3. A LITTLE BIT ABOUT
LISA.
• Passionate about
media + internet + relationships
= SOCIAL MEDIA!
• On a mission to “Create safe,
supportive and structured social
communities online.”
9. WHAT IS SOCIAL MEDIA?
Being social is part of our DNA. People love people.
We communicate. It is a very kind thing to do.
That is what makes the world go around.
10. WILL SOCIAL NETWORK SITES
ALWAYS BE HERE?
• Nothing is cast in stone.
• Facebook has some way to go to equal the domination that the likes of Microsoft
Windows or Coca-Cola hold in their markets globally.
• But social communication will stay. Friends trust the recommendations of their
friends more than they trust any other form of advertising, in any language.
• That is why social media is more popular than PORN and why it’s good to
have great friends.
11. WHAT DOES YOUR PROFILE PIC
SAY ABOUT YOU?
The Modified Cartoon
Portrait Reflective sunglasses I’m A Photographer Shot
I’ve Got a Mac, or the Photo
JUST MARRIED Booth Warhol Shot I’m a Family Man
12. Where’s Wally Shot Random Last Name Shot I Love My Pet Shot
Uni Student
Joksta Shot Cartoon
14. FACEBOOK PROMOTIONS.
Facebook’s promotion/contest rules:
1) Bottom line, use a third party app.
2) You can do any kind of giveaway on your fan page so long as
everyone is able to receive the giveaway.
3) The promotion turns into a contest the moment you are
selecting winners, e.g. a drawing, sweepstakes, contest etc. and that’s
when #1 applies! :)
For more on contests, see Facebook Promotional Guidelines.
15. THE POWER OF SOCIAL MEDIA.
Thanks to facebook and other social media channels Nestle has an enormous public
relations mess to deal with in March 2011 when Greenpeace created a parody video.
16. RIP & ROLL - QUEENSLANDERS
STAND UP TO AUSTRALIAN
CHRISTIAN LOBBY.
Rip & Roll Billboard Advert
Over 96,000 people rallied together on FACEBOOK
10 June - The Advertising Standards Bureau has dismissed all complaints
against the Rip&Roll 'couple' advert.
17. BUZZING BUSINESS.
Take full advantage of the web’s unique properties like:
* interactivity,
* community-building, and
* the ability to specialize local offers.
Types of� Social�Media mediums we can put into a Fan page:
• Photos
• HTML
• Flash
• Videos, Etc.
Most novice web developers can make most of the above, but if you just want to
stick to plain old text then your Facebook Fan page will turn into a forum, which
isn’t a bad thing, but it is harder to attract fans.
18. BASIC FANPAGE SETUP.
If you� haven’t� already� – Set up your� Fan page NOW!
Once you’ve done that you can start sprucing up your Fan page. Go to Account
> Manage pages > Go To Page.
Setting� up your Welcome Page
• To set up your� Facebook� page� ideally�have a graphic explaining why they
should like your page (A WELCOME TAB.)
• Some tabs can’t be removed (like the info tab.)
• Finish of your Fan page by adding some info for the info tab and your ready
to start promoting your fan page!
19. ENGAGEMENT.
It’s more than simply adding a Twitter icon to the bottom of an email campaign.
The core value of social media is the fact that you meet, greet, chat and
interact with PEOPLE.
Here are some tips for engaging your social network:
1. Listen Then Leap
2. Be a person – Not a logo
3. Be Responsive
4. Ask And You Shall Receive
5. Act Within Social Media Guidelines
20. COMMUNITY-FOCUSED PAGE.
Fans who feel like they are part of a community and have a stake in a brand
become loyal supporters and evangelists.
Pages can foster this feeling by allowing fans to do more than just Like
and comment on broadcasted updates, such as by setting a Page’s wall tab
to:
• show user posts,
• allowing users to add photos and videos, and
• highlighting user content in Page updates, tabs, and the profile picture.
21.
22. INTIMACY AND GRATITUDE.
A Facebook Page can give users a deeper understanding of the lives and
inner workings of the people and things they care about.
By making the Page a source for special access:
• users will frequently visit,
• avidly await updates,
• follow calls to action, and
• tie their identity more closely to what the Page represents.
Intimacy is particularly effective for Pages representing public figures since
it can make users feel like they are friends with someone they admire.
23.
24. COMMITMENT AND READINESS.
Determine and prepared for the time
commitment and resources necessary to be
successful.
Assess if this venture will complement or take
away from your existing activities.
26. RETHINKING MARKETING.
OUTBOUND MARKETING. INBOUND MARKETING.
Interrupt consumers Permission to
communicate
• Telemarketing
• SEO/SEM
• Trade Shows
• Blogging
V’S
• Direct mail
• Social Media
• Email Blasts
• RSS
• Print ads
• Free tools/trials
• TV/Radio ads
• Viral videos
27. TODAY ONLY.
5ONLY Basic Social Media Audits
at $97 valued at $165
+
WIN 1 ticket to attend a
Secrets To
MASTERING
Workshop
Choose from Facebook, Blogging,
Twitter and Youtube
valued at $247
