This was my presentation for Power Digital at an International speaking engagement for Arabnet Summit Dubai 2015 May 27-28 at the Atlantis Palm Resort #ArabnetDS. The presentation looks at mobile internet usage globally and in the Middle East. From there, we discuss Google's mobile update and identify the main ranking factors and optimizations necessary to win in this new landscape. We also provide actionable insight into three digital tools to improve your online marketing efforts that work well internationally and are supported in many different languages. Follow me on Twitter at @nslettengren for more digital marketing actionable insight for your business.