retail
Full product
Gate Preliminary Gate Detailed Gate Development Gate Testing and Gate
Ideation and market
1 investigation 2 investigation 3 4 validation 5 launch PIR
Postimplementation
review
Initial Second Decision on Postdevelopment Precommunication
screen screen business case review business analysis
Put Text Here Text Here Put Text Here Text Here Put Text Here Text Here Put Text Here
• Your Text • Your Text • Your Text • Your Text • Your Text • Your Text • Your Text
goes here goes here goes here goes here goes here goes here goes here
• Bring your • Bring your • Bring your • Bring your • Bring your • Bring your • Bring your
presentation presentation presentation presentation presentation presentation presentation
to life to life to life to life to life to life to life
Your logo

9. Branding and Stage Gate Process
1. Identify 2. Map existing 3. Analyze 4. Design 5. Preliminary Advertising 6. Full
goals that brand culture competition brand strategy evaluation of public relations evaluation of
branding can and brand corporate brand
address environment to communications
identify pricing
branding promotions
opportunity personal selling
channels/ retail
Full product
Gate Preliminary Gate Detailed Gate Development Gate Testing and Gate
Ideation and market
1 investigation 2 investigation 3 4 validation 5 launch PIR
Postimplementation
Postdevelopment Precommunication
review
Initial Second Decision on
screen screen business case review business analysis
Put Text Here Text Here Put Text Here Text Here Put Text Here Text Here Put Text Here
• Your Text • Your Text • Your Text • Your Text • Your Text • Your Text • Your Text
goes here goes here goes here goes here goes here goes here goes here
• Bring your • Bring your • Bring your • Bring your • Bring your • Bring your • Bring your
presentation presentation presentation presentation presentation presentation presentation
to life to life to life to life to life to life to life
Your logo

10. All images are 100% editable in Powerpoint
“Change color, size and orientation of any icon to your liking”

11. Ungrouping the object
2
1
3
1. Right click the object.
2. Choose Group and then Ungroup.
3. Click beside the object and drag the arrow over it.

12. Edit Color
1 2 3
1. Right click the object
2. Choose Format Shape in the dialog box
3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient”
depending on the appearance of the object. Change colour as
shown in the picture.