2. DJ Mixer iPhone App
Aviv Eyal, Founder, Musicsoft Arts
http://djmixer.fm
ae@djmixer.fm

3. Musicsoft Arts
• Founded 9/09
• NYC based
• Self funded
• Very low overhead
• Focus is mobile music software and services
• DJ Mixer is our first App
• Other Apps are in development

4. DJ Mixer - The Problem
• What is DJing?
Selecting and playing great music to people in
a social setting. Cool?
• Why is DJing limited to a selected few?

5. DJing = complicated, expensive, hard

6. The Vision
• Make DJing affordable, easier, casual and fun
• Let music fans DJ with their mobile phones and MP3
players. There are millions out there
• Let music fan become more creative with their music
and play their music in a social settings
• Create a mobile platform for distributing dance music
tracks in a new mixable format
• Make an easy to use App that packs 3 turntables, a
multi-channel mixer and a record crate

7. Target Market
• Active music fans with an iPhone or iPod Touch
• 25M iPhones and iPod Touches sold in 2009
• 15M-30M iPhones 2010 sales estimate
Millions of potential customers worldwide who
already start getting into the habit of buying mobile
music Apps

8. DJ Mixer Demo
Simple mode - Playing music for friends
Advanced mode - Interactive mixing at a party

9. Business Model
• Paid mobile Apps + a companion Web App
• $9.99 entry price point down from $900-$3,000
• Marketing - free Lite Mixer Apps and free music
• Sell music in a new mixable format
• Sell optional advanced Apps features

10. The first 3 weeks
• 130,000 Lite Apps installed
• DJ Mixer Lite #14 most popular free music App in
the App Store
• 180,000 free promo tracks downloaded
• DJ Mixer Pro is the top selling music App in the
$9.99 price point
• More than 100 Pro Apps sold every day

11. Technology
• Cutting-edge audio processing server
Musical structure analysis. BPM detection. Beats, measures and
loudness detection and visualization. File formats conversion.
Audio Normalization.
• High-performance iPhone audio mixing engine
Real-time time-stretching and pitch shifting.
Multi-channel audio mixer. Auto-mixing tech.
Mix effects engine, beat-synced loops and seeks.
Real-time touch-enabled visual mixing.
Effects engine and better EQ - in development.

12. Announcing Music Clips
• Watch a video channel that plays music
videos of songs in your iPod library
• Personal MTV for the 21st century
• Fun, simple and easy-to-use App for
millions of music fans worldwide
• Music videos search engine under the
hood
• Launching today in the App Store for
$.99 – http://musicclipsapp.tv

13. Thank You
DJ Mixer App - http://djmixer.fm
Music Clips App - http://musicclipsapp.tv
Aviv Eyal, ae@djmixer.fm