1. An audience of 23
countries
46 million people
in just 48 hours 73
Posterscope execute the media
world’s largest digital campaign partners
A global digital campaign? Is that even
284
possible? With all those different media
partners, different screens, different formats?
Now it is.
On October 8th, Posterscope proved it, by digital
executing an extraordinary campaign for networks
Aday.org that reached 46 million people
around the world in just two days.
The logistics are a bit staggering:
85,000 different screens across all the major
continents, including the ABC screen in
2,700
New York’s Times Square, the Media Wall individual
in Liverpool, and the Taipei Arena in Taiwan. executions
In all the campaign required 2,700 different,
individual executions.
The Aday.org campaign is the most amazing
demonstration so far of just what can be
achieved using Digital Out-of-Home.
85,000
screens
If you’d like to know more about what your
brands could achieve with this medium,
contact Liz Jones at liz.jones@psiad.com
To view the video - click here