Pivotal CRM for Home Building and Real Estate is a complete home builder–focused customer relationship management (CRM) solution, with a marketing automation and lead management suite that enables home builders to plan, create, test, execute, and measure the effectiveness of personalized, multi-wave marketing campaigns—and to get the most out of the leads they generate.
My INSURER PTE LTD - Insurtech Innovation Award 2024
marketing automation
1. Pivotal® CRM for Home Building and Real Estate:
Marketing Automation and Lead Management
Execute more targeted marketing campaigns, generate higher-quality
leads, and cultivate more home sales at a lower cost
Pivotal CRM for Home Building and Real Pivotal CRM for Home Building and Real Estate is a complete home
Estate offers a marketing automation and lead
management suite that enables home builders
builder–focused customer relationship management (CRM) solution,
to improve the quality of leads and measure with a marketing automation and lead management suite that enables
marketing ROI effectively for every campaign. home builders to plan, create, test, execute, and measure the
• Increase marketing effectiveness while effectiveness of personalized, multi-wave marketing campaigns—and
decreasing campaign costs to get the most out of the leads they generate.
• Take full advantage of the web as your
The award-winning Pivotal CRM for Home Building and Real Estate is built on the highly flexible
biggest lead capture channel
Pivotal CRM enterprise platform, which can be easily tailored to meet individual home builders’
• Measure marketing ROI for every business requirements today and quickly adapted to evolving future needs.
campaign
The Pivotal CRM for Home Building and Real Estate marketing automation and lead management
• Follow up on all leads, including online suite widens the funnel of leads coming in by better leveraging your website and electronic direct-
leads currently falling through the cracks marketing efforts. By automating lead capture, qualification, and distribution in accordance with
• Focus sales efforts only on qualified a home builder’s business rules and processes, Pivotal CRM for Home Building and Real Estate
homebuyers, while automating the nurturing ensures home sales professionals always have the right leads and the right information to make a
of longer-term leads sale, enabling them to focus their efforts on the leads with the greatest sales potential. Meanwhile,
automated lead nurturing cost-effectively builds relationships with colder leads through ongoing
To learn how Pivotal CRM for Home Building personalized communications, developing them from “just browsing” to “ready to buy.” Home
and Real Estate can address your firm’s builders benefit from higher-quality leads and a measurably lower cost of sales and marketing for
unique needs, call +1 877-PIVOTAL each home sold. Each customer communication is timely, relevant, and personalized.
(+1 877-748-6825).
Capitalize on Web Leads Currently Falling through the Cracks
Many homebuyers look around long before they are ready to purchase a home. Increasingly,
a home builder’s website is becoming its biggest lead-capture channel. Pivotal CRM for Home
Building and Real Estate’s marketing automation and lead management features enable home
builders to automate and streamline the way they capture and distribute detailed information about
visitors to their website and follow up on leads, ensuring that no potential homebuyer—hot or
cold—falls through the cracks.
Ensure that Costlier Sales Efforts Are Concentrated Only on Qualified
Homebuyers
Not all prospects are equal. Home builders must quickly and efficiently differentiate browsers from
buyers, maximizing the time and attention sales agents give to prospects with immediate sales
potential. Pivotal CRM for Home Building and Real Estate generates more qualified leads and
quickly brings serious buyers to the attention of sales agents, nurturing browsers electronically as
future prospects. Home builders increase revenue by focusing on the buyers and save time and
money by automating the lead qualification and nurturing process.
Keep track of ROI performance with Plan and manage marketing campaigns from the campaign console
illuminating reports
Map out precise steps for highly coordinated campaigns
Pivotal CRM | Datasheet