This document discusses the relationships between planet, profit, and people and how society, economy, and ecology are interrelated. It advocates for a new paradigm where the goal of the economy is to increase social well-being rather than profits alone. It presents a manifesto for a new materialism that encourages developing lasting relationships with things and reusing and repairing items rather than constant consumption. It questions whether bigger scale is always better for businesses and argues that smaller size could allow for more profit, art, or fun depending on one's goals. It advocates considering remaining small if it may be better rather than growing just for the sake of growth.

1. Ecologie & Economie

4. Planet
Profit
People

29. Planet
Profit
People

30. Planet

31. Planet
Society

32. Planet
Society
Economy

33. Economie

34. Het doel van een
economie is het
verhogen van
Maatschappelijke
maatschappelijk
m e e r w a a r d e
welzijn.

35. h3p://www.ted.com/talks/richard_wilkinson.html

36. Planet
Society
Economy

37. “In order to change an
existing paradigm you do
not struggle to try and
change the problematic
model. You create a new
model and make the old
one obsolete.”
- Richard Buckminster Fuller

40. Manifesto for the new materialism
1. Liking ‘stuff’ is okay, healthy even – We can learn to love and find
pleasure in the material world
2. Wherever practical and possible develop lasting
relationships with things by having and making nothing that is designed
to last less than 10 years
3. Get to know things – Before you acquire something, find out at least 3
things about it
4. Love stuff – Mend, maintain and re-use things until it is no longer possible,
then recycle them
5. Get active – Only acquire something new if you are also learning a new, useful
skill
6. Share – Look at all your things, think about what your friends might need or
could benefit from, and share at least one thing a week

43. What about the economies of small?
Is being bigger an intrinsic benefit in and of itself?
•
If your goal is to make a profit, it's entirely possible that less
overhead and a more focused product line will increase it.
• If your goal is to make more art, it's entirely possible the ridding
yourself of obligations and scale will help you do that.
• If your goal is to have more fun, it's certainly likely that avoiding
the high stakes of more debt, more financing and more stuff will
help with that.
Don't be small because you can't figure
out how to get big. Consider being small
because it might be be er.

44. From value-driven to
purpose-driven
e n t r e p r e n e u r s h i p

46. plan-c.eu
@Plan_C_
Keepthegame.wordpress.com
@LeyssensJ