Marketing is moving away from interruption-based approaches like advertising and trade shows towards becoming a content provider. To engage customers, companies need to produce and distribute informative, entertaining, and engaging content on demand that satisfies customer needs and allows for interaction. While company websites are important for distributing content, they are often static and not dynamic or real-time. Popup tools allow companies to turn their static websites into dynamic ones that provide relevant and timely content to visitors, helping marketing act as a content provider.

1. Marketing As Content Provider Do we all end up in entertainment business ?