Presentation for Enfinite 2011 - brilliant event organised by Entrepreneurs Interactive Society at Imperial Business School

1. ENFINITE 2011 – IMPERIAL ENTREPRENEURS INTERACTIVE
11 JUNE 2011

2. Pouring Pounds – Get money back on your USUAL shopping at 2,250 websites
WHO ARE WE?
1. Just remember to visit websites by clicking from www.pouringpounds.com first
2. The money collects in your Pouring Pounds account & can be transferred to you
via BACS/Paypal. You can even donate to charity!
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3. 1. HOW DO I SET UP MY OWN COMPANY?
TOP 5 QUESTIONS PEOPLE USUALLY ASK US!
a) What is the right legal structure for my company?
Detailed info on Business Link website: http://www.businesslink.gov.uk/
b) Where can I buy domain names?
GoDaddy, Namesco, 1&1. You can get cashback on all these too:
http://ht.ly/5frnN
USUALLY
c) Is setting up a company a complicated, long-drawn and expensive process?
Company formation services like Companies Made Simple
http://www.companiesmadesimple.com/
e.g. Silver package for £50 – company formation within 3 hours , registered
office address, fast track Barclays business bank account
List of recognised company formation agents:
http://www.companieshouse.gov.uk/toolsToHelp/formationAgents.shtml
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4. 2. WHERE CAN I CONTACT FREELANCERS & GET LOGO & WEBSITE DESIGN IDEAS?
TOP 5 QUESTIONS PEOPLE USUALLY ASK US!
a) Online Competitions
www.99designs.com
b) Freelancers for designing and website development
www.elance.com, www.designcrowd.com , www.odesk.com
c) Individuals for all types of freelance needs
www.peopleperhour.com
USUALLY
d) Voice-overs
www.voices.com
Website development
• See examples of the exact thing that you need
• Try to get testimonials and reviews from past clients
• Negotiate staggered payment which is market standard: 50% upfront
• Fully integrate social media
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5. 3. SOCIAL MEDIA – WORTH THE EFFORT?
TOP 5 QUESTIONS PEOPLE USUALLY ASK US!
YES. Social media strategy: first for broadcasting, and slowly for engagement
1. Twitter – GET ON IT!
2. Facebook – more engaged strategy, more difficult
3. Linkedin – Dont underestimate the power of Linkedin. We have benefitted a LOT
4. Digg, Stumble Upon, Delicious – for posting blogs and articles
USUALLY
5. Quora?
Tools like Hootsuite, Tweetdeck
Social media metrics: As important as database today
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6. 4. WHAT ARE THE SUPPORT NETWORKS AVAILABLE FOR ENTREPRENEURS?
TOP 5 QUESTIONS PEOPLE USUALLY ASK US!
Funding contacts and support e.g. Microsoft Bizspark, Seedcamp, Astia
Entrepreneur focused organisations like TiE. Especially important when you are
entering a new sector
Tech Hub for tech start-ups
Blogs about your industry: Mashable, Techmeme.. Even Cybermummy 2011
(largest blogging conference for mum bloggers)
USUALLY
Trade shows: http://www.exhibitions.co.uk/
Get on Twitter!
Attend Tweet-ups
Special emphasis on Linkedin for a professional connection with pretty much
anyone
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7. 5. SEARCH ENGINE OPTIMISATION
TOP 5 QUESTIONS PEOPLE USUALLY ASK US!
Search engine optimisation: the right titles, meta tags, link building to increase
your page rank
• SEO Consultants
• Hubspot: http://www.hubspot.com/
• Social Media Examiner: http://www.socialmediaexaminer.com/
Facebook Success Summit, Social Media Success Summit
USUALLY
•
• Case studies, blogs about how to increase website traffic, specific
strategies
• Sign up for free updates
Blogging: Get your keywords out there. Blogs can engage people who have
signed up and to get new users interested
Engage press/media: Look up journalists who write about your field. Write to
them, follow up, chase. Find journalists on Linkedin & Twitter
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8. Recommended books!
SELF TAUGHT, AND THE BEST!
Marketing Warfare by Al Ries and Jack Trout
The Social Media Marketing Book by Dan Zarrella
Unleashing the Ideavirus by Seth Godin (considered to be the most downloaded
e-book of all time)
Online marketing inside out by Brandon Eley
Good to Great by Jim Collins
Autobiographies of anyone you admire
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9. LETS TALK!
INTERN WITH POURING POUNDS!
Get valuable marketing experience and grow with an upcoming start-up!
Internships available for marketing, social media and blogging.
Contact:
Swati Bhargava
swati@pouringpounds.com
Twitter: @Swats26, @pouringpounds
Please mention EntrepreneursInteractive when you join Pouring Pounds so you
get a £5 joining bonus!
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