The document outlines a presentation about expanding Kappa Sigma's social media presence. It provides background on Kappa Sigma, then discusses the chapter's current social media use and how it recently faced probation for a tweet about hazing. The presentation proposes a strategy using Twitter, Facebook, and Foursquare to promote the fraternity's good events, volunteer work, and pride in the university. It includes a timeline for implementation and review, emphasizing using social media to showcase positive activities instead of drinking. The unique aspect is proposed use of Foursquare check-ins when members volunteer to inform others of their good deeds in the community.

1. A Presentation by
Tyler Perlmutter

2. University of Bologna 1500’s
University of Virginia (Zeta 1869)
University of Denver (Beta Omicron 1902)
349 Chapter in the United States and
Canada
Over 240,000 initiated
Fellowship, Leadership, Scholarship,
Service

3. Provide Brotherhood
Give back to the University of Denver and
the City of Denver
Social with Sororities
Competitive and Sportsmanship in
Intramurals
Provide Study and Scholarship
Opportunities

4. Currently Kappa Sigma has a Facebook
Page and a Website. There is also a
national Facebook Page and Website. Only
the National website links to the Beta
Omicron Chapter website. Nationals
monitors all social media outlets from the
entire chapter as well as each member. The
Beta Omicron chapter was placed on
probation because of a Tweet claiming
hazing.

5. Keeps the campus informed
Draws interest for future/interest members
Promotes the good things the Fraternity
does
Promotes to the public events, fund
raisers, and volunteer opportunities

6. My strategy includes Twitter, Facebook and
Foursquare. The use of Twitter and Facebook
will promote and inform students and the local
community of the good events and actions the
Fraternity is doing. This brings pride to the
University and Kappa Sigma. A Foursquare
account can be used to inform parents and
members where the Fraternity is. For example,
if the members of the Frat are volunteering at a
homeless shelter, checking in lets others know
that the brothers of Kappa Sigma are up to
good deeds.

7.  Summer 2013 – Create the Twitter account,
update the Facebook page, create the
Foursquare account.
 Fall 2013 – Give each member access,
explain the purpose and promote using them
for good things and avoiding the promotion of
drinking through the social media channels
 Winter 2014 – Review
 Spring 2015 – Elect a Social Media Chair to
review the channels and maintain the,m

8. The most unique part of the plan is the
reviewing process and the use of
Foursquare. I’m hoping that people who
follow the Foursquare will like to see that
members of the Fraternity are involved in
the community.

9. Who – Kappa Sigma (Beta Omicron)
What – Further social media
Where – Beta Omicron Chapter at the
University of Denver
When – Starting Summer 2013
Why – To promote the good deeds of the
Fraternity

10. Kappa Sigma is conforming to social
media… DON’T BE LEFT BEHIND!