Learn more: http://plcstr.com/1904uaN With more and more homebuyers turning to online sources when searching for a home, having a strong online presence has never been more important. While many real estate professionals take a “set it and forget it” approach to their online marketing, where they set up their sites and hope that people visit, a better strategy is to regularly monitor your site’s performance and make adjustments based on what you learn. Google Analytics is a free tool that allows you to do just that.