1. Steve Krug Plain Talk in Complex Times Sept. 23, 2011 Explain to me again why you AREN'T doing usability testing?

6. © 2001 Steve Krug © 2001 Steve Krug

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17. “ My ideal home page,” as told by… © 2001 Steve Krug

18. “ My ideal home page,” as told by… © 2001 Steve Krug

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30. First, a demo test © 2001 Steve Krug

34. © 2001 Steve Krug A morning a month, that’s all we ask.

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37. © 2001 Steve Krug Start earlier than you think makes sense.

38. Incorrect thinking © 2001 Steve Krug

39. Correct thinking © 2001 Steve Krug

40. © 2001 Steve Krug Recruit loosely and grade on a curve.

41. © 2001 Steve Krug Naturally, we need to test people who are just like our target audience. … people who are a lot like our users. … people who actually use our site. Representative users! Real users!

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43. © 2001 Steve Krug Make it a spectator sport.

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45. © 2001 Steve Krug Focus ruthlessly on a small number of the most important problems.

47. © 2001 Steve Krug Problems you can find with just a few test participants Problems you have the resources to fix

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49. © 2001 Steve Krug When fixing problems, always do the least you can do™.

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55. Resources aplenty © 2001 Steve Krug

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63. Run, do not walk, to Amazon.com © 2001 Steve Krug

64. And the companion volume… © 2001 Steve Krug

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68. Questions, anyone? © 2001 Steve Krug

69. © 2011 Steve Krug