Your real estate website can be a goldmine or your greatest disappointment, but either way, you know you need one--and there’s a good chance it’s not the one you have now. To compete in today’s market, you need a website that’s easy to use, multifunctional, professional looking, and built using the latest technology.

1. ONLINE
REAL ESTATE
OPTIMIZATION
A Quick and Dirty Guide to
Growing your Market Online
Seth Price, Director of Sales and Online Marketing
https://placester.com/

2. AGENDA
1 What is a web strategy?
2 Why is it so important?
3 How do you make it work?
https://placester.com/

3. DEFINITION OF A WEB STRATEGY
• A web strategy is a strategic web direction for an organization. It outlines
the most advantageous positioning for the company on the web, the
experience it should create for its customers, the brand image it should
project, the way it should engage the prospect and existing clients,
partners, and suppliers, the way it should convert traffic to sales
-Wikipedia
• A web strategy is a clear plan and system to harness online users in
order to drive ROI
https://placester.com/

4. THE WORLD OF SEARCH
https://placester.com/

5. SEARCH MARKET SHARE
Rank Search Engine Searches
1 google.com 61.71%
2 search.yahoo.com 16.26%
3 bing.com 15.06%
2 ask.com 3.93%
Google Yahoo! Bing
Ask Aol 3 aol.com 2.50%
https://placester.com/

6. RELEVANT STATS
Worldwide Web Usage
• 2 billion users online
• Google alone has 88 billion searches per month
• 34,000 searches per second
US Web Usage
• 272 Million users online, 78% of the U.S. population
• In March 2011, Google had 40 billion page views in the US
Search Usage Usage
• 83% of real estate inquiries begin online
• 61% of all US searchers choose Google as their preferred search engine
• Organic search results receive over 75% of all clicks
• 91% of users do not look past the first page of search results
https://placester.com/

7. NOW WHAT?
? How do you strategize online?
https://placester.com/

8. SEARCH IS
REAL ESTATE
ONLINE
https://placester.com/

9. MAKING IT WORK TOGETHER
• Website Objectives?
• Who is your audience?
• What are your competitors doing?
• What are the traffic sources?
• How do you maximize content?
• Metrics: How do you measure success?
https://placester.com/

10. LEVERAGE YOUR RESOURCES
• SEO
• Agents
• Content
• Automation
https://placester.com/

11. SEO IS ABOUT TWO THINGS
Keywords Links
• Keywords match a search query to • Links determine which webpages
a webpage rank highest
https://placester.com/

12. THE SEO PROCESS
Keyword
Research •Find the right keywords to optimize for
On page •Implement those keywords on the website
Optimization •Make the website search engine-friendly
Link
Building •Build links to the website to increase authority
https://placester.com/

13. LEVERAGE YOUR AGENTS
AGENTS LINKS
WEBSITES LEADS
https://placester.com/

14. RELEVANT CONTENT
• Listings
• Curated Information
• Video, Images
• Resources
https://placester.com/

15. LEVERAGE AVAILABLE TOOLS
• Syndication for Leads
• Craigslist for Leads,
Listings & Buyers
• Property Landing Pages
for Lead Capture
https://placester.com/

16. AUTOMATE YOUR MARKETING
• Syndication
• Landing Pages
• Craigslist
• Lead Generation
https://placester.com/

17. Simplify your marketing
https://placester.com/