A session by the Web Team at the University of Bradford at the Institution Web Managers Workshop 2015 (IWMW) at Edge Hill University. A joint session with Liverpool John Moores University exploring pertinent topics for web and digital teams in 2015.

1. Beyond Digital: Transforming
the Institution
An afternoon with two teams
University of Bradford
Liverpool John Moores
30 July 20151 #iwmwm15 #B1

2. Themes/topics
• Intros and overviews
• Current priorities, opportunities and challenges
• Web versus digital: the changing shape of online
activities in HE
• Governance and ownership
• Content creation and curation
• Adoption of standards
• Personalisation
• Working with external agencies
• Managing expectations (of senior colleagues!)
• Beyond Digital: key themes and next steps
30 July 2015 #iwmwm15 #B12

3. Welcome and introductions
• Liverpool John Moores University
• University of Bradford
30 July 2015 #iwmwm15 #B13

4. Hello from Bradford
• Who we are and where we’re from!
– Claire
– Paddy
– Katie
– Anna
30 July 2015 #iwmwm15 #B14

5. University of Bradford: Web Team
• Web Team
– Claire, Paddy, Katie, Anna
• Based in central Marketing (External Affairs)
• History of the Web Team (abridged!)
• Web resources across university (but no line
management)
• Sysadmin/backend in IT
• Mobile/app in IT
• Social media and video in Comms
30 July 2015 #iwmwm15 #B15

6. Directorate of External Affairs
30 July 20156
Director
Mark S Garratt
Head of
Admissions,
UK and Eire
Recruitment and
Outreach
Claire Pryke
PA
Rachael Sunter
Head of Marketing
Anna White
Head of
Communications
Emma Bridge
Head of Alumni &
Development
TBC
Head of
International
Billy Mitchell
Head of Arts on
Campus
Iain Bloomfield
Head of Events
and Partnerships
Eleanor Clyde-Evans
#iwmwm15 #B1

7. Marketing
30 July 2015 #iwmwm15 #B17
Head of
Marketing
CRM Manager
CRM Assistant
Manager
CRM
Co-ordinator
Web & Content
Manager
Senior Web Developer
Web Content Editor
Web Assistant
Copy Quality Editor
Publications Officer 0.6
Research
Analyst
Marketing
Manager PG/Intl
Marketing
Manager UG
Digital
Marketing
Manager
TBC
Compliance
Manager

8. Current priorities, opportunities
and challenges
• Transforming the Institution
– Liverpool John Moores
– University of Bradford
30 July 2015 #iwmwm15 #B18

9. University of Bradford
• Priorities
– Iterative programme of web developments – not big bang
– Roll out of new brand – layout and design templates
– New external home page – team approach
– Atomic design
– Funding for World Class website project – might change emphasis after IWMW!
– Single point of truth – course information (XCRi)
– Digital campaigns
• Opportunities
– Collaborative working
– 10 year Corporate Strategy and vision
• Challenges
– Digital literacy (students and staff)
– Understanding end to end processes across the institution
– Authorship – too many?
– Lack of vision at more granular level
– Service versus strategy
– Conflicting priorities
– Where we are based?
30 July 2015 #iwmwm15 #B19

10. Web Versus
Digital: the
changing shape
of online
activities in
HEIs
30 July 2015 #iwmwm15 #B110

11. Bradford
• Web Officer > Web Manager > Web and Marketing
Manager > Web and Content Manager
• Blur boundaries – necessity
• Is there a common understanding of what ‘digital’ is?
• Content strategy – shared vision
• Central and Faculty (hub and spoke?)
• Systems and UX/front end
• Where does ‘web’ sit?
30 July 2015 #iwmwm15 #B111

12. Governance
and Ownership
30 July 2015 #iwmwm15 #B112

13. Bradford
• Central and department
• Collaborative not authoritative (not quite hub and spoke)
• Moderators and Contributors
• CMA Guidance – scrutiny and on SMT radar
• Devolved
• Time and skills
• Training
• Policies
• Single points of truth (lack of!)
• Definitive data and information
• Workflows
• Single points of success/failure
30 July 2015 #iwmwm15 #B113

14. Content
Creation and
Curation
30 July 2015 #iwmwm15 #B114

15. Bradford
• Content strategy (again)
• Online and offline (all touch-points)
• Many authors yet not enough (of the right) content
• Many authors = inconsistencies
• Expert voice
• Content format and channel
• Sharable content
• Telling the story – but can be difficult to find the
stories in the first place
• #teambradford
• Ties in with governance
30 July 2015 #iwmwm15 #B115

16. Adoption of
Standards
30 July 2015 #iwmwm15 #B116

17. Bradford
• XCRi-CAP – E-prospectus standard (BS 8581)
• BS 8878 – Web Accessibility Code of Practice
• Cyber Security ISO 27001 (Information Security)
30 July 2015 #iwmwm15 #B117

18. Personalisation
30 July 2015 #iwmwm15 #B118

19. Bradford
• Online and offline
• Your Bradford: red carpet way in to our web content
driven by CRM activity e.g. emails
• Tailored content to their interests and geography
• Growing theme
30 July 2015 #iwmwm15 #B119

20. Working with
External
Agencies
30 July 2015 #iwmwm15 #B120

21. Bradford
• Azorus (CRM)
• TerminalFour (CMS)
• SiteImprove (Web Governance)
• Click4Assistance (Live Chat)
• Design and print
• Agency Day
30 July 2015 #iwmwm15 #B121

22. Managing
Expectations
(of Senior
Colleagues!)
30 July 2015 #iwmwm15 #B122

23. Bradford
• Often (ex) academics
• Not digital natives
• Know their priorities
• Have data to hand – be on front foot
• No jargon – don’t try and be clever (or defensive!)
• I’ve seen X do Y – we should do it!
• Don’t say no – say ‘how about we try this instead’!
• Managing up to get air-time
30 July 2015 #iwmwm15 #B123

24. Beyond Digital:
key themes and
next steps
30 July 2015 #iwmwm15 #B124

25. Wrap up and
close
30 July 2015 #iwmwm15 #B125

26. Thanks!
30 July 2015 #iwmwm15 #B126
web-team@bradford.ac.uk

27. 30 July 2015 #iwmwm15 #B127