Social media has been called many things and has famously ended many careers. But when used strategically, social media is an unstoppable channel through which to create new and unexpected personal and career opportunities. How? Find out at our June Lunch n’ Learn event with Lisa Harrison, an engagement and online media expert. Lisa lives and breathes social media, making her the ideal speaker to keep you updated on the ever-changing world of social media and how you can make it work for you. Lisa Harrison is a leading blogger, speaker, trainer and consultant on all things social media. She heads up the digital arm of POMO, a creative agency in Queensland, and has written and developed an innovative course called Social Media Mastery.

1. 5 steps to creating a killer
personal brand
using social media
with LISA HARRISON,
DIGITAL MEDIA STRATEGIST
@_lisa_harrison #smm

2. a little about
Lisa...
Passionate about
media + internet +
relationships
= DIGITAL MEDIA
STRATEGIST!
MY Mission
“Create safe, supportive
and structured social
communities online.”
@_lisa_harrison #smm

4. connect with me
@_lisa_harrison #smm
Keep up to date on all things digital marketing,
register for my monthly e-newsletter at
http://www.lisaharrison.com.au/

5. Create your Personal Brand.
Step 1: Develop a persona and create
profiles across the web
Step 2: Engage with influencers about
your topic
Step 3: Create compelling content
around a certain topic
Step 4: Start connecting, networking
and share your content to increase
the influence of your brand
Step 5: Monitor and review regularly
@_lisa_harrison #smm

6. Step 1: Develop a persona and create profiles across the web
Lifetime employment is
over
Proactivity, agility &
resilience required
Your career is a journey
Be in charge of your own
journey
@_lisa_harrison #smm

7. These are the things which will inform the development of your
personal social media BRAND strategy:
Who am I?
••Mission/Vision/Career Path
What do I have to offer?
•• Skills
What makes me special?
•• Unique selling position
What makes me interesting to hire?
•• Anticipated demand
•• Value to employer
•• Industry growth potential
••Market situation and competition analysis
@_lisa_harrison #smm

8. SSOoCcIiAaLl MMeEdDiaIA R ReEalA ELs EtaStTeATE

9. Examples of employess
who clearly don’t have a
strategy.
April 2014:- According to Fairfax Media, as many as six
Royal Australian Navy sailors have been fired or face
disciplinary actions over controversial Facebook posts.
It is alleged one of the sailors, who was working
on border protection duties at the time had a
friend write that asylum-seekers were coming to
Australia to:
‘’to jump on Centrelink and get free government housing’’.
The sailor responded with:
‘’I’m about to head out today to deal with these f---ers.’’

10. Step 2: Engage with influencers about your topic
It’s not what you know but also
WHO YOU KNOW!
The relationships you have, also
define your personal brand
Key is to find mutually beneficial
relationships
@_lisa_harrison #smm

11. What is “Social Media
Influence”?
Influence expert, Mark W. Schaefer
(@markwschaefer),
states that :
“social proof is the best measure of online
influence, or maybe the ONLY measure of
online influence.”
@_lisa_harrison #smm

12. WHO you should be connecting with?
Identify and Look at WHO you
should be connecting with via
social media channels, such as:
•• Potential employers/fellow
employees
•• Recruitment agencies
•• Key influencers
•• Industry communities
•• Potential partners
@_lisa_harrison #smm

13. Step 3: Create compelling content around a certain topic
Compeling content will:
•• To be found / get you found in search
engines (seo).
•• To be identified as a candidate.
•• To engage potential employment
partners.
•• Inform your prospects and get them
closer to trusting you and doing
business with you.
•• To get employed
@_lisa_harrison #smm

14. Creating compelling content
TIP: “People are searching for answers and directions, not
messages or sales pitches.” Brian Solis
••Write to a person/friend.
••Write outline of copy first then headline.
•• Tell a story
•• Pick a benefit “what’s in it for ME”.
@_lisa_harrison #smm

15. Creating compelling content (cont’d)
•• Pose a question or make a statement that induces a
“yes, that’s me” nod. Let your reader know you’re going
on a journey together.
•• String your words together in an effort to elicit
feelings.
•• Speak human being.
•• Teach.
•• Call for action.
@_lisa_harrison #smm

16. Get more bang for your buck
“Don’t tell them you’re funny, tell them a joke”
“Don’t sell the drink, sell
the refreshment”
@_lisa_harrison #smm

17. Step 4: Share content to increase your influence
repurpose, repurpose, repurpose
Turn a single content initiative into a
series.
Prime your ‘insight creation and
distribution machine’ with your
successes to build a critical mass of
influencers, subscribers, fans and
followers.
@_lisa_harrison #smm

18. tip:
Become An Influencer TIP: the 80/20
80% useful, relevant and informative content
20% bragging about your achievements
(establish yourself as an expert and/or boost your credibility)

19. start connecting and networking
•• Build your online network
•• Connect with your existing
contacts first
•• Add new connections to your
network as you meet them
•• Don’t push your sales message at
your contacts
•• Don’t rush to speak, listen first
•• Encourage debate among your
network
@_lisa_harrison #smm

20. Step 5: Monitor and review regularly
Facebook Account – FREE
Twitter Account – FREE
Time Investment – NOT FREE
PLUS – all this costs money:
•• Graphic design
••Website developers
•• Apps

21. Lisa Harrison
•• Social Media Mentoring
•• Strategy Development and Review
•• Training
•• Corpororate Workshops
www.lisahrrison.com.au

22. THANK YOU!
Email: lisa@pomo.com.au
Subscribe to our newsletter at www.pomo.com.au
www.secretstosocialmediamastery.com.au
Blog: www.pomo.com.au/blog/