The document provides information about Beezy, an enterprise social network solution for SharePoint, including: 1) Beezy is a preferred on-premises social network solution for SharePoint that provides advanced social features and a focus on user experience and adoption. 2) The document discusses developing a social strategy for SharePoint, including aligning with business goals, phasing an approach, and measuring success through quantitative and qualitative metrics. 3) A demonstration of Beezy's capabilities is shown, highlighting how it is a social layer built into SharePoint that connects to other employee tools and offers features like user profiles, newsfeeds, and file sharing.

1. Social in SharePoint 2013
On-Premise:
Optimize and Strategize

2. Beezy – Webinar 2
Maximo Castagno
Product Lead at Beezy
A sociologist with more than 13 years experience observing
how people use technology and designing products based on
that knowledge.
About Beezy
Beezy is the preferred On-Premises Enterprise Social
Network solution for SharePoint 2010 and SharePoint 2013

3. Jill Hannemann
@JHCherryBlossom
Editor,
Digital
Workplace
Today
Director of
Advisory
Services
10+ years in Knowledge
Management
SharePoint expertise:
information architecture, records
management, content migration,
document management
Culinary project: perfect
pizza dough
About Me

4. Agenda
• Social and Engagement
• Developing a Social Strategy
• What is Beezy?
• Beezy and SharePoint Demonstration
4

5. About Portal Solutions
We deliver Digital
Workplace Products
and Solutions that
help organizations
share what they know
and find what they
need by connecting
people, data, and
content.
5

6. 6
Engaged employees are 37% more likely
to stay with their employer.
- Constellation Research

7. Social Objectives
7
Conversations
make
connections
People are
always
available
Context
enriches
interactions
You always
know what’s
happening
Enterprise Social networks for employee communication has been rated
higher than all previous forms. (Email, intranet, newsletters, distribution
lists)
Quality of responses are higher when compared to email.
Reduces meetings and more.
– Deloitte Study (TMT Predictions)

8. 8
IT decision makers said such social
technologies make their
jobs more enjoyable (66%),
more productive (62%) and
"help them get work done
faster" (57%). All in all, said Avanade, of
those businesses currently using social
collaboration tools, 82% want to use
more of them in the future.
Source: InformationWeek article on Avanade study
http://ubm.io/17WDTQs

9. 9
Return on Investment
• Happy Employees = Employee
Retention
• Increased Ideation & Finding Answers
= Productivity Measured in Minutes
• Increase in Remote Working = Travel
Savings

10. Why Social Collaboration Fails
Social collaboration initiatives that have a clear and
compelling purpose from the outset tend to
succeed.
While this may seem obvious, the vast majority of
organizations treat collaboration as a platform
decision, rather than a solution to a specific
business problem or a route to a desired outcome.
-“Gartner Says the Vast Majority of Social Collaboration Initiatives Fail Due to Lack of
Purpose”
http://www.gartner.com/newsroom/id/2402115?goback=.gde_3904592_member_2374318
18
10

11. Roadmap: Defining the Mission
11
What are the goals?
• Defining engagement and gaps for productivity
• What will it mean to change work habits?
What resources are required to achieve those
goals?
• Identify champions for the initiative
• Business sponsor
How will you determine success or failure?

12. Social Strategy for User Engagement
12
Align To
Business
Goals/
Requirements
Phase The
Approach
Develop
Achievable
Timeline
Identify Key
Processes,
Policies &
Standards
Determine
What Will Be
Measured

13. Plan + Measure Success
• Sharing of Best Practices
• Reducing Email Proliferation
(it won’t eliminate it)
• Faster Decision Making
• Reduce Meetings
• Increase Sharing
• Knowledge Capture
• Increase Employee
Retention
• Improve Business
Processes
• Evolve Company Culture
• Reduce Duplication of
Work
• Strategic Transformation
• Improve Employee
Collaboration (cross group)
• Executives Involvement
• Open Transparent Working
13

14. Social Features
• User Profiles – about a person
• Newsfeed – transparency!
• Follow
 people and notification
 documents
 sites
 tags
• Trending tags – topics
• Online work teams
• Tasking
• Document sharing
14

15. SharePoint 2013
15

16. Social Strategy
16

17. Social Adoption Lifecycle
Goals/Use
Case
Culture
AdoptionExperiment
Measurement
17

18. Phased Approach
18
Phase 1
Focus on single team or business unit
Newsfeed available to 100% of team
50% of business unit profiles populated
Standards, guidance & policies
distributed
Groups or community sites piloted
Likes available on communicated
content
Leadership blogs piloted
Discussion boards piloted in select
community sites
Phase 2
Next business unit or activity selected for
onboarding
Newsfeed used frequently by Phase 1
group
50% of profiles of next business unit
populated
Standards & policies adopted (Usage
High)
Community sites championed
Phase 3
Expand audience in similar activity
Newsfeed updates considered cultural
norm for on-boarded groups
Close to 100% profiles populated for on-
boarded business units
Standards & policies (Expected)
Qualitative measurement in satisfaction,
communication, corporate culture
Quantitative measurement on productivity,
time saves, $ savings

19. Ideal Timeline
19
Social Strategy
Planning
Complete
Key Profiles
Populated
Leadership Blog
Launched
Collaboration Sites Roll
Out
Group Communication
features Roll Out
User Profile Roll Out
30% Profiles
Populated
50% Profiles
Populated
Launch PTO Leave
Request Form and
Workflow
Implement Records
Retention
Implement Document
Management Knowledge
Base

20. Social Strategy - Measurements
• Quantitative
 Number of completed user profiles
 Number of connections per user
 Cross posting of blogs,
subscriptions to RSS and other
feeds
 Participation (Communities,
Newsfeeds, etc)
 New
 Active
 Reduction in e-mail (generally, on
specific topics, corporate noise)
 Search metrics: fewer similar
queries=right information faster
• Qualitative
 Range of adoption (departments,
topics)
 Does a new policy or idea get
adopted easier?
 Effective use on major projects
 Reduction of internal meetings
20

21. What is Beezy?

22. Beezy is a social layer natively built
in SharePoint
and connected to most popular
employee tools

23. Beezy – Webinar 23
Beezy connects all
these layers

24. Beezy – Webinar 24
Offering
advanced social
features

25. Beezy – Webinar 25
With an
unmatched
User
Experience

26. Beezy – Webinar 26
Always
available from
any device

27. Beezy – Webinar 27
Fully
integrated in
your existing
Intranet

28. Why companies need Beezy?

29. Because it’s about adoption!

30. Beezy – Webinar 30
You need the
extra mile
User Experience
Adoption

31. Beezy – Webinar 31
User Experience
Adoption
File sharing & sync

32. Beezy – Webinar 32
User Experience
Adoption
Enterprise
Social
Collaboration

33. Interested in real numbers?

34. Beezy – Webinar 34
40,000 employees have
registered for Beezy (“Circle”)
Every month 18,000 unique
employees use Beezy (“Circle”)
Adoption increasing + 26%
over last months
Vodafone Case Study

35. Which are Beezy’s main
differentiators?

36. Beezy – Webinar 36
Better User Experience
Lighter product
Fully focusing on SharePoint
Market value
× Complex User Experience
× Complex integration
× Now focusing on SAP
V
S

37. Beezy – Webinar 37
On premises solution
Natively built in SharePoint
Fully customizable
Market value
× Cloud
× No real SharePoint integration
× No customization
V
S

38. Let’s see it in action

39. Beezy – Webinar 39
A day in a Marketing Team

40. Learn more at www.beezy.net

41. 41
May 29: Webinar - SharePoint Online: How
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