16. In a lake there is a patch of lily pads.
Every day the patch doubles in size.
If it takes 48 days for the patch to
cover the entire lake, how long
would it take for the patch to cover
half of the lake?
24 days or 47 days?
17. In a lake there is a patch of lily pads.
Every day the patch doubles in
size. If it takes 48 days for the patch
to cover the entire lake, how long
would it take for the patch to cover
half of the lake?
24 days or 47 days?
31. 40% stopped to taste
30% of them purchased
100 people = 12 sales
60% stopped to taste
3% of them purchased
100 people = 2 sales
32. 40% stopped to taste
30% of them purchased
100 people = 12 sales
60% stopped to taste
3% of them purchased
100 people = 2 sales
Iyengar, Sheena S. and Mark R. Lepper. 2000. When choice is demotivating: Can
one desire too much of a good thing? Journal of Personality and Social
Psychology. 79: 995-1006.
36. Baddeley, A. D. (1994). The magical number seven: Still
magic after all these years? Psychological
Review, 101, 353-356.
Broadbent, D. (1975). The magic number seven after
fifteen years. In: Studies in long-term memory, ed. A.
Kennedy & A. Wilkes. Wiley.
Cowan, N. (2001). The magical number 4 in short-term
memory: A reconsideration of mental storage
capacity. Behavioral and Brain Sciences, 24, 87-185.
People Can Remember/Deal with
3-4 Things at a Time
42. “A” on report card $5 More “A’s”
Skinner’s Operant Conditioning
Behavior Reinforcement More
behavior
43. “A” on report card $5 More “A’s”
Skinner’s Operant Conditioning
Behavior Reinforcement More
behavior
Push button Win money Push button
Report on time Praise More reports on
time
55. How To Get People
To Do Stuff
1. The Power of Stories
2. Tricks of the Mind
3. Instincts
4. Carrots and Sticks
5. The Need to Belong
6. Habits
7. The Desire for Mastery
56. “Motivation is the art of
getting people to do
what you want them to
do because they want
to do it.”
...Dwight D.
Eisenhower