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#1
#1
Belkin Integrated 

User-Generated Content 
to Help Increase Sales of
LEGO iPhone Cases
!
Belkin added a
social hub on the
product page to
serve as an
inspiration board
and show off the
possibilities of the
Lego case.
#2
#2
Hood To Coast Chronicles

a Social Journey
The Hood to Coast
social hub
aggregated the
social journey of
the runners so
their friends,
family, and other
cheerleaders could
follow along
before, during, and
after the race.
#3
#3
Rockefeller Center 
Celebrates an Occasion
Rockefeller Center created
a microsite to aggregate
the moments that the
people in attendance of
their tree lighting were
sharing on Instagram, Vine,
and Twitter.
The event and social hub
were such a hit that the
hashtag #rockcenterxmas
was trending on Twitter in
New York City and saw
over 80,000 people use the
hashtag.
#4
#4
Kenneth Cole Creates 

a Social Contest
Kenneth Cole created a
#30yearsBold social hub
which encouraged fans
to share their own ‘Bold’
experiences.
They incentivized
participation with a
hashtag sweepstakes
where fans could win a
$500 gift card, a street-
style photo shoot or a
night out in NYC with a
special gallery tour.
#5
#5
The Oregon Ducks Promote

their Coaches and Athletes
with the Quack Cave
The online home of
the Quack Cave is a
unique social hub
that has multiple
hubs within it and
gives visitors the
ability to pick their
favorite sport and
see the curated
content associated
with each team.
#6
#6
The CFDA Curates
Content By Color
The CFDA created a social
hub to promote their brand
at New York Fashion Week
by curating content by
color. 
As visitors scroll through
the hub, they see the
groups of pink content,
then blue, and green, etc,
giving the impression that
all these pieces of social
media from different
people on different
platforms are all a part of
one campaign.
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6 Innovative Social Hubs Worth Imitating

  • 1.
  • 2. #1
  • 3. #1 Belkin Integrated 
 User-Generated Content to Help Increase Sales of LEGO iPhone Cases !
  • 4. Belkin added a social hub on the product page to serve as an inspiration board and show off the possibilities of the Lego case.
  • 5. #2
  • 6. #2 Hood To Coast Chronicles
 a Social Journey
  • 7. The Hood to Coast social hub aggregated the social journey of the runners so their friends, family, and other cheerleaders could follow along before, during, and after the race.
  • 8. #3
  • 10. Rockefeller Center created a microsite to aggregate the moments that the people in attendance of their tree lighting were sharing on Instagram, Vine, and Twitter. The event and social hub were such a hit that the hashtag #rockcenterxmas was trending on Twitter in New York City and saw over 80,000 people use the hashtag.
  • 11. #4
  • 12. #4 Kenneth Cole Creates 
 a Social Contest
  • 13. Kenneth Cole created a #30yearsBold social hub which encouraged fans to share their own ‘Bold’ experiences. They incentivized participation with a hashtag sweepstakes where fans could win a $500 gift card, a street- style photo shoot or a night out in NYC with a special gallery tour.
  • 14. #5
  • 15. #5 The Oregon Ducks Promote
 their Coaches and Athletes with the Quack Cave
  • 16. The online home of the Quack Cave is a unique social hub that has multiple hubs within it and gives visitors the ability to pick their favorite sport and see the curated content associated with each team.
  • 17. #6
  • 19. The CFDA created a social hub to promote their brand at New York Fashion Week by curating content by color. As visitors scroll through the hub, they see the groups of pink content, then blue, and green, etc, giving the impression that all these pieces of social media from different people on different platforms are all a part of one campaign.